How do I set up a wix site?

Optimize 360 SEO Agency

Guide to setting up a Wix site efficiently

by our Web Agency and our E-Commerce Agency Optimize 360

Setting up a site wix

In this article, we'll explore the different steps and elements to consider when setting up your website Wix in the best possible way.

In particular, we'll be looking at how to configure the dashboard and pages, and how to display the results you want.

Setting up a wix site

Understanding the Wix dashboard

Le dashboard is the central element for managing and configuring your Wix site. It gives you access to the main functions and settings, such as page management, applications, design tools and the settings for referencing (SEO).

Configuring general parameters

To access the general settings for your site, go to the "Settings" menu on the left of the dashboard, then click on "General". Here you can :

  • Change name of your site
  • Choose a address URL customized
  • Managing favicons
  • Activate or deactivate the maintenance
  • Setting the multilingual options

Feel free to explore the sub-menus to discover all the options available and tailor your site to your specific needs.

Optimising SEO parameters

Good SEO is essential to ensure your site is visible on search engines. Wix offers advanced features to help you optimise your site:

  • Go to the "Settings" menu, then click on "SEO".
  • Strengthen your presence by following the personalised advice of SEO Wiz
  • Use thepage optimisation to improve the performance and quality of each page
  • Manage your sitemaps and work on their structure to make it easier for your site to be indexed by Google.

Managing and configuring your site's pages

To set up and customise the pages of your Wix site, you need to access the page manager located in the left-hand side menu of your dashboard. Here are a few key points to bear in mind:

Page organisation

Start by organising your site into a clear, logical structure:

    • Define an eye-catching and informative home page
    • Add the different sections (about us, services, products), blogetc.) according to your needs
    • Create a comprehensive, easy-to-use navigation menu to guide your visitors

To add or modify pages, use the available options (duplicate, hide, delete or change order) by hovering the mouse over each page title in the page manager.

Configuring page SEO parameters

For each of your pages, it is important to optimise the title and description tags in order to boost your search engine optimisation:

    • Choose short, relevant titles for each of your pages
    • Include a succinct, eye-catching description, listing the main keywords related to the content of the page
    • Don't forget to also work on the H1, H2 and H3 tags in your content

Customised design and functions

Think about customising the appearance and interactive elements of your pages to make them unique and tailored to your business. audience :

    • Experiment with the different page layout and style options available
    • Add widgets or applications to enhance theuser experience (image gallery, contact form, call-to-action button, etc.).
    • Don't hesitate to explore the different possibilities offered by the Wix editor and its advanced customisation tools.

Striking a balance between performance and visibility

Finally, it is crucial to strike a balance between visual quality and the speed at which your site loads:

Image optimisation

Images play an essential role in the appearance and user-friendliness of a website, but they can also have an impact on the loading speed. For optimum performance :

    • Choose suitable image formats (JPEG for photos and PNG for images with transparency)
    • Compress images without sacrificing too much quality
    • Do not use images that are too large or unnecessary.

Managing external resources

Applications and widgets add interesting functionalities to your site, but can sometimes slow down its performance:

    • Regularly check the loading time of your pages
    • Identify and remove superfluous elements that are weighing down your site
    • Always look for lighter alternatives that offer the same functionality.

Now that you know the main steps for setting up your Wix site efficiently, all you have to do is apply these tips to create the ideal site for your professional or personal needs.

About the author

Frédéric POULET is the founder of the SEO Agency Optimize 360 After 20 years in large groups, he founded Optimize 360 to put the know-how of large groups to work for SMEs. Now a recognised specialist in SEO and natural referencing in France and Europe
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