Understanding DeepCrawl in SEO

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In the world of Search Engine Optimisation (SEO), there are a number of tools that can help professionals optimise their websites to achieve better search engine rankings.

One of these tools is the DeepCrawlsite analysis software designed specifically for the needs of SEO experts.

In this article, we're going to explore the main features and benefits of DeepCrawl and its impact on your search engine optimisation.


How DeepCrawl works

DeepCrawl is a tool that enables you to carry out an in-depth analysis of your website following the same process as a indexing robot search engines such as Google. It will therefore scan all the internal and external links to identify any problems and opportunities for improvement. Here are a few key points that DeepCrawl addresses during its analysis:

  • Site architecture : The way your site is structured can have a significant impact on your SEO. DeepCrawl studies page hierarchies, sitemaps and broken links to ensure that content is easily accessible to search engines and users.
  • Technical metrics : This tool also provides important information about the technical performance of your site, such as the loading speed pages or the quality of the source code.
  • On-page optimisation : DeepCrawl enables us to analyse the content of your site and its optimisation for the targeted keywords, while making recommendations to improve the relevance of your pages in the eyes of the search engines.

Why use DeepCrawl?

There are several reasons why SEO professionals choose to use DeepCrawl to audit their websites:

  1. Save time: The tool makes it easy to quickly identify problems and opportunities for improvement, thanks to its detailed, easy-to-understand reports. This saves you valuable time, which you can devote to optimising your site rather than discovering it.
  2. Adopt a proactive approach: Instead of waiting for your search engine performance to drop, DeepCrawl allows you to be proactive by identifying the elements that could be damaging your SEO.
  3. Understand your competitors better: By using this tool to analyse your competitors' sites, you can gain a better understanding of their SEO strategy and adapt yours accordingly.

Example of the use of DeepCrawl

Let's say you own a online shop specialising in shoe sales. You've noticed a drop in traffic on your site and you suspect that this is due to problems with natural referencing. To find out for sure, you decide to use DeepCrawl to analyse your site.

Problems detected by the tool

After running the analysis with DeepCrawl, you receive a report detailing all the problems and opportunities for improvement. Here are a few examples of what this report might highlight:

    • Broken links : The robot has found several internal and external links which result in a 404 error "Page Not Found" links. These links must be corrected to avoid penalising your natural referencing.
    • Page load speed : The report indicates that some pages take too long to load and offers advice on how to reduce loading times (image optimisation, code minification, etc.).
    • Bad on-page optimisation practices: DeepCrawl identifies problems such as non-optimised title tags, excessive use of keywords and even meta tags empty "description" fields. These elements are essential for your site's SEO and must be corrected quickly.

Implementing the recommendations

Thanks to all this information provided by DeepCrawl, you are now in a position to correct the problems detected and further optimise your site for natural referencing. Once these improvements have been made, it is advisable to run another analysis with the tool to check that everything is in order and that your site is fully optimised for search engines.

In a nutshell

DeepCrawl is an essential tool for SEO professionals who want to analyse their website in depth and quickly identify problems and opportunities for improvement in terms of natural referencing.

Thanks to its wide range of functions and its ability to simulate the behaviour of indexing robotsThis tool allows SEO specialists to save precious time and significantly improve their search engine performance.

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