Understanding the Google SEO Guidelines

Through our SEO Agency Optimize 360

Graph Search Optimization


Search Engine Optimization (SEO) is a key factor in the visibility and success of a website. website.

To help webmasters optimise their site, Google offers guidelines, i.e. advice and directives for improving their positioning in search engine results.

In this article, we'll take a 10-point look at Google's main SEO guidelines.

Google guidelines

1. Create quality content

The number one priority when it comes to SEO is to offer quality content that is relevant to your visitors.. The content must be unique, informative and meet your customers' needs and expectations. audience. Don't copy existing content from other sites, as this can damage your ranking and reputation.

2. Use HTML tags appropriately

The tags HTML tags help structure your content and help search engines understand the importance and context of each element. Use tags </code> tags to describe the subject of your pages, the <code></code> to briefly introduce their content, as well as the <a href="https://www.optimize360.fr/en/definition/hn-tags/">Hn beacons</a> (<code><h1></code>, <code><h2></code>, <code><h3></code> ...) to organise your titles and subtitles according to their importance.</p> <h2>3. Optimise URLs</h2> <p>The <a href="https://www.optimize360.fr/en/definition/url/">URL</a> of your pages should be simple and easy to understand, both for your visitors and for the search engines. Avoid long, complex URLs, and prefer relevant keywords separated by hyphens rather than numbers or special characters.</p> <h2>4. Clear, intuitive navigation</h2> <p>A well-organised site is easier to explore and reference. Visitors should be able to access the information they are looking for quickly and easily. Structure your site into logical categories, use a navigation menu, etc. <a href="https://www.optimize360.fr/en/blog/referencing/seo-referencement-google/how-to-make-your-site-visible/">visible</a> and efficient, and put in place a <a href="https://www.optimize360.fr/en/definition/fil-dariane/">breadcrumb trail</a> to guide users through the site.</p> <h2>5. Ensure mobile compatibility</h2> <p>Today, the majority of Internet users use their smartphone to surf the web. <strong>It is therefore crucial that your site is responsive, i.e. adapted to screens of all sizes.</strong>. Google favours sites that are optimised for mobile devices in its search results. Test your site's compatibility with Google's mobile optimisation test tool.</p> <h2>6. Improve the loading speed of your pages</h2> <p>The speed of a site is essential to improve the user experience.<a href="https://www.optimize360.fr/en/definition/ux/">user experience</a> and promote good referencing. Search engines penalise slow sites and take page load times into account in their rankings. You can use tools such as <a href="https://www.optimize360.fr/en/definition/pagespeed-insights/">PageSpeed Insights</a> to analyse and optimise your site's performance.</p> <h2>7. Use alt attributes to describe your images</h2> <p>Search engines cannot "see" the visual content of your site, so it is important to use the <code><img></code> with the attribute <code>alt</code> to describe your images with relevant alternative text. This helps search engines to understand the content of your images and index them correctly.</p> <h2>8. Manage inbound and outbound links</h2> <p>Links are important for SEO, because they tell search engines which sites are popular and trustworthy. However, you must ensure that these links are relevant and of high quality. Avoid artificial link exchanges or pages designed solely to create outbound links. As for inbound links, look for <a href="https://www.optimize360.fr/en/360-seo-agency/off-site/">backlinks</a> from reputable sites related to your theme.</p> <h2>9. Provide an XML and HTML sitemap</h2> <p>A sitemap makes it easier for search engines to access all your pages. You need to create a <a href="https://www.optimize360.fr/en/definition/sitemap/">sitemap</a>.xml file, which lists all the URLs on your site, and submit it to Google <a href="https://www.optimize360.fr/en/definition/google-search-console/">Search Console</a>. Don't forget to include an HTML sitemap that can be accessed from your navigation menu to help your visitors find their way around easily.</p> <h2>10. Make the most of structured data</h2> <p><strong>The <a href="https://www.optimize360.fr/en/definition/structured-data-2/">structured data</a> enhance search results and give your site greater visibility</strong>. They allow search engines to better understand the content of your pages and to display additional information such as notes, images or events directly in the search results. Use language such as <a href="https://www.optimize360.fr/en/definition/json-ld/">JSON-LD</a> or Microdata to integrate this information into your HTML code.</p> <p>By applying these 10 tips from Google's SEO guidelines, you can optimise your website's visibility on search engines and improve the user experience.</p> <p>Don't hesitate to find out more and to follow the development of these guidelines, which are constantly evolving to adapt to the various updates to search engine algorithms.</p></div></div><div class="gdlr-core-page-builder-body clearfix"><div class="gdlr-core-pbf-section"><div class="gdlr-core-pbf-section-container gdlr-core-container clearfix"><div class="gdlr-core-pbf-column gdlr-core-column-60 gdlr-core-column-first" id="gdlr-core-column-1" style="z-index: 9999999 ;"><div class="gdlr-core-pbf-column-content-margin gdlr-core-js gdlr-core-move-up-with-shadow" style="box-shadow: 2px 2px 12px rgba(0, 0, 0,0.2) ; -moz-box-shadow: 2px 2px 12px rgba(0, 0, 0,0.2) ; 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