SEO keyword research tools: a 10-point guide

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Tools for keyword search

Keyword research is a crucial stage in improving your site's natural referencing.

It allows you to identify the terms that your potential customers type into search engines, such as Google to find information about the products or services you offer.

In this article, we're going to introduce you to 10 SEO keyword research tools that you can use to optimise your content strategy.

Keyword search tools

1. Google Keyword Planner

This tool, provided free of charge by Google, is ideal for discovering new keywords related to your business. It also shows you the competitiveness and volume of searches associated with each keyword. keywordThis allows you to find out how popular they are and choose the ones you want to focus on.

Tips for using Google Keyword Planner :

      • Use the filters to refine the results according to location, language or level of competition.
    • Pay attention to keyword seasonality and adapt your content accordingly.


This online service offers a comprehensive database of keyword suggestions for different platforms such as Google, YouTubeAmazon and Instagram. Very simple to use, just type in a main keyword to obtain hundreds of relevant, long-tail variations.

Key strengths of Keywordtool :

  • There's no need to download or install anything - it's all done online.
  • You can access historical data to see how keywords have evolved.

3. KWFinder

KWFinder is an intuitive and effective tool that analyses keywords both in terms of their volume and their sales potential. conversion. Thanks to its simple interface, you can quickly view key indicators such as the level of competition, cost per click (CPC) and the organic click-through rate (CTR).

Interesting features of KWFinder :

      • Local and global keyword analysis.
    • Suggest long tail keywords related to your theme.

4. Answer The Public

This tool allows you to discover the questions frequently asked by Internet users in relation to a given keyword. It provides leads for creating content that responds to the real and specific questions asked by your customers. audience.

How to use Answer The Public :

      • Incorporate questions and answers into your blog or FAQ.
    • Use this information to structure and optimise your product pages.

5. Yooda Insight

Yooda Insight is a comprehensive solution that analyses the SEO performance of your site, as well as that of your competitors. It gives you keyword suggestions and tells you on which terms you should concentrate your efforts to improve your ranking.

Advantages of Yooda Insight :

      • Sector analysis to discover opportunities in your field of activity.
    • Highlighting the levers you can use to boost your natural referencing.

6. SEMrush

SEMrush is a comprehensive SEO analysis tool that also offers a Keyword Magic Tool to facilitate keyword research. It generates a list of keywords semantically related to the main keyword, enabling you to create rich and varied content around your theme.

Advantages of SEMrush :

      • Analysis of the keywords used by your competitors.
    • Ideas for optimizing existing content with relevant keywords.

7. Ahrefs Keywords Explorer

Ahrefs is a powerful SEO analysis platform with a dedicated keyword research module. As well as providing information on the search volume and competition, it also offers an analysis SERP (Search Engine Results Pages) for each keyword to assess the level of competition and associated trends.

Benefits of Ahrefs Keywords Explorer :

      • Clickstream data for more accurate search volume estimations.
    • View changes in positioning over a given period.

8. Moz Keyword Explorer

Moz is a leading SEO tool and its Keyword Explorer is designed to help you find the most relevant keywords for your sector of activity. Its intuitive interface lets you quickly consult indicators such as the level of competition, traffic potential and the difficulty of ranking for a keyword.

Key features of Moz Keyword Explorer :

      • Keyword suggestions from different sources (adwords, google suggest, seed keywords).
    • Filter results by geographic range, language and device type.

9. Ubersuggest

Ubersuggest is a simple and effective tool that generates lists of keywords semantically related to the main term. It also provides information on keyword popularity and competitiveness, as well as performance data in terms of organic and paid search.

Possible uses for Ubersuggest :

      • Analysis of seasonal keyword trends.
    • Long-tail keyword research to improve the referencing of your articles.

10. Serpstat

Serpstat is an all-in-one tool that integrates several SEO features, including keyword research. It has a large number of filters and options for refining the results and finding the most relevant terms for your business.

Serpstat advanced features :

      • Analysis of competitor positioning.
    • Evaluation of internal and external link strategies.

As you can see, there are a multitude of SEO keyword research tools to help you optimise your content and your natural referencing.

Using these tools can help you identify growth opportunities for your site and improve its visibility in search engines. So don't hesitate to try them out and implement their recommendations to obtain concrete results.

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