Google Gemini: a revolution for the world of SEO and artificial intelligence

Through our SEO Agency Optimize 360

Google Gemini may not ring a bell, but it's a revolution in the world of online search.

This new algorithm developed by Google could well change forever the way we search for information and access knowledge on the internet.

Let's find out everything you need to know about this fascinating technological advance.

Google Gemini

History and origin of Google Gemini

In recent years, Google has made a number of technological advances, particularly in artificial intelligence (IA) thanks to the work carried out by its subsidiary Google DeepMind.

The latter is widely known as the source ofAlphaGothe AI programme that managed to beat a human world champion at the game of Go, a feat previously considered impossible for a machine.

With this in mind, Google, in partnership with DeepMind, has decided to embark on the development of a new search algorithm that is even more powerful than those previously used.

Google engineers then developed Google Gemini, based on GPT (Generative Pre-trained Transformer) technology, already used for many AI-related applications, such as text generation and machine translation.

Why a new algorithm? The objectives of Google Gemini

The idea behind the creation of Google Gemini is to improve the quality and relevance of search results, based on the strengths offered by artificial intelligence. Google wants to :

  • Making searches more intuitive and precise
  • Better understanding of context and complex requests
  • Offer a user experience enhanced and personalised
  • Stepping up the fight against undesirable and fraudulent content (spam, fake news, etc.)

By implementing an algorithm capable of processing information even more efficiently, quickly and relevantly, Google hopes to meet the growing expectations of users and also prepare its search engine for the challenges of the future, particularly in view of the explosion of data available online.

How does Google Gemini work? The role of artificial intelligence

Google Gemini's main attraction lies in its ability to use artificial intelligence to analyse and interpret user queries. There are several key elements at play here:

  1. The algorithm uses the Deep LearningThis enables it to learn for itself from the data it processes and to adapt constantly to refine its analyses.
  2. It uses the concept of artificial neural networkswhich mimic the way the human brain works by processing information at several levels simultaneously, to quickly find the best response to a query.
  3. Google Gemini also incorporatesNLP (Natural Language Processing) enabling it to understand the nuances of human language and therefore better understand complex or ambiguous requests.

So, thanks to AI, Google Gemini is able not only to provide search results that are highly relevant to what we type in the search bar, but also to suggest more precise variants or rewordings tailored to our expectations.

In fact, it becomes possible to find answers to complex questions without having to go through several successive searches: the algorithm 'thinks' for us, as it were, and adjusts its suggestions accordingly.

The implications for search engine optimisation and the world of SEO

The development of Google Gemini raises a number of questions and issues for professionals in the SEO who are looking to optimise their presence on the search engine. There are several aspects to this:

  • Adapting to new developments in the algorithm As with every Google algorithm update, it is to be expected that certain ranking criteria will be modified or even replaced. SEO strategies.

  • Focus on content quality With an algorithm capable of understanding the context and subtleties of language, the relevance and expertise offered by content become even more crucial for good referencing. Techniques known as black hat SEO" (misleading or artificial practices) will therefore be penalised even more.

The importance of the user experience

    •  Now more than ever, it's important to offer a site that is ergonomic and intuitive, and that meets the expectations of web users. Google has announced that the Gemini algorithm will increasingly take into account criteria such as loading time, mobile navigation and security (HTTPS).

Key points to remember about Google Gemini :

To sum up, here are a few key points to bear in mind about this new Google feature:

  • A new algorithm based on artificial intelligencethe result of work carried out by Google DeepMind using GPT technology.
  • More precise research thanks to a better understanding of natural language and adaptive data processing.
  • An impact on referencing naturalWith SEO professionals having to adapt to the changes brought about by the Gemini algorithm, while respecting the criteria of quality, expertise and user experience put forward by Google.
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