Optimise your online presence with international SEO strategies

Best SEO agency optimize 360

Through our SEO Agency Optimize 360

On the theme of SEO International

In an increasingly competitive digital world, it is essential for companies and brands to extend their reach across borders.

International SEO strategies are an effective way of achieving this.

International SEO strategies

What is international SEO?

International Search Engine Optimisation (or International SEO) is a set of techniques and methods designed to optimise the visibility and effectiveness of websites in search engine results for users located abroad and to ensure that they are adapted to different languages and cultures.

The key elements of a good international SEO strategy

Choice of target markets

Before you start implementing an international SEO strategy, you need to define precisely which countries or regions you want to target. To do this, you need to consider your commercial objectives, your current presence in these markets, the local competition and the specific needs of potential customers.

Locating content

Offering localised content is essential for a successful international SEO strategy.

  • Translation : The first step towards localisation is to translate all the content of your website in the languages of your target markets. It's important to work with professional translators who understand not only the language but also the local culture and specificities.
  • Content optimisation : Next, adapt the content to suit the cultural, legal and economic particularities of each target market. This could include local currency, measurements (metric or imperial) or legal specificities, for example.

Hosting management

L'accommodation of your website can also play a crucial role in a successful international SEO strategy.

  • Local accommodation : Have a server located as close as possible to your audience target can improve loading speed of your site, which is important for referencing and theuser experience.
  • Services CDN : Using a content distribution network (CDN) also makes it possible to improve the performance and security of your website on several international markets by distributing your static resources (images, videos, scripts) from different servers located around the world.

The basic principles for optimising your website as part of an international seo strategy

Site structure

To succeed in an international SEO strategy, it is important to structure the website effectively so that it is easily accessible and understandable by search engines and users.

  • URLs : Use clear, legible URLs, including keywords that are relevant to the target markets and taking account of language specificities (special characters, accents, etc.).
  • Tags Hreflang : The hreflang tags indicate to search engines the language and region to which a web page is addressed. Adding them to your site's source code will help it to be indexed correctly.
  • Sitemaps : Create a sitemap for each localised version of your website and submit it to the webmaster tools of the various search engines.

On-page referencing

On-page SEO refers to the optimisation of the elements present on the pages of your website. Here are a few tips for optimising these aspects:

  • Key words : Search for relevant keywords for each of your target markets using tools such as Google Keywords Planner or Moz Keyword Explorer, then integrate them effectively into your titles, meta descriptions, content and image alt attributes.
  • Metadata : Metadata such as title and description tags are essential for telling search engines what your page is about and encouraging users to click on your link in the search results. Make sure you write them succinctly, informatively and attractively, respecting the character limits.
  • Headers : Use heading tags (H1, H2, H3...) to structure and prioritise your content. Search engines use these tags to understand the structure of your page, so it's important to include them in your SEO strategy.

Performance measurement and analysis

Finally, don't forget to regularly measure the results of your international SEO strategy using tools such as Google Analytics or Search Console.

  • Analyze indicators such as traffic, sales, etc. conversionsthe bounce rate or visit duration to assess the effectiveness of your strategy and identify areas for improvement.
  • Track the positions of your pages in the search results for each target market, to assess your visibility and competition.
  • Keep abreast of the latest trends and updates in the world of SEO, as well as the specific local features of each market, so that you can constantly refine your strategy and maintain a competitive edge.

By implementing good international SEO practices and keeping an eye on changes in search behaviour and search engine algorithms, you can maximise the reach and effectiveness of your website in all your target markets.

About the author

Frédéric POULET is the founder of the SEO Agency Optimize 360 After 20 years in large groups, he founded Optimize 360 to put the know-how of large groups to work for SMEs. Now a recognised specialist in SEO and natural referencing in France and Europe
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