Why does SEO take so long?

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Through our SEO Agency Optimize 360


In the world of digital marketing, the SEO referencing is an essential but often time-consuming element.

The aim of this article is to explain why SEO is time-consuming and why it's worth the effort.

The time needed to properly index pages and a site in the Google doesn't happen overnight.

Why SEO is time-consuming

The complex process of SEO

To understand how SEO works, you need to grasp the many aspects involved in the process.

The following key stages can give you an idea of what's involved:

  1. Keyword research:

    it is crucial to find the right keywords to optimise your website based on the terms that web users are likely to search for.

  2. Content optimisation :

    Once the keywords have been identified, you need to ensure that your content is optimised for them, thereby improving your position in the search results.

  3. Technical optimisation :

    This stage involves improving the structure of your site itself, including its hierarchy, loading speed and adaptability on mobile or tablet devices, among other things.

  4. Le netlinking :

    obtain external links pointing to your site, known as backlinks, is an important factor in demonstrating your relevance to search engines.

  5. Monitoring and analysing SEO results :

    This final stage involves measuring your performance on a regular basis to determine the effectiveness of your SEO strategy and make any necessary adjustments.

As you can see, each step takes time and effort to complete correctly. What's more, it's essential to follow SEO best practice, otherwise your site could be penalised by the search engines.

SEO results are not immediate

Unlike other forms of digital marketing, such as paid advertising (Google AdsFor example, SEO does not usually bring instant results. In fact, even if you have a well-constructed strategy in place, it can take several weeks or even months before you start to see an improvement in your ranking in the search results.

Google must index optimised content

One of the reasons for this delay is that Google and the other search engines first need to be aware of the changes that have been made to your site so that they can rank it correctly. This indexing process can take time, especially as there are always more and more websites to analyse.

Competition in your sector

It's also important to take into account the competition in your sector, which can slow down the progress you're making in SEO. If your competitors are also engaged in optimisation efforts, they could eventually overtake your site in the search results, requiring you to constantly adapt your strategy.

Questionable" SEO methods are not effective in the long term

There are SEO techniques that promise quick results but are based on questionable practices, known as "search engine optimisation" (SEO). Black Hat SEO". These methods include spamming cloaking or the massive purchase of backlinks. Although they can give a temporary boost to your ranking, they are generally penalised by search engines and can damage your online reputation.

SEO takes time, so it's a sustainable investment that pays off in the long term, because it's based on practices that respect the criteria required by Google and other search engines.

Patience is the key to success in SEO

To conclude - although this expression should be avoided... - it should be stressed that the success of an SEO project is largely based on patience and perseverance.

The steps and process involved in this type of digital marketing take time to complete, and the results will not appear instantly.

This delay should not be seen as a problem, but rather as an opportunity to work constantly to improve the content and structure of your siteto ensure your long-term online visibility.

Some of our SEO Case Study clients Natural Search Engine Optimisation

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1 What is SEO?

Search Engine Optimisation (SEO) is a technique for optimising a website to improve its ranking in search engine results.

Given its complexity, it is advisable to call on an SEO Agency like Optimize 360 to really approach the 3 pillars of SEO

2 Why is good SEO important?

Good SEO increases the visibility of your website on search engines, which can generate more traffic and potential customers for your business.

3 - What is the difference between natural and paid search?

Natural search engine optimisation involves optimising your website for search engines without paying for advertising. Paid search, on the other hand, involves buying advertising space to appear at the top of search results.

4 - How long does it take to see the results of natural referencing?

The time it takes to see results from SEO can vary depending on many factors, such as the competition in your field, the quality of your content and the SEO strategy used. It can take anywhere from a few weeks to several months to see a significant improvement.

5 - How do you choose keywords for SEO?

The choice of keywords for SEO depends on your business and your target market. We carry out in-depth SEO research to identify the most relevant keywords for your business and optimise your website accordingly.

6 - What are backlinks and why are they important for SEO?

Backlinks are links from other websites that point to your site. They are important for SEO because they tell Google that your site is considered a reliable and relevant source of information in your field.

7) How do you measure the success of your SEO strategy?

We use tracking tools to measure organic traffic to your website, the positioning of your keywords in search results, and other key performance indicators to assess the success of your SEO strategy.

8 - How much does a search engine optimisation strategy cost?

The cost of an SEO strategy depends on many factors, such as the size of your website, the competition in your field and the complexity of your project. We offer customised packages to meet the specific needs of each company. Please contact us to find out more.

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The team of Paris SEO experts is divided into several geographical sectors:

 

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About the author

Frédéric POULET is the founder of the SEO Agency Optimize 360 After 20 years in large groups, he founded Optimize 360 to put the know-how of large groups to work for SMEs. Now a recognised specialist in SEO and natural referencing in France and Europe
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