What are the levers of SEO?

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The essential levers for boosting your SEO

Through our SEO Agency Optimize 360

In the world of referencing web, it's crucial to be familiar with the different levers of the SEO to improve the visibility of your site in search engines such as Googleand achieve a prominent position in search engine results.

Far from being an insurmountable headache, SEO (Search Engine Optimisation) does require a good understanding of the mechanisms that can be used to increase organic traffic and the quality of inbound links to your platform.

Let's take a look at the levers of SEO.

SEO levers

Optimised markup: title, description and keywords

As soon as you create your web pages, appropriate mark-up must be put in place to enable search engine spiders to better understand the content and thus facilitate referencing. The main tags to take care of are :

  • Title (H1): placed in the header, it represents the main subject of the page and must be concise, clear and eye-catching;
  • Meta description This briefly summarises the content of the page and encourages visitors to click on the link displayed in the search results;
  • Securities H2, H3...: these hierarchical levels organise the page's sub-chapters and make the content easier to read;
  • Semantic tagging the use of specific tags (strong, em...) to highlight important keywords or phrases.

By adapting these tags to the content of each page and judiciously integrating the key words you're putting all the chances on your side for effective referencing.

Technical audit of the website

To improve your SEO ranking, it is essential to carry out a technical audit to identify and correct any errors on your site. The main points to check in this audit are :

Site structure

A clear, well-organised structure makes it easier for users and staff to navigate. indexing robots. Think about categorising your pages according to the topics covered and create an XML sitemap to make it easier for search engines to find you.


Fast page load times are essential for keeping visitors' attention and increasing their rate of conversion. There are a number of online tools for analysing loading speed and suggest areas for improvement.

Site security

Secure sites HTTPS are ranked higher than their HTTP counterparts. It is therefore strongly recommended that you switch your site to secure mode with an SSL certificate.

Internal networking

Establishing a good internal networking between the different pages of the site, thanks to relevant and well-chosen links, makes it easier for users to navigate and increases the visibility of all content.

Editorial content: the king of SEO levers

It is now clearly established that the editorial content is at the heart of SEO success. The richer, more varied and more relevant your content, the greater your chances of appearing at the top of search results. Here are a few tips for optimising your publications:

  • Create a unique contentoriginal and interesting to capture the attention of Internet users and encourage them to share your pages;
  • Find the right keywords for your subject and use them sparingly in your texts, without overusing or repeating the same expressions;
  • Write articles that are long (over 700 words) and structured, with clear subheadings to help you understand the subject;
  • Update your content regularly to maintain a certain level of interest and topicality among visitors and maintain a good ranking.

Site popularity via incoming links

Search engines attach great importance to inbound links to your site. These backlinks are seen as proof of the trust and quality attributed to your content by other sites. The number, quality and relevance of inbound links therefore have a direct influence on your site's natural referencing.

To increase your chances of obtaining quality inbound links, you should :

  • Offer rich, interesting content that makes people want to share it;
  • Create partnerships with other complementary sites in your field;
  • Participate in forums or social networks related to your business to exchange advice and add value to discussions;
  • Putting in place a netlinking by selecting only the best media for generating quality backlinks.

By working on these different SEO levers - mark-up, technical audit, editorial content and popularity via inbound links - you maximise your chances of reaching the top positions in search engine results.

This is a gradual and perfectible process, which will require regular adjustments and updates to ensure optimum long-term visibility for your company. website.

Some of our SEO Case Study clients Natural Search Engine Optimisation

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1 What is SEO?

Search Engine Optimisation (SEO) is a technique for optimising a website to improve its ranking in search engine results.

Given its complexity, it is advisable to call on an SEO Agency like Optimize 360 to really approach the 3 pillars of SEO

2 Why is good SEO important?

Good SEO increases the visibility of your website on search engines, which can generate more traffic and potential customers for your business.

3 - What is the difference between natural and paid search?

Natural search engine optimisation involves optimising your website for search engines without paying for advertising. Paid search, on the other hand, involves buying advertising space to appear at the top of search results.

4 - How long does it take to see the results of natural referencing?

The time it takes to see results from SEO can vary depending on many factors, such as the competition in your field, the quality of your content and the SEO strategy used. It can take anywhere from a few weeks to several months to see a significant improvement.

5 - How do you choose keywords for SEO?

The choice of keywords for SEO depends on your business and your target market. We carry out in-depth SEO research to identify the most relevant keywords for your business and optimise your website accordingly.

6 - What are backlinks and why are they important for SEO?

Backlinks are links from other websites that point to your site. They are important for SEO because they tell Google that your site is considered a reliable and relevant source of information in your field.

7) How do you measure the success of your SEO strategy?

We use tracking tools to measure organic traffic to your website, the positioning of your keywords in search results, and other key performance indicators to assess the success of your SEO strategy.

8 - How much does a search engine optimisation strategy cost?

The cost of an SEO strategy depends on many factors, such as the size of your website, the competition in your field and the complexity of your project. We offer customised packages to meet the specific needs of each company. Please contact us to find out more.

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About the author

Frédéric POULET is the founder of the SEO Agency Optimize 360 After 20 years in large groups, he founded Optimize 360 to put the know-how of large groups to work for SMEs. Now a recognised specialist in SEO and natural referencing in France and Europe
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