Definition of internal linking in SEO

Through our SEO Agency Optimize 360

on the theme Netlinking

In the world of natural referencing, the internal networking is an essential element in ensuring good organisation and make it easier to navigate your website.

By working effectively on your site's internal linking, you can not only improve the experience of your visitors, but you can also make your site more attractive to them. Internet usersbut also its visibility on search engines.

In this article, find out how to optimise your site's internal linking to get the most out of it.


Internal linking

First of all: what is internal linking?

Le internal networking refers to all internal links which link the different pages and content on your website. Internal links have two main purposes:

  • Make it easier for users to navigate through the different sections of your site;
  • To help search engine spiders correctly explore and index all the pages on your website.

It is therefore vital to structure this internal organisation properly to ensure that your content is more accessible and easier to understand, both for web users and for search engines.

Steps to optimise your site's internal linking

1. Have a clear, coherent structure

For effective internal linking, it is essential to structure your website in a clear and coherent way. A good practice is to adopt a "silo" architecture for your content:

    • Create main categories that group together the different themes covered on your site;
    • Add secondary sub-categories that relate to the subjects covered in each main category;
    • Finally, include your articles and other content within these sub-categories.

Of course, this structure needs to be adapted according to the size and subject of your website, but the general idea is to avoid any redundancy or confusion in the organisation of your content.

2. Use a logical and ergonomic navigation menu

The navigation menu is the central element in facilitating the flow of visitors to your website and highlighting your most important content. We recommend that you :

    • Provide links to the main categories directly from the main menu;
    • Use short, understandable headings for each link;
    • Avoid including too many different links in the navigation bar to avoid visually overloading the user.

Don't hesitate to play around with formats and drop-down menu options if this will improve the readability and usability of your site.

3. Insert relevant internal links in your content

Within your articles, it is essential to include internal links and in moderate quantities. Here are a few tips on how to incorporate them effectively:

    • Make sure that each internal link is directly related to the content in which it is inserted;
    • Use explicit and varied text anchors for each link (avoid generic expressions such as "click here");
    • Bear in mind the notion of added value: each link should provide additional, useful information for the web user.

4. Create "intelligent" internal links

Although all your content can benefit from internal links, it may be a good idea to concentrate your efforts on the pages that have the most potential in terms of traffic or sales. conversion :

    1. Articles and content likely to generate qualified traffic from search engines thanks to specific keywords;
    2. Product, service or contact pages, which are the main sources of conversions and business contacts on a professional website.

By targeting these strategic pages, you can maximise the impact of your internal linking on search engine optimisation and theuser experience of your site.

Keep good SEO practices in mind

In conclusion, it is important to remember that the quality of internal linking must be combined with a set of best practices in terms of natural referencing. These include :

By combining these different techniques, you can ensure optimum visibility for your website and contribute to its lasting success.

blank Digital Performance Accelerator for SMEs