How do I choose the right web hosting?

Optimize 360 SEO Agency

Guide to choosing the best web hosting for your project

by our Web Agency and our SEO Agency Optimize 360

Choose your accommodation


Creating a website is all very well, but knowing how to where and how to house it is essential.

The smooth running of your site depends heavily on these factors. If you choose the wrong web host, your site may slow down or not be accessible at all.

Here are a few criteria to bear in mind when choosing your web host:

Choosing your accommodation

Analysis of offline needs to choose your hosting

  • Define your objectives clearly : First you need to understand the purpose of your site and the services you want to offer.
  • Estimate the size of your audience The number of visitors expected to visit your site has a direct impact on the resources it will need.
  • Make a list of the features you want Some technologies require specific settings or compatibility with host servers (for example, WordPress).
  • Evaluate your budget : The investment required will also be an important criterion in your choice.

Refine your selection of accommodation providers

Now that you have a better idea of what you need, it's time to evaluate the offers available according to a number of criteria:

Storage space and bandwidth

Storage capacity and bandwidth are important factors in choosing a hosting solution. The more pages, images or content you have to put online, the more space you'll need to store them. Similarly, a large audience consumes more bandwidth.

    • Storage capacity Hosting: Hosting packages generally range from a few megabytes to several hundred gigabytes. Remember to allow enough space for your site to grow!
    • Bandwidth limit Some web hosts offer unlimited packages, while others impose monthly limits. If you're expecting a lot of traffic, opt for a package with a large or unlimited limit.

Disc technology

Storage technologies have evolved in recent years, offering different solutions depending on their performance:

SSD vs HDD SSDs (Solid State Drives) offer shorter access times than traditional hard disks (HDDs). They are therefore more effective in boosting the display speed of your site, but also more expensive.

Type of server

Depending on your specific needs, different types of accommodation can be considered:

    • Shared hosting Several sites are hosted on the same server, which provides a shared resource space. This option is less expensive but can lead to performance problems if one of the other sites consumes too many resources.

    • Dedicated hosting Hosting: The machine (the server) on which your site is hosted either belongs to you or is rented exclusively for your needs. This type of hosting offers better performance, greater flexibility and a higher level of security, but it also requires a greater investment.

    • VPS (Virtual Private Server) hosting An intermediate solution between shared and dedicated hosting. The server is divided into several virtual partitions that behave like independent machines. This configuration provides a better distribution of resources at an affordable cost.

    • Cloud hosting Hosting: Your site's data and applications are distributed across several remote servers. This type of hosting offers high storage and processing capacity, as well as excellent resilience in the event of hardware failure or network congestion. On the other hand, it requires an internet connection that is always available and reliable to access the data.

Services and options

Most hosting providers include standard services such as :

    • E-mails : Ability to create e-mail addresses linked to your domain.
    • Databases Depending on your site's requirements, check compatibility with database management systems (MySQL, PostgreSQL, etc.).
    • Access FTP secure : Allows you to transfer your files to the hosting server in complete security.
    • Automatic back-ups Regular back-ups to avoid losing your work in the event of a technical problem or mishandling.
    • SSL Certificates Protects the exchange of information between visitors and your site (particularly during bank transactions) and improves your search engine ranking.

In addition to these basic services, some hosters also offer paid or free options, depending on the package chosen:

    • Support for specific technologies PHP, Python, Ruby on Rails, etc.
    • Partnerships and integration : WordPress, Joomla, PrestashopGoogle Apps, etc.

Quality and speed of support

Good support is a valuable asset when choosing a web host. Technical problems are unpredictable and can occur at any time. Responsive and efficient customer support will enable you to resolve ongoing problems quickly and avoid major disruption to your site:

    • Support availability Check the opening hours and availability of customer service (24/7 or working days only).
    • How to contact us : Some hosting providers offer telephone support, while others restrict themselves to e-mail or online chat.
    • Support language Make sure that support is offered in a language you understand.
    • Speed and quality of response Consult customer reviews to gauge their general satisfaction with the support offered by the hosting provider.

At the end of the day, there is no one-size-fits-all solution when it comes toweb hosting Each project has its own specific features and needs.

Take the time to analyse your needs and the offers available to find the best host for your project.

Our SEO Services

Optimize 360 has mastered all the levers of natural referencing, and our teams of SEO experts will be happy to answer any questions you may have about how to boost your site to the top positions in the SERP

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About the author

Frédéric POULET is the founder of the SEO Agency Optimize 360 After 20 years in large groups, he founded Optimize 360 to put the know-how of large groups to work for SMEs. Now a recognised specialist in SEO and natural referencing in France and Europe
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