Understanding the basics of HTML

The language HTML, acronym for Hypertext Markup Language,is a descriptive computer language used to create and format web pages.

It allows you to define the structure and presentation of a page by organising the different elements that make it up, such as text, images, links, tables and much more. In this article, our Web Agency takes a closer look at this essential web language.

HTML

History and development of HTML

Originally developed by Tim Berners-Lee in the early 1990s, HTML has undergone a number of changes since its creation.

Its current version, HTML5, offering new functionalities and greater compatibility with modern web browsers. However, the main objective remains the same: to enable developers to create websites that are structured, accessible and suitable for all platforms.

The main elements of HTML

At the heart of the HTML language are the tags, which are code elements tags are used to describe and organise the different parts of a web page, using a specific data format. These tags generally consist of a keyword surrounded by chevrons< >such as <p>which means "paragraph". Here are some of the most commonly used elements:

  •  header: designates the page header, which contains general information and metadata.
  • </strong> Page title: allows you to specify the page title, which appears in the browser's title bar or in search results.</li> <li><body> represents the body of the page, where the main content and graphic elements are located.</li> <li><h1>, <h2>, ...<h6> headings: indicate different levels of headings and sub-headings, which structure the content.</li> <li><a> defines a hypertext link, which refers to another web page or an external resource.</li> </ul> <h2>Text on a HTMl page</h2> <p>HTML offers a number of tags to format text and make it easier to read. For example :</p> <ul> <li><strong><b> </strong>and <strong><i> </strong> Bold text and italics respectively.</li> <li><strong><br> </strong> inserts a line break.</li> <li><strong><blockquote> </strong> frame a long quotation or an extract from a text.</li> <li><strong><ul> </strong>and <strong><ol> </strong> are used to insert bulleted or numbered lists.</li> </ul> <p>However, it is important to note that the use of style-specific tags (such as <b> and <i>) is now not recommended, in favour of the use of <a href="https://www.optimize360.fr/en/definition/css/">CSS</a> to format the content.</p> <h2>Images and multimedia in HTML pages</h2> <p>Recent developments in HTML make it easy to integrate multimedia elements (images, videos, sound, etc.) into web pages. Here are a few examples:</p> <ul> <li><strong><img> :</strong> inserts an image, specifying its source file, its dimensions and an alternative text for screen readers.</li> <li><strong><audio></strong> and <strong><video></strong> These add audio and video files respectively, with playback controls and compatible formats.</li> <li><strong></strong> specifies several source files for the media, to ensure maximum compatibility with browsers.</li> </ul> <h3>Using attributes to customise HTML tags</h3> <p>Each HTML tag can be customised using attributes, which are characteristics that provide additional information about the element. For example, an "href" attribute can be added to the <a> tag to specify the address of a link, or a 'src' attribute to the <img> to indicate the image file to be displayed. Attributes generally consist of a name and a value, separated by an equals sign.</p> <h2>Interaction between HTML and other web languages</h2> <p>While HTML is used to define the structure of a web page, it is often used in combination with other languages to make the functions offered more dynamic and richer:</p> <ul> <li><strong>CSS</strong> (Cascading Style Sheets): used to manage the formatting and presentation of HTML elements, such as colours, fonts, margins, etc.</li> <li><strong><a href="https://www.optimize360.fr/en/definition/javascript/">JavaScript</a></strong> adds interactivity and dynamic functionality to web pages, for example by modifying HTML elements after the page has initially loaded.</li> <li><strong>PHP</strong>, <strong>Python</strong>, <strong>Ruby</strong>can be used on the server side to generate personalised HTML pages based on stored data and user actions.</li> </ul> <p>HTML is therefore the cornerstone of websites, enabling content to be created and structured for display in browsers.</p> <p>Web developers who have mastered this essential language will be able to design high-quality sites that are suitable for all types of media and offer a high level of user-friendliness. <a href="https://www.optimize360.fr/en/definition/ux/">user experience</a> optimal.</p></div></div></div><footer><div class="seocrawler-footer-wrapper"><div class="seocrawler-footer-container seocrawler-container clearfix"><div class="seocrawler-footer-column seocrawler-item-pdlr seocrawler-column-15"><div id="text-1" class="widget widget_text seocrawler-widget"><h3 class="seocrawler-widget-title"><span class="seocrawler-widget-head-text">Follow us</span><span class="seocrawler-widget-head-divider"></span></h3><span class="clear"></span> <div class="textwidget"><div class="footer-left"> <p> </p> <p class="social-footer"><a href="https://fr.linkedin.com/company/optimize-360/" target="_self" rel="noopener"><i class="fa fa-linkedin" style="font-size: 20px ;color: #f15b3d ;margin-right: 20px ;"></i></a><a href="https://www.facebook.com/Optimize360.fr/" target="_self" rel="noopener"><i class="fa fa-facebook" style="font-size: 20px ;color: #f15b3d ;margin-right: 20px ;"></i></a><a href="https://www.youtube.com/channel/UCx0vOA4pU2vCBvQn7bDUAsA/" target="_self" rel="noopener"><i class="fa fa-youtube" style="font-size: 20px ;color: #f15b3d ;margin-right: 20px ;"></i></a><a href="https://twitter.com/optimize360_/" target="_self" rel="noopener"><i class="fa fa-twitter" style="font-size: 20px ;color: #f15b3d ;margin-right: 20px ;"></i></a></p></div></div></div></div><div class="seocrawler-footer-column seocrawler-item-pdlr seocrawler-column-15"><div id="nav_menu-6" class="widget widget_nav_menu seocrawler-widget"><h3 class="seocrawler-widget-title"><span class="seocrawler-widget-head-text">Find out more</span><span class="seocrawler-widget-head-divider"></span></h3><span class="clear"></span><div class="menu-footer-container"><ul id="menu-footer" class="menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-11471"><a title="Our digital businesses" href="https://www.optimize360.fr/en/your-needs/">Our business lines</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-11451"><a title="Our Blog" href="https://www.optimize360.fr/en/blog-2/">Our Blog</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-11479"><a title="Our branches" href="https://www.optimize360.fr/en/agencies/">Our branches</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-11449"><a title="Case studies" href="https://www.optimize360.fr/en/client-cases/">Case studies</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-33782"><a href="https://www.optimize360.fr/en/definition/">Digital marketing definitions</a></li> </ul></div></div><div id="block-4" class="widget widget_block seocrawler-widget"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"></div></div></div><div class="seocrawler-footer-column seocrawler-item-pdlr seocrawler-column-15"><div id="nav_menu-5" class="widget widget_nav_menu seocrawler-widget"><h3 class="seocrawler-widget-title"><span class="seocrawler-widget-head-text">Find out more</span><span class="seocrawler-widget-head-divider"></span></h3><span class="clear"></span><div class="menu-liens-container"><ul id="menu-liens" class="menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-11447"><a title="Legal information" href="https://www.optimize360.fr/en/legal-information/">Legal information</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-11996"><a href="https://www.optimize360.fr/en/appointment/">Make an appointment</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-11448"><a title="Contact page" href="https://www.optimize360.fr/en/contact/">Contact us</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-5256"><a title="OptimEurope" target="_blank" rel="noopener" href="https://optimeurope.com/">Become a Franchisee</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-39936"><a href="https://www.optimize360.fr/en/training/">Optimize training</a></li> </ul></div></div></div><div class="seocrawler-footer-column seocrawler-item-pdlr seocrawler-column-15"><div id="text-8" class="widget widget_text seocrawler-widget"><h3 class="seocrawler-widget-title"><span class="seocrawler-widget-head-text">Our Major Services</span><span class="seocrawler-widget-head-divider"></span></h3><span class="clear"></span> <div class="textwidget"><p><a href="https://www.optimize360.fr/en/360-seo-agency/">SEO Agency</a> I <a href="https://www.optimize360.fr/en/360-seo-agency/">Search Engine Optimisation Agency </a>I <a href="https://www.optimize360.fr/en/definition/autocompletion/">Autocomplete</a> I <a href="https://www.optimize360.fr/en/definition/sea-definition/">SEA </a>I <a href="https://www.optimize360.fr/en/definition/social-networks-social-media/">Social Media </a>I <a href="https://www.optimize360.fr/en/definition/e-reputation/">E-Reputation </a>I <a href="https://www.optimize360.fr/en/definition/digital-marketing/">Digital Marketing </a>  I <a href="https://www.optimize360.fr/en/">Webmarketing Agency</a> I <a href="https://www.optimize360.fr/en/agence-creation-sitesweb/">Web Agency </a>I <a href="https://www.optimize360.fr/en/social-media-agency/">Social Media Agency </a>I <a href="https://www.optimize360.fr/en/e-commerce-agency/">E-Commerce Agency</a> I <a href="https://www.optimize360.fr/en/agence-ereputation-entreprises/">E-Reputation Agency</a></p></div></div></div></div></div><div class="seocrawler-copyright-wrapper"><div class="seocrawler-copyright-container seocrawler-container"><div class="seocrawler-copyright-text seocrawler-item-pdlr"><picture><source srcset="https://www.optimize360.fr/wp-content/webp-express/webp-images/uploads/2022/02/Optimize360-Cercle-bleu-footer.png.webp" type="image/webp"><img onload="Wpfcll.r(this,true);" src="https://www.optimize360.fr/wp-content/plugins/wp-fastest-cache-premium/pro/images/blank.gif" data-wpfc-original-src="https://www.optimize360.fr/wp-content/uploads/2022/02/Optimize360-Cercle-bleu-footer.png" class="footer__cercle webpexpress-processed" alt="Optimize360 Transparent blue circle"></picture> <nav class="footerlinks"><a href="https://www.optimize360.fr/en/digital-agency/">Digital agency</a> - <a href="https://www.optimize360.fr/en/digital-agency/">Digital Marketing Agency</a> - <a href="https://www.optimize360.fr/en/">Web Marketing Agency</a> - <a href="https://www.optimize360.fr/en/360-seo-agency/">SEO Agency</a> - <a href="https://www.optimize360.fr/en/agence-seo-360/agence-seo-paris/">SEO Agency Paris</a> - <a href="https://www.optimize360.fr/en/agence-seo-360/agence-seo-bordeaux/">SEO Agency Bordeaux</a> - <a href="https://www.optimize360.fr/en/agence-seo-360/agence-seo-lille/">SEO Agency Lille</a> - <a href="https://www.optimize360.fr/en/360-seo-agency/">SEO Services</a> - - <a href="https://www.optimize360.fr/en/360-seo-agency/">SEO Agency</a> - <a href="https://www.optimize360.fr/en/360-seo-agency/">SEO</a> - <a href="https://www.optimize360.fr/en/agence-seo-360/agence-seo-marseille/">SEO Agency Marseille</a> - <a href="https://www.optimize360.fr/en/">Webmarketing Agency</a> - <a href="https://www.optimize360.fr/en/360-seo-agency/">Search Engine Optimisation Agency</a> - <a href="https://www.optimize360.fr/en/agence-creation-sitesweb/">Web Agency</a> - <a href="https://www.optimize360.fr/en/digital-agency/trades/hotels-digital-agency/">Hotel Communication Agency</a> - <a href="https://www.optimize360.fr/en/e-commerce-agency/">E Commerce Agency</a> - <a href="https://www.optimize360.fr/en/social-media-agency/">Social Media Agency</a> - <a href="https://www.optimize360.fr/en/agence-ereputation-entreprises/">E Reputation Agency</a><br> - <a href="https://www.optimize360.fr/en/360-seo-agency/">Agence Référencement</a> - <a href="https://www.optimize360.fr/en/360-seo-agency/">Search Engine Optimisation</a> - <a href="https://www.optimize360.fr/en/360-seo-agency/">Natural Search Engine Optimisation Agency</a> - <a href="https://www.optimize360.fr/en/360-seo-agency/">SEO Agency</a> - <a href="https://www.optimize360.fr/en/360-seo-agency/">SEO agency</a> - <a href="https://www.optimize360.fr/en/360-seo-agency/seo-on-site/">On Site SEO Agency</a> - <a href="https://www.optimize360.fr/en/360-seo-agency/off-site/">Netlinking Agency</a> - <a href="https://www.optimize360.fr/en/360-seo-agency/technical-seo-2/">Technical SEO Agency</a> - <a href="https://www.optimize360.fr/en/360-seo-agency/semantic-seo-2/">Semantic SEO Agency</a> - <a href="https://www.optimize360.fr/en/360-seo-agency/content-marketing-seo/">Content Marketing SEO Agency</a> - <a href="https://www.optimize360.fr/en/360-seo-agency/local-referencing/">Local SEO Agency</a> - <a href="https://www.optimize360.fr/en/author/fredpoulet/">SEO expert</a> - <a href="https://www.optimize360.fr/en/agence-creation-sitesweb/">Web Agency</a> - <br> </nav> <p>COPYRIGHT 2024 Optimize360, ALL RIGHT RESERVED</p></div></div></div></div></footer></div></div><template id="tp-language" data-tp-language="en_GB"></template> <button type="button" aria-controls="rmp-container-11684" aria-label="Trigger menu" id="rmp_menu_trigger-11684" class="rmp_menu_trigger rmp-menu-trigger-boring"> <div class="rmp-trigger-label rmp-trigger-label-left"> <span class="rmp-trigger-text">Open</span> <span class="rmp-trigger-text-open">Close</span></div><span class="rmp-trigger-box"> <span class="responsive-menu-pro-inner"></span> </span> </button> <div id="rmp-container-11684" class="rmp-container rmp-container rmp-slide-left"> <div id="rmp-menu-title-11684" class="rmp-menu-title"> <a href="/en/" target="_self" class="rmp-menu-title-link" id="rmp-menu-title-link"> <picture><source srcset="https://www.optimize360.fr/wp-content/webp-express/webp-images/uploads/2022/06/optimize360-logo_2022.png.webp" type="image/webp"><img onload="Wpfcll.r(this,true);" src="https://www.optimize360.fr/wp-content/plugins/wp-fastest-cache-premium/pro/images/blank.gif" class="rmp-menu-title-image webpexpress-processed" data-wpfc-original-src="https://www.optimize360.fr/wp-content/uploads/2022/06/optimize360-logo_2022.png" alt="blank" title="" width="100" height="100"></picture> <span>Digital Performance Accelerator for SMEs</span> </a></div><div id="rmp-menu-additional-content-11684" class="rmp-menu-additional-content"> <p><a href="https://www.optimize360.fr/en/contact/"><i class="fa fa-envelope-open" style="margin-right:3px; color:#f15b3d;""></i><strong style="color:#2d4b83;">Contact</strong></a><a href="https://www.optimize360.fr/en/appointment/"><i class="fa fa-calendar" style="margin-right:3px; margin-left:10px; color:#f15b3d;""></i><strong style="color:#2d4b83;">Appointments</strong></a></p> <p align="center" class="social-footer"><a href="https://fr.linkedin.com/company/optimize-360/" target="_self"><i class="fa fa-linkedin" style="font-size: 20px ;color: #f15b3d ;margin-right: 20px ;"></i></a><a href="https://www.facebook.com/Optimize360.fr/" target="_self"><i class="fa fa-facebook" style="font-size: 20px ;color: #f15b3d ;margin-right: 20px ;"></i></a><a href="https://www.instagram.com/optimize360/" target="_self"><i class="fa fa-instagram" style="font-size: 20px ;color: #f15b3d ;margin-right: 20px ;"></i></a><a href="https://www.youtube.com/channel/UCx0vOA4pU2vCBvQn7bDUAsA/" target="_self"><i class="fa fa-youtube" style="font-size: 20px ;color: #f15b3d ;margin-right: 20px ;"></i></a><a href="https://twitter.com/optimize360_/" target="_self"><i class="fa fa-twitter" style="font-size: 20px ;color: #f15b3d ;margin-right: 20px ;"></i></a></p></div><div id="rmp-menu-wrap-11684" class="rmp-menu-wrap"><ul id="rmp-menu-11684" class="rmp-menu" role="menubar" aria-label="Mobile"><li id="rmp-menu-item-5082" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children rmp-menu-item rmp-menu-item-has-children rmp-menu-top-level-item" role="none"><a href="https://www.optimize360.fr/en/your-needs/" class="rmp-menu-item-link" role="menuitem">Your needs<div class="rmp-menu-subarrow"><span class="rmp-font-icon dashicons dashicons-arrow-down"></span></div></a><ul aria-label="Your needs" role="menu" data-depth="2" class="rmp-submenu rmp-submenu-depth-1"><li id="rmp-menu-item-9738" class="menu-item menu-item-type-post_type menu-item-object-page rmp-menu-item rmp-menu-sub-level-item" role="none"><a href="https://www.optimize360.fr/en/agence-creation-sitesweb/" class="rmp-menu-item-link" role="menuitem">Website creation</a></li><li id="rmp-menu-item-9947" class="menu-item menu-item-type-post_type menu-item-object-page rmp-menu-item rmp-menu-sub-level-item" role="none"><a href="https://www.optimize360.fr/en/e-commerce-agency/" class="rmp-menu-item-link" role="menuitem">Creating an eCommerce site</a></li><li id="rmp-menu-item-9798" class="menu-item menu-item-type-post_type menu-item-object-page rmp-menu-item rmp-menu-sub-level-item" role="none"><a href="https://www.optimize360.fr/en/completion-influences-breakthrough-innovation-in-seo/" class="rmp-menu-item-link" role="menuitem">Auto-completion</a></li><li id="rmp-menu-item-33005" class="menu-item menu-item-type-post_type menu-item-object-page rmp-menu-item rmp-menu-sub-level-item" role="none"><a href="https://www.optimize360.fr/en/360-seo-agency/" class="rmp-menu-item-link" role="menuitem">SEO Natural referencing</a></li><li id="rmp-menu-item-10037" class="menu-item menu-item-type-post_type menu-item-object-page rmp-menu-item rmp-menu-sub-level-item" role="none"><a href="https://www.optimize360.fr/en/google-analytics-and-tracking-of-roi-and-conversions/" class="rmp-menu-item-link" role="menuitem">Google Analytics & Tracking</a></li><li id="rmp-menu-item-10134" class="menu-item menu-item-type-post_type menu-item-object-page rmp-menu-item rmp-menu-sub-level-item" role="none"><a href="https://www.optimize360.fr/en/agence-sea/" class="rmp-menu-item-link" role="menuitem">SEA Paid search</a></li><li id="rmp-menu-item-10154" class="menu-item menu-item-type-post_type menu-item-object-page rmp-menu-item rmp-menu-sub-level-item" role="none"><a href="https://www.optimize360.fr/en/social-media-agency/" class="rmp-menu-item-link" role="menuitem">Social Media Strategy</a></li><li id="rmp-menu-item-10167" class="menu-item menu-item-type-post_type menu-item-object-page rmp-menu-item rmp-menu-sub-level-item" role="none"><a href="https://www.optimize360.fr/en/agence-ereputation-entreprises/" class="rmp-menu-item-link" role="menuitem">E-Reputation</a></li></ul></li><li id="rmp-menu-item-5083" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children rmp-menu-item rmp-menu-item-has-children rmp-menu-top-level-item" role="none"><a title="Our Optimize 360 agencies in France & Switzerland" href="https://www.optimize360.fr/en/agencies/" class="rmp-menu-item-link" role="menuitem">Our Agencies<div class="rmp-menu-subarrow"><span class="rmp-font-icon dashicons dashicons-arrow-down"></span></div></a><ul aria-label="Our Agencies" role="menu" data-depth="2" class="rmp-submenu rmp-submenu-depth-1"><li id="rmp-menu-item-10266" class="menu-item menu-item-type-post_type menu-item-object-page rmp-menu-item rmp-menu-sub-level-item" role="none"><a href="https://www.optimize360.fr/en/digital-agency/locations-2/digital-agency-aix-en-provence/" class="rmp-menu-item-link" role="menuitem">Aix-en-Provence</a></li><li id="rmp-menu-item-10284" class="menu-item menu-item-type-post_type menu-item-object-page rmp-menu-item rmp-menu-sub-level-item" role="none"><a href="https://www.optimize360.fr/en/digital-agency/locations-2/digital-agency-avignon/" class="rmp-menu-item-link" role="menuitem">Avignon</a></li><li id="rmp-menu-item-10306" class="menu-item menu-item-type-post_type menu-item-object-page rmp-menu-item rmp-menu-sub-level-item" role="none"><a href="https://www.optimize360.fr/en/digital-agency/locations-2/digital-agency-bordeaux/" class="rmp-menu-item-link" role="menuitem">Bordeaux</a></li><li id="rmp-menu-item-10313" class="menu-item menu-item-type-post_type menu-item-object-page rmp-menu-item rmp-menu-sub-level-item" role="none"><a href="https://www.optimize360.fr/en/digital-agency/locations-2/digital-agency-boulogne-billancourt/" class="rmp-menu-item-link" role="menuitem">Boulogne-Billancourt</a></li><li id="rmp-menu-item-10332" class="menu-item menu-item-type-post_type menu-item-object-page rmp-menu-item rmp-menu-sub-level-item" role="none"><a href="https://www.optimize360.fr/en/digital-agency/locations-2/digital-agency-geneva/" class="rmp-menu-item-link" role="menuitem">Geneva</a></li><li id="rmp-menu-item-10339" class="menu-item menu-item-type-post_type menu-item-object-page rmp-menu-item rmp-menu-sub-level-item" role="none"><a href="https://www.optimize360.fr/en/digital-agency/locations-2/digital-agency-lausanne/" class="rmp-menu-item-link" role="menuitem">Lausanne</a></li><li id="rmp-menu-item-10347" class="menu-item menu-item-type-post_type menu-item-object-page rmp-menu-item rmp-menu-sub-level-item" role="none"><a href="https://www.optimize360.fr/en/digital-agency/locations-2/digital-agency-lille/" class="rmp-menu-item-link" role="menuitem">Lille</a></li><li id="rmp-menu-item-10356" class="menu-item menu-item-type-post_type menu-item-object-page rmp-menu-item rmp-menu-sub-level-item" role="none"><a href="https://www.optimize360.fr/en/digital-agency/locations-2/digital-agency-lyon/" class="rmp-menu-item-link" role="menuitem">Lyon</a></li><li id="rmp-menu-item-10373" class="menu-item menu-item-type-post_type menu-item-object-page rmp-menu-item rmp-menu-sub-level-item" role="none"><a href="https://www.optimize360.fr/en/digital-agency/locations-2/digital-agency-marseille/" class="rmp-menu-item-link" role="menuitem">Marseille</a></li><li id="rmp-menu-item-38623" class="menu-item menu-item-type-post_type menu-item-object-page rmp-menu-item rmp-menu-sub-level-item" role="none"><a href="https://www.optimize360.fr/en/digital-agency/locations-2/montpellier-digital-agency/" class="rmp-menu-item-link" role="menuitem">Montpellier</a></li><li id="rmp-menu-item-38637" class="menu-item menu-item-type-post_type menu-item-object-page rmp-menu-item rmp-menu-sub-level-item" role="none"><a href="https://www.optimize360.fr/en/digital-agency/locations-2/digital-agency-nantes/" class="rmp-menu-item-link" role="menuitem">Nantes</a></li><li id="rmp-menu-item-38635" class="menu-item menu-item-type-post_type menu-item-object-page rmp-menu-item rmp-menu-sub-level-item" role="none"><a href="https://www.optimize360.fr/en/digital-agency/locations-2/nice-digital-agency/" class="rmp-menu-item-link" role="menuitem">Nice</a></li><li id="rmp-menu-item-5704" class="menu-item menu-item-type-post_type menu-item-object-page rmp-menu-item rmp-menu-sub-level-item" role="none"><a href="https://www.optimize360.fr/en/digital-agency/locations-2/digital-agency-paris/" class="rmp-menu-item-link" role="menuitem">Paris</a></li><li id="rmp-menu-item-10400" class="menu-item menu-item-type-post_type menu-item-object-page rmp-menu-item rmp-menu-sub-level-item" role="none"><a href="https://www.optimize360.fr/en/digital-agency/locations-2/digital-agency-reims/" class="rmp-menu-item-link" role="menuitem">Reims</a></li><li id="rmp-menu-item-38622" class="menu-item menu-item-type-post_type menu-item-object-page rmp-menu-item rmp-menu-sub-level-item" role="none"><a href="https://www.optimize360.fr/en/digital-agency/locations-2/digital-agency-rennes/" class="rmp-menu-item-link" role="menuitem">Rennes</a></li><li id="rmp-menu-item-38618" class="menu-item menu-item-type-post_type menu-item-object-page rmp-menu-item rmp-menu-sub-level-item" role="none"><a href="https://www.optimize360.fr/en/digital-agency/locations-2/digital-agency-rouen/" class="rmp-menu-item-link" role="menuitem">Rouen</a></li><li id="rmp-menu-item-38638" class="menu-item menu-item-type-post_type menu-item-object-page rmp-menu-item rmp-menu-sub-level-item" role="none"><a href="https://www.optimize360.fr/en/digital-agency/locations-2/digital-agency-strasbourg/" class="rmp-menu-item-link" role="menuitem">Strasbourg</a></li><li id="rmp-menu-item-10425" class="menu-item menu-item-type-post_type menu-item-object-page rmp-menu-item rmp-menu-sub-level-item" role="none"><a href="https://www.optimize360.fr/en/digital-agency/locations-2/toulon-digital-agency/" class="rmp-menu-item-link" role="menuitem">Toulon</a></li><li id="rmp-menu-item-38639" class="menu-item menu-item-type-post_type menu-item-object-page rmp-menu-item rmp-menu-sub-level-item" role="none"><a href="https://www.optimize360.fr/en/digital-agency/locations-2/digital-agency-toulouse/" class="rmp-menu-item-link" role="menuitem">Toulouse</a></li><li id="rmp-menu-item-10417" class="menu-item menu-item-type-post_type menu-item-object-page rmp-menu-item rmp-menu-sub-level-item" role="none"><a href="https://www.optimize360.fr/en/digital-agency/locations-2/versailles-digital-agency/" class="rmp-menu-item-link" role="menuitem">Versailles</a></li></ul></li><li id="rmp-menu-item-9612" class="menu-item menu-item-type-post_type menu-item-object-page rmp-menu-item rmp-menu-top-level-item" role="none"><a href="https://www.optimize360.fr/en/client-cases/" class="rmp-menu-item-link" role="menuitem">Sectors of Activity</a></li><li id="rmp-menu-item-9613" class="menu-item menu-item-type-post_type menu-item-object-page rmp-menu-item rmp-menu-top-level-item" role="none"><a href="https://www.optimize360.fr/en/blog-2/" class="rmp-menu-item-link" role="menuitem">Blog</a></li></ul></div></div><div id="trp-floater-ls" onclick="" data-no-translation class="trp-language-switcher-container trp-floater-ls-codes trp-bottom-right trp-color-light flags-short-names"> <div id="trp-floater-ls-current-language" class="trp-with-flags"> <a href="#" class="trp-floater-ls-disabled-language trp-ls-disabled-language" onclick="event.preventDefault()"> <img onload="Wpfcll.r(this,true);" src="https://www.optimize360.fr/wp-content/plugins/wp-fastest-cache-premium/pro/images/blank.gif" class="trp-flag-image" data-wpfc-original-src="https://www.optimize360.fr/wp-content/plugins/translatepress-multilingual/assets/images/flags/en_GB.png" width="18" height="12" alt="en_GB" title="English">EN </a></div><div id="trp-floater-ls-language-list" class="trp-with-flags"> <div class="trp-language-wrap trp-language-wrap-bottom"> <a href="https://www.optimize360.fr/definition/html-definition/" title="French"> <img onload="Wpfcll.r(this,true);" src="https://www.optimize360.fr/wp-content/plugins/wp-fastest-cache-premium/pro/images/blank.gif" class="trp-flag-image" data-wpfc-original-src="https://www.optimize360.fr/wp-content/plugins/translatepress-multilingual/assets/images/flags/fr_FR.png" width="18" height="12" alt="fr_FR" title="French">FR </a> <a href="https://www.optimize360.fr/es/definicion/definicion-html/" title="Spanish"> <img onload="Wpfcll.r(this,true);" src="https://www.optimize360.fr/wp-content/plugins/wp-fastest-cache-premium/pro/images/blank.gif" class="trp-flag-image" data-wpfc-original-src="https://www.optimize360.fr/wp-content/plugins/translatepress-multilingual/assets/images/flags/es_ES.png" width="18" height="12" alt="es_ES" title="Spanish">ES </a> <a href="https://www.optimize360.fr/it/definizione/definizione-html/" title="Italian"> <img onload="Wpfcll.r(this,true);" src="https://www.optimize360.fr/wp-content/plugins/wp-fastest-cache-premium/pro/images/blank.gif" class="trp-flag-image" data-wpfc-original-src="https://www.optimize360.fr/wp-content/plugins/translatepress-multilingual/assets/images/flags/it_IT.png" width="18" height="12" alt="it_IT" title="Italian">IT </a> <a href="https://www.optimize360.fr/de/definition/html-definition/" title="German"> <img onload="Wpfcll.r(this,true);" src="https://www.optimize360.fr/wp-content/plugins/wp-fastest-cache-premium/pro/images/blank.gif" class="trp-flag-image" data-wpfc-original-src="https://www.optimize360.fr/wp-content/plugins/translatepress-multilingual/assets/images/flags/de_DE.png" width="18" height="12" alt="de_DE" title="German">DE </a> <a href="#" class="trp-floater-ls-disabled-language trp-ls-disabled-language" onclick="event.preventDefault()"><img onload="Wpfcll.r(this,true);" src="https://www.optimize360.fr/wp-content/plugins/wp-fastest-cache-premium/pro/images/blank.gif" class="trp-flag-image" data-wpfc-original-src="https://www.optimize360.fr/wp-content/plugins/translatepress-multilingual/assets/images/flags/en_GB.png" width="18" height="12" alt="en_GB" title="English">EN</a></div></div></div><div id="cmplz-cookiebanner-container"><div class="cmplz-cookiebanner cmplz-hidden banner-1 banniere-a optin cmplz-center cmplz-categories-type-view-preferences" aria-modal="true" data-nosnippet="true" role="dialog" aria-live="polite" aria-labelledby="cmplz-header-1-optin" aria-describedby="cmplz-message-1-optin"> <div class="cmplz-header"> <div class="cmplz-logo"></div><div class="cmplz-title" id="cmplz-header-1-optin">Manage your confidentiality</div><div class="cmplz-close" tabindex="0" role="button" aria-label="close-dialog" data-no-translation-aria-label=""> <svg aria-hidden="true" focusable="false" data-prefix="fas" data-icon="times" class="svg-inline--fa fa-times fa-w-11" role="img" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 352 512"><path fill="currentColor" d="M242.72 256l100.07-100.07c12.28-12.28 12.28-32.19 0-44.48l-22.24-22.24c-12.28-12.28-32.19-12.28-44.48 0L176 189.28 75.93 89.21c-12.28-12.28-32.19-12.28-44.48 0L9.21 111.45c-12.28 12.28-12.28 32.19 0 44.48L109.28 256 9.21 356.07c-12.28 12.28-12.28 32.19 0 44.48l22.24 22.24c12.28 12.28 32.2 12.28 44.48 0L176 322.72l100.07 100.07c12.28 12.28 32.2 12.28 44.48 0l22.24-22.24c12.28-12.28 12.28-32.19 0-44.48L242.72 256z"></path></svg></div></div><div class="cmplz-divider cmplz-divider-header"></div><div class="cmplz-body"> <div class="cmplz-message" id="cmplz-message-1-optin"><p data-no-translation="" data-trp-gettext="">To provide the best experiences, we and our partners use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us and our partners to process personal data such as browsing behavior or unique IDs on this site and show (non-) personalized ads. Not consenting or withdrawing consent, may adversely affect certain features and functions.</p><p>Click below to consent to the above or make granular choices. Your choices will be applied to this site only. You can change your settings at any time, including withdrawing your consent, by using the toggles on the Cookie Policy, or by clicking on the manage consent button at the bottom of the screen.</p></div><div class="cmplz-categories"> <details class="cmplz-category cmplz-functional" > <summary> <span class="cmplz-category-header"> <span class="cmplz-category-title">Functional</span> <span class='cmplz-always-active'> <span class="cmplz-banner-checkbox"> <input type="checkbox" id="cmplz-functional-optin" data-category="cmplz_functional" class="cmplz-consent-checkbox cmplz-functional" size="40" value="1"/> <label class="cmplz-label" for="cmplz-functional-optin" tabindex="0"><span class="screen-reader-text">Functional</span></label> </span> Always active </span> <span class="cmplz-icon cmplz-open"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" height="18" ><path d="M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z"/></svg> </span> </span> </summary> <div class="cmplz-description"> <span class="cmplz-description-functional">Storage or technical access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of transmitting a communication over an electronic communications network.</span></div></details> <details class="cmplz-category cmplz-preferences" > <summary> <span class="cmplz-category-header"> <span class="cmplz-category-title">Preferences</span> <span class="cmplz-banner-checkbox"> <input type="checkbox" id="cmplz-preferences-optin" data-category="cmplz_preferences" class="cmplz-consent-checkbox cmplz-preferences" size="40" value="1"/> <label class="cmplz-label" for="cmplz-preferences-optin" tabindex="0"><span class="screen-reader-text">Preferences</span></label> </span> <span class="cmplz-icon cmplz-open"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" height="18" ><path d="M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z"/></svg> </span> </span> </summary> <div class="cmplz-description"> <span class="cmplz-description-preferences">Storage or technical access is necessary for the legitimate purpose of storing preferences not requested by the subscriber or user.</span></div></details> <details class="cmplz-category cmplz-statistics" > <summary> <span class="cmplz-category-header"> <span class="cmplz-category-title">Statistics</span> <span class="cmplz-banner-checkbox"> <input type="checkbox" id="cmplz-statistics-optin" data-category="cmplz_statistics" class="cmplz-consent-checkbox cmplz-statistics" size="40" value="1"/> <label class="cmplz-label" for="cmplz-statistics-optin" tabindex="0"><span class="screen-reader-text">Statistics</span></label> </span> <span class="cmplz-icon cmplz-open"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" height="18" ><path d="M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z"/></svg> </span> </span> </summary> <div class="cmplz-description"> <span class="cmplz-description-statistics">Storage or technical access used exclusively for statistical purposes.</span> <span class="cmplz-description-statistics-anonymous">Technical storage or access which is used exclusively for anonymous statistical purposes. In the absence of a subpoena, voluntary compliance by your internet service provider or additional records from a third party, information stored or retrieved for this sole purpose cannot generally be used to identify you.</span></div></details> <details class="cmplz-category cmplz-marketing" > <summary> <span class="cmplz-category-header"> <span class="cmplz-category-title">Marketing</span> <span class="cmplz-banner-checkbox"> <input type="checkbox" id="cmplz-marketing-optin" data-category="cmplz_marketing" class="cmplz-consent-checkbox cmplz-marketing" size="40" value="1"/> <label class="cmplz-label" for="cmplz-marketing-optin" tabindex="0"><span class="screen-reader-text">Marketing</span></label> </span> <span class="cmplz-icon cmplz-open"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" height="18" ><path d="M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z"/></svg> </span> </span> </summary> <div class="cmplz-description"> <span class="cmplz-description-marketing">Storage or technical access is necessary to create user profiles in order to send advertisements, or to track the user on a website or on several websites with similar marketing purposes.</span></div></details></div><div class="cmplz-categories cmplz-tcf"> <div class="cmplz-category cmplz-statistics"> <div class="cmplz-category-header"> <div class="cmplz-title" data-no-translation="" data-trp-gettext="">Statistics</div><div class='cmplz-always-active'></div><p class="cmplz-description"></p></div></div><div class="cmplz-category cmplz-marketing"> <div class="cmplz-category-header"> <div class="cmplz-title" data-no-translation="" data-trp-gettext="">Marketing</div><div class='cmplz-always-active'></div><p class="cmplz-description"></p></div></div><div class="cmplz-category cmplz-features"> <div class="cmplz-category-header"> <div class="cmplz-title" data-no-translation="" data-trp-gettext="">Features</div><div class='cmplz-always-active' data-no-translation="" data-trp-gettext="">Always active</div><p class="cmplz-description"></p></div></div><div class="cmplz-category cmplz-specialfeatures"> <div class="cmplz-category-header"> <div class="cmplz-title"></div><div class='cmplz-always-active'></div></div></div><div class="cmplz-category cmplz-specialpurposes"> <div class="cmplz-category-header"> <div class="cmplz-title"></div><div class='cmplz-always-active' data-no-translation="" data-trp-gettext="">Always active</div></div></div></div></div><div class="cmplz-links cmplz-information"> <a class="cmplz-link cmplz-manage-options cookie-statement" href="#" data-relative_url="#cmplz-manage-consent-container" data-no-translation="" data-trp-gettext="">Manage options</a> <a class="cmplz-link cmplz-manage-third-parties cookie-statement" href="#" data-relative_url="#cmplz-cookies-overview" data-no-translation="" data-trp-gettext="">Manage services</a> <a class="cmplz-link cmplz-manage-vendors tcf cookie-statement" href="#" data-relative_url="#cmplz-tcf-wrapper" data-no-translation="" data-trp-gettext="">Manage {vendor_count} vendors</a> <a class="cmplz-link cmplz-external cmplz-read-more-purposes tcf" target="_blank" rel="noopener noreferrer nofollow" href="https://cookiedatabase.org/tcf/purposes/" data-no-translation="" data-trp-gettext="">Read more about these purposes</a></div><div class="cmplz-divider cmplz-footer"></div><div class="cmplz-buttons"> <button class="cmplz-btn cmplz-accept">Accept</button> <button class="cmplz-btn cmplz-deny">Refuse</button> <button class="cmplz-btn cmplz-view-preferences">Managing options</button> <button class="cmplz-btn cmplz-save-preferences">Save preferences</button> <a class="cmplz-btn cmplz-manage-options tcf cookie-statement" href="#" data-relative_url="#cmplz-manage-consent-container">Managing options</a></div><div class="cmplz-links cmplz-documents"> <a class="cmplz-link cookie-statement" href="#" data-relative_url="">{title}</a> <a class="cmplz-link privacy-statement" href="#" data-relative_url="">{title}</a> <a class="cmplz-link impressum" href="#" data-relative_url="">{title}</a></div></div></div><div id="cmplz-manage-consent" data-nosnippet="true"><button class="cmplz-btn cmplz-hidden cmplz-manage-consent manage-consent-1">Managing consent</button></div><style id='core-block-supports-inline-css'></style> <script data-category="functional">(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-P8C6SBR'); const revokeListeners=[]; window.addRevokeListener=(callback)=> { revokeListeners.push(callback); }; document.addEventListener("cmplz_revoke", function (e){ cmplz_set_cookie('cmplz_consent_mode', 'revoked', false); revokeListeners.forEach((callback)=> { callback(); }); }); const consentListeners=[]; window.addConsentUpdateListener=(callback)=> { consentListeners.push(callback); }; document.addEventListener("cmplz_fire_categories", function (e){ var consentedCategories=e.detail.categories; const consent={ 'security_storage': "granted", 'functionality_storage': "granted", 'personalization_storage': cmplz_in_array('preferences', consentedCategories) ? 'granted':'denied', 'analytics_storage': cmplz_in_array('statistics', consentedCategories) ? 'granted':'denied', 'ad_storage': cmplz_in_array('marketing', consentedCategories) ? 'granted':'denied', 'ad_user_data': cmplz_in_array('marketing', consentedCategories) ? 'granted':'denied', 'ad_personalization': cmplz_in_array('marketing', consentedCategories) ? 'granted':'denied', }; let consented=[]; for (const [key, value] of Object.entries(consent)){ if(value==='granted'){ consented.push(key); }} cmplz_set_cookie('cmplz_consent_mode', consented.join(','), false); consentListeners.forEach((callback)=> { callback(consent); }); });</script> <noscript id="wpfc-google-fonts"><link rel='stylesheet' id='gdlr-core-google-font-css' href='https://fonts.googleapis.com/css?family=Poppins%3A100%2C100italic%2C200%2C200italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic%2C900%2C900italic&subset=devanagari%2Clatin%2Clatin-ext&ver=6.5.5' type='text/css' media='all'/> </noscript> <script id="cmplz-tcf-js-extra">var cmplz_tcf={"cmp_url":"https:\/\/www.optimize360.fr\/wp-content\/uploads\/complianz\/","retention_string":"Retention in days","undeclared_string":"Not declared","isServiceSpecific":"1","excludedVendors":{"15":15,"66":66,"119":119,"139":139,"141":141,"174":174,"192":192,"262":262,"359":359,"375":375,"377":377,"387":387,"427":427,"435":435,"458":458,"462":462,"482":482,"512":512,"527":527,"528":528,"569":569,"581":581,"587":587,"626":626,"644":644,"667":667,"711":711,"713":713,"733":733,"736":736,"748":748,"776":776,"806":806,"822":822,"836":836,"856":856,"879":879,"882":882,"888":888,"909":909,"970":970,"986":986,"1011":1011,"1015":1015,"1018":1018,"1022":1022,"1039":1039,"1078":1078,"1079":1079,"1087":1087,"1094":1094,"1102":1102,"1123":1123,"1149":1149,"1156":1156,"1167":1167,"1173":1173,"1198":1198,"1199":1199,"1211":1211,"1216":1216},"purposes":[],"specialPurposes":[],"features":[],"specialFeatures":[],"publisherCountryCode":"FR","lspact":"N","ccpa_applies":"","ac_mode":"1","debug":"1","prefix":"cmplz_"};</script> <script id="trp-dynamic-translator-js-extra">var trp_data={"trp_custom_ajax_url":"https:\/\/www.optimize360.fr\/wp-content\/plugins\/translatepress-multilingual\/includes\/trp-ajax.php","trp_wp_ajax_url":"https:\/\/www.optimize360.fr\/wp-admin\/admin-ajax.php","trp_language_to_query":"en_GB","trp_original_language":"fr_FR","trp_current_language":"en_GB","trp_skip_selectors":["[data-no-translation]","[data-no-dynamic-translation]","[data-trp-translate-id-innertext]","script","style","head","trp-span","translate-press","[data-trp-translate-id]","[data-trpgettextoriginal]","[data-trp-post-slug]"],"trp_base_selectors":["data-trp-translate-id","data-trpgettextoriginal","data-trp-post-slug"],"trp_attributes_selectors":{"text":{"accessor":"outertext","attribute":false},"block":{"accessor":"innertext","attribute":false},"image_src":{"selector":"img[src]","accessor":"src","attribute":true},"submit":{"selector":"input[type='submit'],input[type='button'], input[type='reset']","accessor":"value","attribute":true},"placeholder":{"selector":"input[placeholder],textarea[placeholder]","accessor":"placeholder","attribute":true},"title":{"selector":"[title]","accessor":"title","attribute":true},"a_href":{"selector":"a[href]","accessor":"href","attribute":true},"button":{"accessor":"outertext","attribute":false},"option":{"accessor":"innertext","attribute":false},"aria_label":{"selector":"[aria-label]","accessor":"aria-label","attribute":true},"image_alt":{"selector":"img[alt]","accessor":"alt","attribute":true},"meta_desc":{"selector":"meta[name=\"description\"],meta[property=\"og:title\"],meta[property=\"og:description\"],meta[property=\"og:site_name\"],meta[property=\"og:image:alt\"],meta[name=\"twitter:title\"],meta[name=\"twitter:description\"],meta[name=\"twitter:image:alt\"],meta[name=\"DC.Title\"],meta[name=\"DC.Description\"],meta[property=\"article:section\"],meta[property=\"article:tag\"]","accessor":"content","attribute":true},"page_title":{"selector":"title","accessor":"innertext","attribute":false},"meta_desc_img":{"selector":"meta[property=\"og:image\"],meta[property=\"og:image:secure_url\"],meta[name=\"twitter:image\"]","accessor":"content","attribute":true}},"trp_attributes_accessors":["outertext","innertext","src","value","placeholder","title","href","aria-label","alt","content"],"gettranslationsnonceregular":"ce6236b387","showdynamiccontentbeforetranslation":"","skip_strings_from_dynamic_translation":[],"skip_strings_from_dynamic_translation_for_substrings":{"href":["amazon-adsystem","googleads","g.doubleclick"]},"duplicate_detections_allowed":"100","trp_translate_numerals_opt":"no","trp_no_auto_translation_selectors":["[data-no-auto-translation]"]};</script> <script id="gdlr-core-page-builder-js-extra">var gdlr_core_pbf={"admin":"","video":{"width":"640","height":"360"},"ajax_url":"https:\/\/www.optimize360.fr\/wp-admin\/admin-ajax.php","ilightbox_skin":"dark"};</script> <script data-service="youtube" data-category="marketing" type="text/plain" id="rmp_menu_scripts-js-extra">var rmp_menu={"ajaxURL":"https:\/\/www.optimize360.fr\/wp-admin\/admin-ajax.php","wp_nonce":"df15094a21","menu":[{"menu_theme":"Electric blue theme","theme_type":"downloaded","theme_location_menu":"0","submenu_submenu_arrow_width":"40","submenu_submenu_arrow_width_unit":"px","submenu_submenu_arrow_height":"39","submenu_submenu_arrow_height_unit":"px","submenu_arrow_position":"right","submenu_sub_arrow_background_colour":"","submenu_sub_arrow_background_hover_colour":"","submenu_sub_arrow_background_colour_active":"","submenu_sub_arrow_background_hover_colour_active":"","submenu_sub_arrow_border_width":"","submenu_sub_arrow_border_width_unit":"px","submenu_sub_arrow_border_colour":"#1d4354","submenu_sub_arrow_border_hover_colour":"#3f3f3f","submenu_sub_arrow_border_colour_active":"#1d4354","submenu_sub_arrow_border_hover_colour_active":"#3f3f3f","submenu_sub_arrow_shape_colour":"#fff","submenu_sub_arrow_shape_hover_colour":"#fff","submenu_sub_arrow_shape_colour_active":"#fff","submenu_sub_arrow_shape_hover_colour_active":"#fff","use_header_bar":"off","header_bar_items_order":{"logo":"off","title":"on","additional content":"off","menu":"on","search":"off"},"header_bar_title":"Responsive Menu","header_bar_html_content":"","header_bar_logo":"","header_bar_logo_link":"","header_bar_logo_width":"","header_bar_logo_width_unit":"%","header_bar_logo_height":"","header_bar_logo_height_unit":"px","header_bar_height":"80","header_bar_height_unit":"px","header_bar_padding":{"top":"0px","right":"5%","bottom":"0px","left":"5%"},"header_bar_font":"","header_bar_font_size":"14","header_bar_font_size_unit":"px","header_bar_text_color":"#ffffff","header_bar_background_color":"#1d4354","header_bar_breakpoint":"8000","header_bar_position_type":"fixed","header_bar_adjust_page":"on","header_bar_scroll_enable":"off","header_bar_scroll_background_color":"#36bdf6","mobile_breakpoint":"600","tablet_breakpoint":"1150","transition_speed":"0.5","sub_menu_speed":"0.2","show_menu_on_page_load":"off","menu_disable_scrolling":"off","menu_overlay":"off","menu_overlay_colour":"rgba(0,0,0,0.7)","desktop_menu_width":"","desktop_menu_width_unit":"%","desktop_menu_positioning":"absolute","desktop_menu_side":"left","desktop_menu_to_hide":"","use_current_theme_location":"off","mega_menu":{"225":"off","227":"off","229":"off","228":"off","226":"off"},"desktop_submenu_open_animation":"none","desktop_submenu_open_animation_speed":"100ms","desktop_submenu_open_on_click":"off","desktop_menu_hide_and_show":"off","menu_name":"Mobile","menu_to_use":"2","different_menu_for_mobile":"off","menu_to_use_in_mobile":"main-menu","use_mobile_menu":"on","use_tablet_menu":"on","use_desktop_menu":"off","menu_display_on":"all-pages","menu_to_hide":".seocrawler-mobile-menu","submenu_descriptions_on":"off","custom_walker":"","menu_background_colour":"#ffffff","menu_depth":"5","smooth_scroll_on":"off","smooth_scroll_speed":"500","menu_font_icons":{"id":["225"],"icon":[""]},"menu_links_height":"50","menu_links_height_unit":"px","menu_links_line_height":"40","menu_links_line_height_unit":"px","menu_depth_0":"","menu_depth_0_unit":"%","menu_font_size":"16","menu_font_size_unit":"px","menu_font":"visby bold","menu_font_weight":"600","menu_text_alignment":"left","menu_text_letter_spacing":"","menu_word_wrap":"off","menu_link_colour":"#2d4b83","menu_link_hover_colour":"#f15b3d","menu_current_link_colour":"#f15b3d","menu_current_link_hover_colour":"#7f7f7f","menu_item_background_colour":"","menu_item_background_hover_colour":"","menu_current_item_background_colour":"","menu_current_item_background_hover_colour":"","menu_border_width":"","menu_border_width_unit":"px","menu_item_border_colour":"#212121","menu_item_border_colour_hover":"#212121","menu_current_item_border_colour":"#212121","menu_current_item_border_hover_colour":"#3f3f3f","submenu_links_height":"40","submenu_links_height_unit":"px","submenu_links_line_height":"40","submenu_links_line_height_unit":"px","menu_depth_side":"left","menu_depth_1":"5","menu_depth_1_unit":"%","menu_depth_2":"","menu_depth_2_unit":"%","menu_depth_3":"","menu_depth_3_unit":"%","menu_depth_4":"25","menu_depth_4_unit":"%","submenu_item_background_colour":"","submenu_item_background_hover_colour":"","submenu_current_item_background_colour":"","submenu_current_item_background_hover_colour":"","submenu_border_width":"","submenu_border_width_unit":"px","submenu_item_border_colour":"","submenu_item_border_colour_hover":"","submenu_current_item_border_colour":"","submenu_current_item_border_hover_colour":"","submenu_font_size":"14","submenu_font_size_unit":"px","submenu_font":"visby bold","submenu_font_weight":"400","submenu_text_letter_spacing":"","submenu_text_alignment":"left","submenu_link_colour":"#2d4b83","submenu_link_hover_colour":"#f15b3d","submenu_current_link_colour":"#f15b3d","submenu_current_link_hover_colour":"#7f7f7f","inactive_arrow_shape":"\u25bc","active_arrow_shape":"\u25b2","inactive_arrow_font_icon":"<span class=\"rmp-font-icon dashicons dashicons-arrow-down \"><\/span>","active_arrow_font_icon":"<span class=\"rmp-font-icon dashicons dashicons-arrow-up \"><\/span>","inactive_arrow_image":"","active_arrow_image":"","submenu_arrow_width":"80","submenu_arrow_width_unit":"px","submenu_arrow_height":"80","submenu_arrow_height_unit":"px","arrow_position":"right","menu_sub_arrow_shape_colour":"#2d4b83","menu_sub_arrow_shape_hover_colour":"#f15b3d","menu_sub_arrow_shape_colour_active":"#f15b3d","menu_sub_arrow_shape_hover_colour_active":"#2d4b83","menu_sub_arrow_border_width":"","menu_sub_arrow_border_width_unit":"px","menu_sub_arrow_border_colour":"","menu_sub_arrow_border_hover_colour":"","menu_sub_arrow_border_colour_active":"","menu_sub_arrow_border_hover_colour_active":"#3f3f3f","menu_sub_arrow_background_colour":"","menu_sub_arrow_background_hover_colour":"","menu_sub_arrow_background_colour_active":"","menu_sub_arrow_background_hover_colour_active":"","fade_submenus":"off","fade_submenus_side":"left","fade_submenus_delay":"100","fade_submenus_speed":"500","use_slide_effect":"off","slide_effect_back_to_text":"Back","accordion_animation":"off","auto_expand_all_submenus":"off","auto_expand_current_submenus":"off","menu_item_click_to_trigger_submenu":"off","button_width":"55","button_width_unit":"px","button_height":"55","button_height_unit":"px","button_background_colour":"#000","button_background_colour_hover":"#000","button_background_colour_active":"#000","toggle_button_border_radius":"5","button_transparent_background":"on","button_left_or_right":"right","button_position_type":"fixed","button_distance_from_side":"5","button_distance_from_side_unit":"%","button_top":"15","button_top_unit":"px","button_push_with_animation":"off","button_click_animation":"boring","button_line_margin":"5","button_line_margin_unit":"px","button_line_width":"25","button_line_width_unit":"px","button_line_height":"3","button_line_height_unit":"px","button_line_colour":"#2d4b83","button_line_colour_hover":"#f15b3d","button_line_colour_active":"#f15b3d","button_font_icon":"","button_font_icon_when_clicked":"","button_image":"","button_image_when_clicked":"","button_title":"Open","button_title_open":"Close","button_title_position":"left","menu_container_columns":"","button_font":"","button_font_size":"1","button_font_size_unit":"px","button_title_line_height":"1","button_title_line_height_unit":"px","button_text_colour":"#fff","button_trigger_type_click":"on","button_trigger_type_hover":"off","button_click_trigger":"#responsive-menu-pro-button","items_order":{"title":"on","additional content":"on","menu":"on","search":""},"menu_title":"Acc\u00e9l\u00e9rateur de Performances Digitales pour les PME","menu_title_link":"\/","menu_title_link_location":"_self","menu_title_image":"https:\/\/www.optimize360.fr\/wp-content\/uploads\/2022\/06\/optimize360-logo_2022.png","menu_title_font_icon":"","menu_title_section_padding":{"top":"10%","right":"0%","bottom":"0%","left":"0%"},"menu_title_background_colour":"#ffffff","menu_title_background_hover_colour":"","menu_title_font_size":"18","menu_title_font_size_unit":"px","menu_title_alignment":"center","menu_title_font_weight":"400","menu_title_font_family":"","menu_title_colour":"#2d4b83","menu_title_hover_colour":"#2d4b83","menu_title_image_width":"60","menu_title_image_width_unit":"%","menu_title_image_height":"60","menu_title_image_height_unit":"px","menu_additional_content":"<p><a href=\"\/contact\/\"><i class=\"fa fa-envelope-open\" style=\"margin-right:3px; color:#f15b3d;\"\"><\/i><strong style=\"color:#2d4b83;\">Contact<\/strong><\/a><a href=\"\/rendez-vous\/\"><i class=\"fa fa-calendar\" style=\"margin-right:3px; margin-left:10px; color:#f15b3d;\"\"><\/I><strong style=\"color:#2d4b83;\">Rendez-vous<\/strong><\/a><\/p>\r\n<p align=\"center\" class=\"social-footer\">[gdlr_core_icon icon=\"fa fa-linkedin\" size=\"20px\" color=\"#f15b3d\" margin-right=\"20px\" link=\"https:\/\/fr.linkedin.com\/company\/optimize-360\/\" target=\"blank\" ][gdlr_core_icon icon=\"fa fa-facebook\" size=\"20px\" color=\"#f15b3d\" margin-right=\"20px\" link=\"https:\/\/www.facebook.com\/Optimize360.fr\/\" target=\"blank\" ][gdlr_core_icon icon=\"fa fa-instagram\" size=\"20px\" color=\"#f15b3d\" margin-right=\"20px\" link=\"https:\/\/www.instagram.com\/optimize360\/\" target=\"blank\" ][gdlr_core_icon icon=\"fa fa-youtube\" size=\"20px\" color=\"#f15b3d\" margin-right=\"20px\" link=\"https:\/\/www.youtube.com\/channel\/UCx0vOA4pU2vCBvQn7bDUAsA\/\" target=\"blank\" ][gdlr_core_icon icon=\"fa fa-twitter\" size=\"20px\" color=\"#f15b3d\" margin-right=\"20px\" link=\"https:\/\/twitter.com\/optimize360_\/\" target=\"blank\"]<\/p>","menu_additional_section_padding":{"top":"5%","right":"0%","bottom":"5%","left":"0%"},"menu_additional_content_font_size":"14","menu_additional_content_font_size_unit":"px","menu_additional_content_alignment":"center","menu_additional_content_colour":"#2d4b83","menu_search_box_text":"Search","menu_search_box_code":"","menu_search_section_padding":{"top":"5%","right":"10%","bottom":"5%","left":"10%"},"menu_search_box_height":"45","menu_search_box_height_unit":"px","menu_search_box_border_radius":"","menu_search_box_text_colour":"#ffffff","menu_search_box_background_colour":"rgba(255,255,255,0.26)","menu_search_box_placeholder_colour":"#ffffff","menu_search_box_border_colour":"rgba(255,255,255,0.28)","menu_section_padding":{"top":"5%","right":"0%","bottom":"1%","left":"5%"},"menu_width":"100","menu_width_unit":"%","menu_maximum_width":"365","menu_maximum_width_unit":"px","menu_minimum_width":"280","menu_minimum_width_unit":"px","menu_auto_height":"off","menu_container_padding":{"top":"0px","right":"0px","bottom":"0px","left":"0px"},"menu_container_background_colour":"#ffffff","menu_background_image":"","animation_type":"slide","menu_appear_from":"left","animation_speed":"0.5","page_wrapper":"","menu_close_on_body_click":"on","menu_close_on_scroll":"off","menu_close_on_link_click":"off","enable_touch_gestures":"off","hamburger_position_selector":"","menu_id":11684,"active_toggle_contents":"<span class=\"rmp-font-icon dashicons dashicons-arrow-up \"><\/span>","inactive_toggle_contents":"<span class=\"rmp-font-icon dashicons dashicons-arrow-down \"><\/span>"}]};</script> <script id="seocrawler-script-core-js-extra">var seocrawler_script_core={"home_url":"https:\/\/www.optimize360.fr\/en\/"};</script> <script id="megamenu-js-extra">var megamenu={"timeout":"300","interval":"100"};</script> <script id="cmplz-cookiebanner-js-extra">var complianz={"prefix":"cmplz_","user_banner_id":"1","set_cookies":[],"block_ajax_content":"","banner_version":"24","version":"7.1.1#1719352069","store_consent":"1","do_not_track_enabled":"","consenttype":"optin","region":"eu","geoip":"1","dismiss_timeout":"","disable_cookiebanner":"","soft_cookiewall":"","dismiss_on_scroll":"","cookie_expiry":"365","url":"https:\/\/www.optimize360.fr\/en\/wp-json\/complianz\/v1\/","locale":"lang=en&locale=en_GB","set_cookies_on_root":"","cookie_domain":"","current_policy_id":"3","cookie_path":"\/","categories":{"statistics":"statistics","marketing":"marketing"},"tcf_active":"1","placeholdertext":"<div class=\"cmplz-blocked-content-notice-body\">Click 'I agree' to enable {service}\u00a0<div class=\"cmplz-links\"><a href=\"#\" class=\"cmplz-link cookie-statement\">{title}<\/a><\/div><\/div><button class=\"cmplz-accept-service\">I agree<\/button>","css_file":"https:\/\/www.optimize360.fr\/wp-content\/uploads\/complianz\/css\/banner-{banner_id}-{type}.css?v=241719352069","page_links":{"eu":{"cookie-statement":{"title":"Politique de cookies ","url":"https:\/\/www.optimize360.fr\/en\/cookies-policy-eu\/"},"privacy-statement":{"title":"D\u00e9claration de confidentialit\u00e9 ","url":"https:\/\/www.optimize360.fr\/en\/eu-privacy-statement\/"}}},"tm_categories":"1","forceEnableStats":"","preview":"","clean_cookies":"1","aria_label":"Click button to enable {service}","tcf_regions":["us","ca","eu","uk","au","za","br"]};</script> <script id="wpforms-user-journey-js-extra">var wpforms_user_journey={"is_ssl":"1","page_id":"34437"};</script> <script src='//www.optimize360.fr/wp-content/cache/wpfc-minified/2kcvdgo/6h8di.js'></script> <!--[if lt IE 9]><script src="//www.optimize360.fr/wp-content/cache/wpfc-minified/6yl8ngmp/6h8dj.js" id="seocrawler-html5js-js"></script><![endif]--> <script>document.createElement("picture");if(!window.HTMLPictureElement&&document.addEventListener){window.addEventListener("DOMContentLoaded", function(){var s=document.createElement("script");s.src="https://www.optimize360.fr/wp-content/plugins/webp-express/js/picturefill.min.js";document.body.appendChild(s);});}</script> <script async defer src="https://tools.luckyorange.com/core/lo.js?site-id=fe3910b8"></script> <script src='//www.optimize360.fr/wp-content/cache/wpfc-minified/osn6tp8/6h8di.js'></script> <script src="https://www.optimize360.fr/wp-content/plugins/responsive-menu/v4.0.0/assets/js/rmp-menu.min.js?ver=4.3.5" id="rmp_menu_scripts-js"></script> <script src='//www.optimize360.fr/wp-content/cache/wpfc-minified/kcuxeror/6h8dh.js'></script> <script defer src="//www.optimize360.fr/wp-content/cache/wpfc-minified/dutxb7ec/6h8dh.js" id="cmplz-cookiebanner-js"></script> <script id="cmplz-cookiebanner-js-after">let cmplzBlockedContent=document.querySelector('.cmplz-blocked-content-notice'); if(cmplzBlockedContent){ cmplzBlockedContent.addEventListener('click', function(event){ event.stopPropagation(); }); }</script> <script defer src="//www.optimize360.fr/wp-content/cache/wpfc-minified/7j9kh0w5/6h8dh.js" id="wpforms-user-journey-js"></script> <script>document.addEventListener('DOMContentLoaded',function(){function wpfcgl(){var wgh=document.querySelector('noscript#wpfc-google-fonts').innerText, wgha=wgh.match(/<link[^\>]+>/gi);for(i=0;i<wgha.length;i++){var wrpr=document.createElement('div');wrpr.innerHTML=wgha[i];document.body.appendChild(wrpr.firstChild);}}wpfcgl();});</script> <script>window.document.addEventListener("DOMContentLoaded", function(){ var elementsArray=document.querySelectorAll('[id^="wpforms-form"]'); elementsArray.forEach(function(elem){ elem.addEventListener("submit", function(e){ window.dataLayer=window.dataLayer||[]; window.dataLayer.push({ event: "wpFormSubmit", wpFormElement: event.target }); }); }); });</script> </body> </html><!-- WP Fastest Cache file was created in 5.3511440753937 seconds, on 25-06-24 23:47:54 -->