How do I set up WooCommerce?

Optimize 360 SEO Agency

Step-by-step guide to setting up WooCommerce

by our Web Agency and our E-Commerce Agency Optimize 360

Set up WooCommerce

WooCommerce is one of the most popular and effective extensions for creating an online shop on WordPress. In this article, we'll explain how to set the following parameters WooCommerce in the best possible way.


set up WooCommerce

Install and activate the WooCommerce extension

First of all, you need to install the plugin WooCommerce in your WordPress admin panel. Here are the steps to follow:

  1. Log in to your WordPress dashboard;
  2. Go to the "Extensions" section and click on "Add new";
  3. In the search bar, type "WooCommerce" and press Enter;
  4. Click on "Install now", then on "Activate" once the installation is complete.

Now that the extension has been activated, it's time to configure it.

Launch the WooCommerce configuration wizard

Once installed and activated, a configuration wizard should appear automatically to help you set up WooCommerce quickly and easily. Follow these steps to use the wizard:

  1. Click on the blue "Start" button to begin.
  2. On the next screen, provide the information requested about your shop (address, country, currency, etc.). Then click on "Continue".
  3. You will then arrive at the page configuration stage. WooCommerce will automatically create the essential pages for your online shop (shopping basket, order validation and account). Click "Continue" to accept these default settings.
  4. The next step is shipping and tax. Configure the shipping and tax options according to your preferences, then click "Continue".
  5. The next step concerns payment methods. Select the ones you want to offer your customers, then click "Continue".

Once you've completed these steps, you'll have configured WooCommerce globally. You can then add products and further customise your online shop.

Add products to your WooCommerce shop

To add items to your shop, follow these steps:

  1. Go to the WordPress dashboard and click on "Products", then on "Add product";
  2. Enter the product name and detailed description;
  3. Define the price and any delivery charges;
  4. Add images and assign a category to the product;
  5. Click on "Publish" when you have finished.

You can add as many products as you need to create a complete and attractive online shop.

Customise the look and feel of your shop

WooCommerce is compatible with most WordPress themes, so you can choose the one that best suits your online shop.

Choosing a WooCommerce theme

To choose a theme suitable for WooCommerce :

    1. Go to "Appearance" and then "Themes";
    2. Click on "Add new" and search for themes compatible with WooCommerce;
    3. Install and activate your chosen theme.

You can then customise the appearance of your site by changing the colours, fonts, images and other visual elements.

Add other useful extensions for WooCommerce

There are many other free and paid extensions available to enhance the functionality of WooCommerce and make your online shop even more powerful. Here are some of the popular extensions you might consider adding:

  • SendCloud: An extension to simplify the management of deliveries and returns;
  • Google Ads for WooCommerce: For easy monitoring and management of ads Google Ads;
  • YITH WooCommerce Wishlist: Allows your customers to create a wishlist in your shop;
  • WooCommerce Customizer: Makes it easy to customise various aspects of WooCommerce without coding;
  • WooCommerce PDF Invoices & Packing Slips: Automatically generate PDF invoices and packing slips for each order;

To install these extensions, go to the WordPress dashboard, then to "Extensions" and "Add new". Find the extension you want, install it and activate it.

Adjust WooCommerce advanced settings

If you want to make specific or more complex settings, you can go directly to the WooComemrce options on your dashboard. Under "WooCommerce", click on "Settings" and explore the available tabs:

  1. General settings: Modify shop information;
  2. Ordering: Management of orders and the payment process;
  3. Products: Product management settings;
  4. Shipping: Configuration of shipping zones and methods;
  5. Taxes : Manage applicable taxes and rates;
  6. Emails: Personalisation of emails sent automatically to customers;
  7. Integrations: Options for connecting WooCommerce with other online services.

This article has outlined the key steps for successfully setting up WooCommerce on your WordPress site.

By following this guide, you should be ready to launch a high-performance online shop that is attractive to your customers.

Feel free to explore the many options and features offered by WooCommerce and its extensions to create the ideal online shop for your business.

About the author

Frédéric POULET is the founder of the SEO Agency Optimize 360 After 20 years in large groups, he founded Optimize 360 to put the know-how of large groups to work for SMEs. Now a recognised specialist in SEO and natural referencing in France and Europe
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