Screaming Frog: definition and operation

Through our SEO Agency Optimize 360.

Today we're going to talk about a an essential tool for SEO professionals : Screaming Frog.

Are you curious to find out how this solution can help you optimise your business? website ?

Stay with us! We'll start by explaining what Screaming Frog is, before going into more detail about how it works.

 

Screaming Frog

Screaming Frog: what is it?

Screaming Frog is a crawling software used by SEO specialists to analyse and optimise their websites.

This tool enables you to quickly identify problems that can impact a site's performance in terms of natural referencing.

Crawler a website consists of exploring all its pages, following internal and external links, in order to extract useful data for SEO optimisation.

We also talk about"technical audit" or "on-site analysis"..

The aim is to detect and correct any potential obstacles to website referencing.

Software to suit all profiles

Accessible to junior profiles than to expertsScreaming Frog's interface is simple yet comprehensive enough to meet the needs of industry professionals.

However, it should be noted that getting started requires some basic knowledge of SEO.

How Screaming Frog works

Screaming Frog software comes in the form of an application that you install on your computer. Once downloaded and launched, you can start crawling any website with just a few clicks. The general operation of this tool is fairly straightforward:

  1. Enter the URL of the site you wish to analyse in the dedicated field.
  2. Start the crawl by clicking on "Start".
  3. Screaming Frog explores the site, collects relevant data and generates reports to facilitate analysis.

Throughout the process, you can monitor the progress of the crawl and consult the results in real time. The information gathered is classified into several categories and can be exported in CSV format for in-depth analysis.

Data analysed by Screaming Frog

When you carry out an audit with Screaming Frog, you get a complete picture including :

    • URLs explored (internal and external)
    • HTTP codes returned
    • The meta-title and meta-description tags
    • H1 and H2 tags
    • Alt" attributes for images
    • The structure of the robots.txt file
    • The number and nature of internal and external links
    • And so on.

Each piece of data collected is displayed in a separate tab on the interface, making it easier to navigate and analyse the results.

The benefits of Screaming Frog

By using Screaming Frog to carry out your SEO audits, you benefit from a number of advantages:

  1. Considerable time savings By automating the technical audit process, you can obtain comprehensive, useful data in just a few minutes to help you optimise your search engine optimisation.
  2. A more in-depth analysis It's impossible for a single person to manually analyse all the pages on a website. Thanks to Screaming Frog, you don't risk missing out on important elements for improving your SEO.
  3. Comprehensive, customisable reports You are free to choose the data you wish to analyse, and can export the results as required.
  4. Regular updates The Screaming Frog development team is constantly working to improve its software to ensure that it is compatible with the latest SEO standards.
  5. A solution to suit all budgets: Screaming Frog offers a free version that lets you crawl up to 500 URLS and a paid version offering advanced features with no limitations.

A few tips for optimising your audit

Screaming Frog is a powerful tool, but its performance depends on how you use it. Here are a few tips for getting the most out of your analysis:

  • Configuring crawl parameters correctly Depending on the size and complexity of your site, it may be worthwhile refining certain settings before launching your audit. So take the time to consult the options available in the software's "Configuration" tab.

  • Combine several data sources: don't limit yourself solely to the results provided by Screaming Frog. For a complete analysis of your SEO, don't hesitate to cross-reference this information with that obtained via other tools such as Google Analytics or Google Search Consolefor example.

  • Don't take all the conclusions at face value: if Screaming Frog detects a problem on one of the pages of your site (broken link), always make sure it's a genuine problem and not a configuration error or false positive.

  • Take into account the specifics of your sector of activity and your target audience: Screaming Frog is an excellent tool for auditing and optimising your SEO, but bear in mind that it can never replace the human experience.

In a nutshell, Screaming Frog is a an essential referencing tool for professionals in the field.

Thanks to its user-friendly interface and the wealth of data it offers, this crawling software enables you to quickly identify problems that can impact a website's SEO, making it much easier to optimise.

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