Definition of SEMrush: a great tool in the world of natural referencing

Through our SEO Agency Optimize 360.

on the theme SEO tools and KPIs

Le natural referencing is now more important than ever to guarantee the visibility of a website and ensure its success.

SEMrush is a platform that offers a complete set of features to optimise your SEO and improve your online performance.

In this article, we're going to introduce you to this professional solution and discuss the various aspects of how it works.



What is SEMrush?

SEMrush is a professional software dedicated to search engine optimisation (SEO), digital marketing and online advertising management.

This powerful, versatile platform offers a host of tools and functions for analysing, monitoring and improving various aspects of natural referencing and search engine positioning.

SEMrush makes it easy to put in place effective strategies to increase your visibility on the web and attract more traffic to your site.

SEMrush's main features

SEMrush stands out for its wide range of features, covering all areas of SEO and digital marketing. Here are some of the platform's key tools:

  • Domain analysis This function gives you an overview of a website's performance, such as organic traffic, number of visits, etc. backlinksthe distribution of keywords, etc.

  • Search engine optimisation audit Search Engine Optimisation: this tool examines the technical and on-page aspects of a website in detail to detect errors and problems that could affect natural referencing.

  • Keyword analysis This feature identifies the best keywords to target in order to improve positioning in search results, and makes it easier to plan content campaigns.

  • Positioning follow-up SEO: this tool regularly monitors the positions of keywords in search engines to track changes in positioning and evaluate the effectiveness of the SEO strategies in place.

  • Analysis of backlinks This tool allows you to examine the quality and relevance of inbound links pointing to a site, and to discover new opportunities for obtaining quality backlinks.

  • Management of content marketing SEMrush offers a number of tools to facilitate the creation, distribution and optimisation of content, such as checking originality, analysing readability and suggesting popular subjects.

  • Competitive analysis SEMrush makes it possible to study the performance and strategies of your competitors so that you can draw up appropriate action plans and make better decisions.

How does SEMrush work?

To take advantage of all the features offered by SEMrush, simply create an account on the platform and add your website (or that of your customers) to the dashboard.
Once this stage has been completed, you can start to explore the various tools and reports available for analysing and optimising your natural referencing.

Domain analysis and SEO audit

One of the first things you need to do on SEMrush is to analyse your site's domain.

Simply enter the URL of your site in the search bar and you'll get an overview of its SEO performance, such as organic traffic, number of keywords positioned, etc.

It is also possible to compare several domains with each other to identify the strengths and weaknesses of each site.

In addition to this analysis, the SEO audit tool allows you to carry out a complete diagnosis of your site to detect technical and on-page errors that could harm your search engine positioning.

Among the elements analysed were the following meta tagsinternal and external links, the structure of the URL or the loading speed pages.

Keyword research and SEO opportunities

The choice of keywords to target is crucial to the success of your natural referencing. SEMrush offers a keyword analysis tool that not only reveals the terms and expressions searched for by Internet users, but also assesses the difficulty of ranking for these keywords, taking into account the competition.

In addition to traditional keyword research, SEMrush also has a feature called the Keyword Gap, which allows you to compare the SEO performance of several domains and identify opportunities to target keywords on which your competitors are already well positioned.

This competitive approach is particularly useful for identifying new content ideas and improving your positioning in search results.

Monitoring positioning and optimising backlinks

SEMrush offers a search engine positioning tracking tool so that you can monitor the progress of your natural referencing and evaluate the effectiveness of the actions you have taken.

This tool enables you to check the positions of your targeted keywords on a regular basis and access customisable reports to quickly visualise the progress you are making.

Backlinks play an essential role in natural referencing, helping to boost a site's reputation and credibility in the eyes of search engines. SEMrush offers several features for analysing and optimising your backlink profile:

    • Analysis of existing backlinks This tool allows you to check the quality and relevance of inbound links pointing to your site, to avoid any penalties due to poor quality links.

    • Searching for new opportunities Thanks to SEMrush, you can discover the sources of backlinks used by your competitors and identify new ways of obtaining quality inbound links to improve your natural referencing.

In conclusion, SEMrush is a a complete, professional solution to optimise your natural referencing performance and guarantee your site's visibility on the web.

Thanks to its many tools and functions, this platform is an essential ally in ensuring the success of your SEO strategy.

blank Digital Performance Accelerator for SMEs