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What are the 10 best SEO ranking analysis tools?

In this article, we present an overview of the 10 best tools for optimising your natural referencing and improving your search engine positioning, including Google.

For each of them, we offer you a detailed description and the key features that will be useful to you as part of your digital strategy.

ranking analysis

1. Google Analytics

One of the essential tools for analysing websites is undoubtedly the platform made available free of charge by Mountain View : Google Analytics. This service enables you to monitor traffic to your website in real time, as well as changes in the positioning of your pages on different search engines. key words. Its main features include analysis of user behaviour (average time spent on the site, bounce rate, etc.), conversion tracking and the ability to create customised reports to meet your specific needs.

2. SEMrush

SEMrush is a comprehensive competitive analysis and SEO audit tool. This tool gives you access to a wide range of data relating to your sector of activity, such as the main keywords used by your competitors, their organic traffic and their advertising strategy. You can also find out what backlinks your site has and analyse its overall structure to detect any areas of weakness or potential optimisation. SEMrush also offers a positioning tracking tool for your site and those of your competitors.

3. Ahrefs

Ahrefs is best known for its comprehensive backlink index, which is updated in real time. However, this tool also has advanced keyword analysis and relevant content search functions to help you improve your SEO strategy. In particular, you can monitor changes in your ranking on various key phrases and identify which of your competitors' pages are generating the most traffic. It also has a dedicated tool for crawling your site, enabling you to detect technical errors that could have an impact on your SEO.

4. Moz Pro

The platform Moz Pro offers a comprehensive suite of tools to improve your natural referencing and help you make the right decisions. It includes features such as backlink analysis, keyword research, content optimisation and a technical audit of your website. In addition, Moz Pro provides its users with a proprietary indicator, the Domain Authority, enabling them to assess the quality of incoming links and the probability of a site ranking well in the search results.

5. Screaming Frog SEO Spider

The software Screaming Frog SEO Spider is a tool that crawls your website in depth, analysing every technical element that could have an impact on your natural referencing. It makes it easy to detect errors such as broken URLS, duplicated content or missing mandatory meta tags (title, meta description). Thanks to its intuitive, user-friendly interface, optimising your site according to SEO best practice is child's play.

6. Google Search Console

Made available free of charge by Google, Google Search Console is a suite of tools for monitoring and analysing your site's performance in search results. Its key features include the ability to submit a sitemap to help Google index your pages correctly, as well as help with various technical issues relating to mobile optimisation, page load speed and the presence of secure content. You also have access to reports on the positioning of your pages according to different keywords, and can receive notifications in the event of a major problem with your site.

7. Yoast SEO

If you use the WordPress platform to manage your website, Yoast SEO is an essential extension for optimising your content in real time and improving your ranking. It allows you to easily control HTML structure, automatically generate an XML sitemap, adjust the structure of permanent links and fill in the meta tags for each page of your site. Yoast SEO also offers a readability analysis tool to help you write clear, structured content.

8. Google Keyword Planner

Google Keyword Plannerintegrated into the interface Google Adsis a keyword research and traffic estimation tool. It allows you to discover the most popular queries according to your sector of activity and your geolocation, so that you can effectively target the expressions that are important for your natural referencing. Although primarily intended for advertisers using Google's advertising platform, this tool can also be very useful for your site's SEO strategy, particularly for creating content tailored to the expectations of web users.

9. Majestic

Specialising in backlink analysis, Majestic is particularly appreciated for its daily updated database and its proprietary indicator, the Trust FlowThis tool gives you a clear picture of the ecosystem of links pointing to your pages. Thanks to this tool, you have a clear view of the ecosystem of links pointing to your pages, as well as a wealth of information on the sister domains, IPs, sub-domains and types of anchor present. The ability to compare your results with those of your competitors is also a major asset in developing a high-performance SEO strategy.

10. Ubersuggest

The last tool in this selection, Ubersuggest is a comprehensive platform offering a range of SEO analysis features. In particular, you can obtain keyword suggestions, evaluate your competitors' organic traffic and backlinks, and optimise your content by following the recommendations provided. Ubersuggest also includes a positioning tracking tool to monitor your site's progress in the search results for various important expressions.

About the author

Frédéric POULET is the founder of the SEO Agency Optimize 360 After 20 years in large groups, he founded Optimize 360 to put the know-how of large groups to work for SMEs. Now a recognised specialist in SEO and natural referencing in France and Europe
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