Definition of the long tail strategy in SEO

Through our SEO Agency Optimize 360

What is the Long Tail Strategy in SEO?

on the theme Semantic SEO

To succeed in the search marketingstrategy, it is essential to understand and apply it. long tail.

But what is the long tail? What are the key elements of such a strategy? And above all, how can you integrate it effectively into your online business?

In this article, we will explain the concept of long tail strategyand its benefits for optimising your natural referencing.


Long tail strategy

1 What is the long tail strategy?

The notion of the long tail stems from a simple observation: a limited number of popular keywords generates research volumes while a large number of less popular keywords generate a low volume. However, the latter together often represent more interesting traffic than the former.

In this context, the long tail strategy consists of concentrating on these numerous keywords which are not very competitive but which, accumulatedoffer significant traffic potential.

In other words, rather than seeking to be positioned on terms that are highly sought-after but also highly competitive, the strategy aims to target specific, less popular keywords in order to attract qualified traffic.

2. Why adopt a long tail strategy for SEO?

There are a number of reasons for using this SEO strategy:

  • Best conversion : More specific terms attract an audience that is more interested in your offer.
  • Less competition : Generic queries are often highly competitive, so it is more difficult to rank on the first page of results.
  • Profitability : Long-tail queries generate less traffic, but can be more profitable in the long term because visitors are directly interested in your offer.

3. Identify long tail keywords

To put in place an effective strategy, you first need to identify the long-tail expressions relevant to your sector of activity. Here are a few tools to help you:

4. Integrate keywords into your content

Once you have identified the relevant terms, work on your content to include them naturally and provide an answer to visitors' questions. This can apply to your product/service pages as well as your blog or your technical data sheets.

5. Optimising your site architecture

A good internal networking allows search engine spiders to better understand the structure of your site and identify the important pages. So remember to create links between your different pages using anchors optimised for long-tail keywords.

6. Meta tags and HTML tags

Be sure to include your keywords in the meta tags title, meta description and header (H1, H2, etc.) of your pages. This improves natural referencing and the understanding of page content by search engines.


Long tail optimisation: tips for effective SEO 

7. Encourage sharing on social networks

Social signals (shares, likes, comments) are taken into account by Google to assess the quality and popularity of content. So encourage your readers to share your articles and pages on their profiles, and don't hesitate to contact them directly with any questions or suggestions they may have.

8. Improving the user experience

Smooth navigation and user experience are essential to encourage visitors to stay on your site longer and discover your offers. Make sure you offer a responsive design, well-organised content and links to other sections of your site for easier use.

9. Tracking results

Regularly measuring the performance of your keywords and the evolution of traffic linked to the long tail strategy is essential if you are to adjust your actions according to the results obtained. Use analytical tools such as Google Analytics or Search Console to observe the changes.

10. Show patience and perseverance

Finally, you should be aware that SEO, and in particular the long tail strategy, takes time to produce convincing results. So be patient and persistent in your approach, and always seek to provide quality content that meets your visitors' expectations.

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