Definition of On Site Search Engine Optimisation

Through our SEO Agency On Site Optimize 360.

What is On-Site Search Engine Optimisation?

In the world of digital marketing, the On-Site referencing plays a crucial role in increasing the visibility of your site or blog.

But what exactly is On-Site Search Engine Optimisation? Let's look together at the 10 essential points for mastering this technique and optimising your site's presence on search engines, such as Google.On Site Search Engine Optimisation

What is On Site Search Engine Optimisation?

On-Site Search Engine Optimisation, or On-Page SEO, is a set of techniques designed to optimise the elements of a website. internal and controllable of a website to improve its visibility and positioning in the search engine results pages (SERP).

It's all the know-how of a On Site Search Engine Optimisation Agency like Optimize 360.

1. The basics of search engine optimisation: on-site and off-site SEO

Search Engine Optimisation (SEO) can be divided into two categories: Search Engine Optimisation (SEO) and Search Engine Optimisation (SEO). On-site SEO and the Off-site SEO. The former covers all the actions and modifications made directly on the website to improve its position in the search engine rankings, while the latter covers all the external techniques used to increase the popularity and reputation of a site.

2. The importance of keywords

Keywords are at the heart of the SEO process. They enable search engines to understand the content of your site and associate it with specific queries. It is therefore essential to choose relevant keywordsto attract qualified traffic to your site. To do this, you need to carry out in-depth research to identify the terms most searched for by Internet users in your field of activity.

2.1 Long tail

The long tail are more specific and less competitive than generic keywords. They can be an excellent way of standing out from the competition and attracting visitors who are interested in your content. For example, rather than targeting the term "shoes", try positioning yourself on expressions such as "women's running shoes" or "men's leather boots".

3. Optimising content

The content of your site must be unique, relevant and attractive in order to meet user expectations and appeal to search engines. Think about structuring your texts well (headings, sub-headings, paragraphs), use attractive images and add internal and external links to enrich your content.

3.2 SEO copywriting

SEO copywriting consists of creating articles that are optimised for referencing, naturally incorporating the keywords identified during the research phase. It is important to avoid abusive practices such as the " keyword stuffing "This can lead to penalties from search engines.

4. HTML markup

The tags HTML are used to structure the content of your site and provide essential information to search engines. The main elements to be optimised are :

  • Title tags They give an overview of the content of your page and appear in search results.
  • Meta description tags They provide a brief summary of the page and encourage the user to click on your link.
  • Header tags (H1, H2, H3...) They define the hierarchy of your content and make it easier for users and visitors to understand your text. indexing robots.
  • Alt attributes for images tags: these allow you to add a text description to your images to make them easier for search engines to understand.

5. Technical optimisation

The technical aspect of your site must also be taken into account to ensure effective referencing. Here are a few things to check:

  1. Loading speed : a fast site offers better user experience and is favoured by search engines.
  2. Responsive design : make sure your site is displayed correctly on all types of device (computers, tablets, smartphones).
  3. Optimised URLs For example, use simple, understandable web addresses containing the page's main keyword.
  4. robots.txt and sitemap.xml These files make it easier for search engines to crawl and index your site.

6. Internal linking strategy

Le internal networking consists of creating links between the different pages of your site, in order to improve the circulation of "SEO juice" and increase the visibility of your most important content. This technique also reduces the bounce rate (number of people leaving the site immediately after viewing a single page) and to improve the user experience by making navigation easier.

7. Microdata and rich snippets

Microdata is additional information added to the HTML code of your site to provide search engines with more information about the content of your pages. In particular, it is used to define the type of elements present on your site (products, events, recipes, etc.) and to optimise their display in search results in the form of rich snippets (enriched extracts).

8. Securing the site (HTTPS)

Securing your site is an important aspect of On-Site SEO. Search engines, especially Google, favour sites that use the HTTPS protocol, which guarantees a secure exchange of data between the server and the visitor's browser. If your site is not yet using HTTPS, we recommend that you migrate to HTTPS to improve your ranking.

9. The impact of social networks

Although social networks are not directly linked to On-Site SEO, a solid social strategy can have a positive impact on your online visibility and generate traffic to your site. Share your content regularly on the various platforms (Facebook, Twitter, LinkedIn, etc.) and encourage your visitors to share your articles via the sharing buttons integrated into your site.

10. Monitoring and continuous improvement

To ensure good On-Site SEO, it's important to have an overall view of your site's performance and to be able to identify any problems quickly. Use tools such as Google AnalyticsGoogle Search Console or various SEO software packages to monitor your rankings and traffic statistics and take corrective action if necessary.

Resources for On-Site SEO:

Comprehensive guides:

Tutorials and articles:

SEO tools:


    • The Art of SEO by Eric Enge, Rand Fishkin and Justin Briggs
    • SEO for Dummies par Peter Kent
    • Search Engine Optimization: An Introduction by Bill Slawski

SEO experts:

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