SEO Optimize 360

SEO KPIs: how to monitor and optimise your website's performance

Through our SEO Agency Optimize 360 

on the theme : Measuring SEO Results


In the world of digital marketing, Search Engine Optimisation (SEO) is an essential element in ensuring the visibility and success of a website. website.

To assess the effectiveness of your SEO efforts, it is essential to monitor key performance indicators, also known as KPIs.

In this article, we're going to look at the main SEO KPIs to monitor in order to measure and optimise your website's performance.

SEO KPIs

What are SEO KPIs?

A Key Performance Indicator (KPI) is a measure used to determine the success of a strategy or action in natural search engine optimisation. KPIs are used to compare the results obtained with the objectives set, so that future actions can be adapted to improve performance. In SEO, several KPIs can be monitored depending on the objectives and specific needs of each website.

The main SEO KPIs to monitor

To measure the effectiveness of your SEO strategy, it is important to select the relevant indicators to monitor. Here are some of the KPIs most commonly used in SEO:

  • Organic traffic This is the number of visitors who find your site via the search engines, without going through other sites. sponsored links or paid marketing campaigns. Organic traffic is one of the most important performance indicators in SEO, as it reflects the quality and relevance of your SEO strategy.

  • Keyword positioning This indicator measures your site's ranking in search results for specific keywords. It enables you to assess your site's visibility and identify opportunities for improvement in order to achieve higher positions and generate more traffic.

  • Rate of conversion This KPI indicates the percentage of visitors who carried out a desired action on your site (purchase, registration, download, etc.) after arriving via natural referencing. A conversion rate high suggests that your SEO strategy should attract qualified visitors who are likely to meet your marketing objectives.

  • Bounce rate Bounce rate: The bounce rate is the percentage of visitors who leave your site quickly after arriving, without interacting with other pages or content. A high bounce rate may indicate a problem with the relevance or quality of the content, leading to low visitor engagement.

  • Pages viewed per session Page views: Another way of assessing visitor engagement with your site is to track the number of page views during a session. A high number of page views per session suggests that your content is appreciated and encourages visitors to explore your site further.

Tips for optimising SEO KPIs

To improve your key performance indicators in terms of natural referencing, here are a few tips to put into practice:

Audit your website regularly

A complete analysis of your site can identify technical problems and gaps in content that may be hampering your SEO performance. Use SEO audit tools to detect errors such as broken links, page loading problems or missing title tags. Don't hesitate to ask for help from a SEO expert if you encounter any difficulties at this important stage.

Produce relevant, high-quality content

Content is king in SEO, it's essential to create interesting, informative and well-structured content that answers the questions and satisfies the needs of your audience. audience target. Take the time to research the keywords and topics that are popular in your industry so that you can focus your content.

Optimise the user experience (UX)

A website that is easy to use, quick to load and suitable for all screens not only improves visitor engagement, but is also taken into account by search engines when establishing rankings. Make sure you optimise your website to offer a user experience to help your business grow. SEO KPIs.

Get quality external links

The backlinkslinks, i.e. incoming links from other websites, are an important factor in improving your natural referencing. Work on your netlinking by obtaining external links quality, giving priority to relevant, popular and authoritative sites in your field of activity.

Regularly analyse your results and adjust your strategy

Monitoring your SEO KPIs is essential to the success of your strategy. Regularly analyse your performance using measurement tools such as Google Analytics or Search Console. If you notice any weaknesses or opportunities for improvement, quickly adjust your action plan to optimise your results.

In conclusion, SEO KPIs are essential for measuring your website's performance and identifying areas for improvement.

By implementing the above tips and keeping a close eye on your performance indicators, you'll be in a better position to optimise your SEO and achieve tangible results.

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About the author

Frédéric POULET is the founder of the SEO Agency Optimize 360 After 20 years in large groups, he founded Optimize 360 to put the know-how of large groups to work for SMEs. Now a recognised specialist in SEO and natural referencing in France and Europe
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