How to reference your website on Google?

  • Posted by : Fred Poulet
referencing your site Optimize 360
Contents
  1. How to reference your website on Google?
  2. 1) How to reference your site on Google? I don't know how to do it.
  3. 2) When to list a site on Google? Before creating the site? Once online ?
  4. 3) How to properly reference your website? What does it imply?
  5. 4) I want to reference my site. What is the importance of the domain name in referencing?
  6. 5) How to properly reference my site. The Titlte and MetaDescription tags
  7. 6) Pousser son site dans Google en produisant du contenu qualitatif.  
  8. 7) Is link exchange a good idea?

How to reference your website on Google?

 

Référencer son site internet sur Google est une vraie gageure surtout si vous n’en n’avez jamais fait avant.

Especially since you will be facing fierce competition depending on your field of activity.

Y compris pour du référencement local, même s’il est très intéressant pour être trouvé de façon géolocalisée, ça n’est pas toujours facile d’émerger.

Tant de questions se posent… Optimize 360, Agence spécialisée en référencement,  va tenter répondre à quelques-unes pour vous aiguiller

Tout d’abord référencer son site ne s’improvise pas. Il y a des méthodes de référencement bien précises pour répondre aux exigences des moteurs de recherche. (Google, Yahoo Search, Bing, Yandex, etc.)

Download our free guide "5 basic points to audit your website". 
 

1) How to reference your site on Google? I don't know how to do it.

 

Le référencement est une compétence singulière et un vrai métier. Le faire seul est tout à fait possible, mais il peut s’avérer long et chronophage, d’autant qu’il ne faudra pas seulement faire une action « One Shot »

Referencing a website is above all a question of logic:

  • Promote your Brand, Name, Services
  • And at the same time think about the possible requests of Internet users to find them.

The first thing to do is therefore, before working on the site, to think about its positioning in absolute terms and in relation to the competition.

Especially since the ecosystem has become a real jungle to be explored by search engines.

Millions of sites are regularly scrambled by indexing robots, including yours.

Aujourd’hui au regard de complexité technique des algorithmes des moteurs de recherche, le référencement s’est professionnalisé.

It is the safest and most sustainable way to generate traffic, but you have to be patient.

Of course, you want it to go fast, but you'll have to be patient for this groundwork.

In summary, the first step is to think about your brand positioning in parallel with how you want to be found = Strategic Positioning and Priority Keyword Determination Phase.

 

2) When to list a site on Google? Before creating the site? Once online ?

 

As we have seen above, it is always better to start before the site is even put online

Natural referencing is done in several stages.

Among the first steps

  • the choice of key words and key expressions
  • the construction of the presentation structure
  • the articulation of the navigation accordingly (UX - User Experience -)
  • In fact, if possible, make sure that each game is maximum 2 clicks away from the home page.
  • Choose your Title tags and Metadescriptions in a logical and coherent way in relation to the editorial of the page.
  • Choose texts of at least 350 to 400 words per page.
  • Compliance with titles (H1), subtitles (H2), sub-subtitles (H3) etc.

 

At this stage you may already have to call upon a Natural Referencing Agency if you do not master these data in your CMS.

If your site is already online, it will be important to validate (and if necessary modify) these elements.

Pour autant, il n’est pas trop tard pour travailler le référencement.

The further upstream you do it, the better. Your website will thus be SEO optimized from its creation and its online launch.

 

3) How to properly reference your website? What does it imply?

 Avant tout un peu de patience… Les résultats escomptés ne vont pas se traduire tout de suite dès sa mise en ligne.

Although if the above advice is followed, the effects are more likely to be quite rapid.

The results arrive progressively over time. It has to do with the way the motor indexing robots work.

On the other hand, the overall results will be fairly sustainable. And that's the advantage of natural referencing.

You will then have to work over time to maintain and improve your positions.

Why?

Parce que de nouveaux concurrents arrivent régulièrement face à vous. Vos concurrents existants peuvent aussi renforcer leur propre référencement.

To do this, you will also need to produce qualitative content on a regular basis.

Especially thanks to your integrated blog. By writing new articles including themselves strategic keywords.

If you want to go faster, then. You'll have to turn to other levers such as paid referencing with Google Adwords. But be aware that this can be expensive and in any case, it will not be sustainable.

 

4) I want to reference my site. What is the importance of the domain name in referencing?

It's not important, but it may be important. As long as the URL is short enough and contains strategic keywords, it can obviously help... but within the limit that your URL will be unique anyway.

A domain name will therefore contain one or two keywords, no more.

But your website will need a lot more. The overall impact will be limited.

 

5) How to properly reference my site. The Titlte and MetaDescription tags

The Title and Metadescription tags are capitalized, with the exception that they must be consistent with the body text of the page concerned, and if possible unique.

Evitez de reproduire des balises dupliquées d’une page à une autre de telle manière que Google et les autres moteurs en comprennent les nuances et différences.

Even if you have entered your META tags correctly, this work will be important but not necessarily sufficient.

Of the two, the Title tag is the most important one

In general, the Title tag must be less than or equal to 70 characters. The Metadecription must be 160 characters long.

Google affiche même parfois jusqu’à 320 caractères pour la Métadescription

 

6) Pousser son site dans Google en produisant du contenu qualitatif.  

Is that enough?

No, that's not enough either, but producing qualitative content is still essential.

Without quality content the site will be almost impossible to push to the top of the search results.

The editorial must be well written and with a real presentation structure.

It is aimed not only at the Internet user but also at search engines.

It contains competitive keywords and participates in the internal meshing of the site with hyperlinks to other coherent parts.

Thus, some pages will position themselves in an interesting way on many requests.

Indeed, the content takes over the semantic universe of your website.

Google associera donc cet univers sémantique aux recherches des internautes sur votre activité.

This sum of (blog) articles will thus contain a lot of expressions

It will allow you to position yourself on the long tail.

When the groundwork is done correctly, long tail can eventually account for up to 80% of the traffic.

If necessary, get help from an SEO agency and/or an SEO web editor.

 

7) Is link exchange a good idea?

 

Yes and no... But you have to do it on two conditions:

  • With sites with an interesting Trustflow (trustworthy)
  • With links included in a semantic context identical to your theme

Ideally make sure that these link exchanges are well done in both directions and avoid doing it in footers without text.

Le Netlinking et la capacité à être cité sur des sites et annuaires qualitatifs sera un élément prépondérant pour votre référencement.

On the other hand, it is a long and tedious job. It doesn't happen overnight.

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How to reference your website on Google?
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Comment référencer son site internet sur Google ?
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Comment référencer son site internet sur Google ? Référencer son site internet sur Google est une vraie gageure surtout si vous n’en n’avez jamais fait avant. D’autant que vous allez être confronté à une concurrence féroce selon votre domaine d’activité
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