How do I set up a Squarespace site?

Optimize 360 SEO Agency

Practical guide to setting up your Squarespace site

by our Web Agency Optimize 360

Setting up a site Squarespace

When you create a website with Squarespacethe platform offers you a user experience simplified thanks to its many functions.

In this article, we're going to dive into the different aspects of configuring a Squarespace site to help you take full advantage of the possibilities offered by this platform.

setting up a Squarespace site

Choosing the right template

First of all, it is essential to choose the right template for your Squarespace site. There are several criteria to take into account when selecting a template:

  • Type of site : each model is designed to suit a specific type of site (portfolio, online shop, blogetc.). Clearly identify the main objective of your site so that you can refine your choice.
  • Design : Choose a model that suits your tastes and the style you want to give your site.
  • Features : check that the template you have chosen supports all the functions you need (for example, an image gallery or a contact form).

Fortunately, Squarespace offers templates to suit almost every type of site, making it much easier to make your site unique and in line with your expectations.

Customise the design and layout

Once you've chosen your template, it's essential to personalise the design and layout so that your site reflects your image. Here are a few key elements:

Global styles

Global styles define the basic appearance of your site, including the typographyand certain element layouts. In the Squarespace editor, go to the "Design" section and click on "Site styles" to adjust these settings.

Tip Be consistent in your stylistic choices so as not to compromise the user experience of your site.

Modifying sections and blocks

You can modify each section of your page by adding, editing or deleting content blocks such as text, images or buttons. This is where you add the content that will bring your site to life.

To do this, simply move your mouse over the area of the section you want, and a "+" button will appear, allowing you to add new blocks to the section.

Manage your pages

Add, edit and organise your pages

To manage the pages on your Squarespace site, use the "Pages" menu in the editor. From here you can :

    • Add a new page
    • Modify the content and layout of existing pages
    • Move pages to reorganise the order in which they appear in your site navigation
    • Delete pages you no longer use

Managing the navigation menu

The navigation menu is one of the key elements in facilitating access to your site's content. Squarespace offers a simplified interface for creating and modifying this menu:

    1. Click on "Pages" in the Squarespace editor
    2. Drag and drop your pages to reorganise them as you wish, creating a logical navigation order.
    3. Add sub-menus by nesting your pages one under the other.

Setting up the domain name

A domain name adds a professional touch to your website. Whether it's a new domain name or a transfer from another provider, Squarespace makes it easy to manage:

  • In the Squarespace editor, go to "Settings".
  • Choose "Domains
  • Here you have the choice of connecting an existing domain or buying a new domain directly via Squarespace.

Configuring search engine optimisation (SEO)

To ensure optimum visibility of your Squarespace site on search engines, it is essential to set up the referencing natural or SEO :

Optimising your content

Encourage your visitors to stay on your site by writing quality content that is relevant to your target audience. Also use keywords that reflect the theme of your site in your texts, titles and tags.


Fill in the metadata for each page:

    • SEO title : An important attribute for referencing the page, it must contain the page's main keywords while being concise (around 70 characters maximum).
    • SEO description : A short description of what the page is about. This is displayed in search results and may encourage visitors to click on your link (maximum 160 characters).

To add metadata to a page, go to "Pages", click on the gear icon next to the page title, then enter the information in the "SEO Title" and "SEO Description" fields.

Alt tags for images

Add descriptions to the images on your site by entering the "Alt" tag for each one. Search engines use these tags to index images, and they also improve the accessibility of your site for visually impaired users.

By following these practical tips, you'll be able to set up your Squarespace site efficiently and offer your visitors a quality user experience.

About the author

Frédéric POULET is the founder of the SEO Agency Optimize 360 After 20 years in large groups, he founded Optimize 360 to put the know-how of large groups to work for SMEs. Now a recognised specialist in SEO and natural referencing in France and Europe
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