Understanding SEO experts: a clear and precise definition

SEO expert: Who is he? What is their role?

Through our SEO Agency Optimize 360

In today's digital marketing world, it is essential to position your website well in search engines to attract maximum traffic.

Natural referencing, or Search Engine Optimization (SEO)is one of the key levers for achieving this.

Faced with the complexity and constant evolution of SEO techniques, more and more companies are calling on the services of specialists, often referred to as "SEOs". SEO experts ".

But what does the term really mean and what skills are required to be considered as such a professional? In this article, we offer you a clear and precise definition of SEO experts.

SEO experts

What is an SEO expert?

SEO expert is a natural referencing professional whose main mission is to improve the visibility of a website on search engines such as Google, Bing or even Yahoo. To achieve this, they implement various strategies and actions to optimise the site's content, structure and popularity with other websites. The SEO expert's main objective is to increase organic traffic from non-paid search engine results.

Roles and missions of an SEO expert

The main tasks of an SEO expert include :

  • Analysis of the competition and the market to identify relevant keywords
  • Carrying out an SEO audit of the website to identify weak points and areas for improvement
  • Optimising the structure of the site, particularly in terms of architecture and internal networking
  • Work on page content (text, images, videos) to make it unique and relevant for Internet users and search engines.
  • The implementation of a netlinking strategy aimed at obtaining quality inbound links to the site
  • Regular monitoring of SEO performance and adaptation of actions according to results.

The skills required to be an SEO expert

Being an SEO expert requires a multitude of skills, combining both technical knowledge and personal qualities. Here are some of the main skills an SEO specialist needs to have:

Technical skills

  • Mastery of SEO tools : Ahrefs, SEMrush, Google Analytics, Search Console, Screaming Frogetc.
  • Knowledge of web development : HTMLCSS, JavaScript, CMS (WordPressJoomla, etc.)
  • Understanding how search engines work : indexing, crawl, ranking algorithm
  • Web writing rules : SEO-optimised copywriting, HTML tags, text structuring
  • Technical optimisation : loading time, mobile compatibility, internal meshing, etc.

Personal qualities

  • Curiosity and watchfulness : The SEO expert must be constantly on the lookout for information on developments in natural referencing and search engines.
  • Rigour : Optimisation techniques must be applied with care and precision to obtain the best possible results.
  • Creativity : To stand out from the competition, the SEO expert will have to come up with innovative ideas in terms of content and strategy.
  • Analysis and summary : It is essential to know how to analyse the data and statistics provided by monitoring tools in order to make informed decisions.
  • Teaching methods : The SEO expert must be able to explain his knowledge and actions to his clients or non-specialist colleagues.

The profession of SEO expert: a rapidly expanding sector

With the growing importance of search engine positioning and the quality of the traffic generated, the profession of SEO expert is in high demand. More and more digital marketing professionals are choosing to specialise in this field, and many university courses now include modules dedicated to natural search engine optimisation. SEO specialists can work in communications agencies, as freelancers or in companies with their own webmarketing departments.

Training and certification for SEO experts

While the profession of SEO expert does not necessarily require a specific diploma, it is important to have a solid background in digital marketing and/or web development. There are also a number of organisations that offer certifications to validate your SEO skills, such as :

  • Google Analytics Individual Qualification (IQ)
  • HubSpot Inbound Marketing Certification
  • Moz SEO Expert Certification
  • Yoast SEO Academy Certification

In conclusionSEO expert is a professional with a wide range of skills who plays a key role in the success of a website on search engines.

Relying on the support of a natural referencing specialist is essential if you want to stand out in an increasingly competitive environment.

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