Definition of dofollow and nofollow attributes in SEO

Through our SEO Agency Optimize 360

To find out more, click here: Netlinking Agency


In this article, we take an in-depth look at the attributes of dofollow and nofollowtwo key concepts in the world of referencing natural (or SEO), and their impact on the ranking of your web pages in search engines.

Learning to master these attributes will help you to improve the quality of your links and gain greater visibility with your visitors.

 

Attributes dofollow nofollow

What are dofollow and nofollow attributes?

The dofollow and nofollow attributes are HTML which are added to hypertext links (<a href="/en/1/">) to tell search engines how to treat these links.

When a search engine like Google follows a dofollow link, it considers this link to be "important" and takes into account the content of the associated page to determine its relevance and authority in its algorithm classification.

On the other hand, a nofollow link tells the search engine not to take this link into account when evaluating the page.

Dofollow links

A dofollow link is a link with the attribute rel="dofollow". It tells search engines to follow this link and index the page to which it leads. Dofollow links transfer the popularityThis is the reputation and authority of one site to another. They therefore play an active role in the ranking of pages in search results.

Nofollow links

A nofollow link is characterised by the attribute rel="nofollow". It tells search engines not to follow this link, i.e. not to index the page to which it leads and not to take this link into account when assessing the popularity and authority of the linked site.

As a result, these links do not affect the positioning of pages in search results.

Using dofollow and nofollow attributes effectively

To set up a referencing strategy In order to achieve effective natural link building, it is essential to know when and how to use the dofollow and nofollow attributes on your links. Here are a few recommendations to help you.

1. Use dofollow links with discretion

Dofollow links are generally used when :

    • You mention quality content belonging to someone else website or blog. This will help the author to get more visits and improve his own SEO.

    • You quote a reliable source or study that has inspired your content. This adds credibility to what you say.

    • Your article will include internal links to other pages on your site to improve navigation and ease of use.user experience.

Avoid using too many dofollow links to external sites, as you risk :

    • Transfer some of your site's popularity and authority to other sites, thereby reducing your own natural referencing.
    • Face penalties from search engines if the link is considered irrelevant or potentially harmful (for example, if it points to a site with low-quality content).

2. Use nofollow links when necessary

It can be useful to use nofollow links in the following cases:

    • When you insert advertising links, promotional offers or affiliate links on your site. This will ensure that search engines do not penalise these commercial practices.

    • If you allow comments on your articles and you don't have the possibility of regularly moderating this content, some users could add inappropriate or poor quality links that will have a negative impact on your referencing.

    • When the links lead to sections of your site that you do not wish to index, for example a login page or a private page.

Dofollow and nofollow attributes in practice

To apply the dofollow and nofollow attributes to your links, simply modify the HTML code of the <a href="/en/1/"> by adding the desired tag. Here are some examples:

For a dofollow link :
<a href="https://www.example.com" rel="dofollow"&gt;Example site</a>

For a nofollow link :
<a href="https://www.example.com" rel="nofollow">Example of a site</a>

Note that search engines consider a link to be dofollow by default if it does not contain a specific attribute.

The future of dofollow and nofollow attributes

September 2019, Google has announced the introduction of two new attributes to describe links: rel="sponsored" and rel="ugc".

The first is for sponsored links and advertising, while the second aims to identify links generated by users as part of participative content (forums, comments, etc.).

These developments show the growing importance Google attaches to understanding and weighting links in its strategy for evaluating and ranking websites.

By mastering the concepts of dofollow and nofollow attributes and their implications for your natural referencing, you will be in a better position to control the impact of the links present on your site and improve the overall quality of your web pages, from the point of view of both Google and Internet users.

 
 
blank Digital Performance Accelerator for SMEs

ContactAppointments

en_GBEN