Definition of Position 0 in SEO

Through our SEO Agency Optimize 360.

In the world of natural referencing, positioning yourself in position 0 on Google has become the ultimate goal for SEO professionals.

But what is position 0 and what advantages does it offer? In this article, our SEO Agency reveals the secrets of this famous position and why it is so coveted.

We also made a special article on the subject of Zero Positioning in SEO 

position 0

Definition of zero position in SEO

Position 0 is a term used in SEO to designate a particular position in Google's search results. It is located above so-called "organic" resultsIn other words, those that are considered natural by the famous search engine.

This position is also known as Featured Snippet "or Optimised extract "This is an extract of content generally taken from a web page that is well referenced and deemed relevant by Google to respond to queries from Internet users.

Why is the 0 position so coveted?

SEO experts seek to achieve position 0 for several reasons:

  • Maximum visibility Position 0: Position 0 is located at the top of the first page of results, ensuring high visibility and superiority to all the other sites listed below.
  • Improved click-through rate The link in position 0 is more likely to be clicked because it is considered to be the most relevant answer to the user's query.
  • Authority and credibility Being present in position 0 reinforces the authority of a site in the eyes of Internet users, since Google itself highlights this content as being relevant and reliable.

Identify opportunities to reach position 0

To succeed in achieving position 0, it is essential to identify the right opportunities and understand the criteria that Google takes into account when selecting the content that will appear there. Here are a few tips to help you do just that:

Targeting the right keywords

The first step is to identify the keywords for which an optimised extract would be beneficial. These words can be linked to definitionsThe site also offers a range of tools, such as search engines, lists, comparisons, frequently asked questions, etc. It is therefore advisable to carry out an in-depth analysis of the keywords and queries targeted by the pages on your site in order to determine which can claim a position 0.

Analysing the competition

Analysing your competitors can also give you some useful pointers for reaching position 0. Look at the type of content that Google highlights on queries similar to yours and what SEO strategies your competitors use to achieve this.

Tips for optimising your content for position 0

To increase the chances of your pages appearing in position 0, it is important to optimise your content according to the criteria taken into account by Google. Here are a few tips to help you do just that:

Adopt a clear, organised structure

Make sure your content is well structured and coherent, with ideas expressed clearly and chronologically. Visit subtitles (H2 and H3 tags)Bulleted or numbered lists, as well as tables, can make the content much easier to understand and increase your chances of appearing in position 0.

Writing quality content

It goes without saying that to claim position 0, the content must be of high quality, informative, relevant and meet the expectations of web users. The text must be fluid, concise and clear. It is also advisable to use a varied vocabulary appropriate to the subject.

Favour the "Question-Answer" format

Queries formulated in the form of questions are very frequent on search engines and are therefore more likely to be selected for position 0. Don't hesitate to include key questions in your content and answer them precisely, focusing on the most important information.

Optimising title and meta description tags

Title tags (H1 tag) and meta descriptions are crucial elements for natural referencing. They must be carefully optimised, incorporating the targeted keywords and encouraging visitors to click through to your site. You should also ensure that you respect the character limit imposed by Google: 60 to 70 characters for the title and 155 for the meta description.

Using structured data

The structured data improve the presentation of your pages in search results and therefore help you to rank in position 0. We recommend using the Schema.orgwhich brings together a set of tags recognised by the main search engines to describe the content of your page in a structured way.

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