How can you optimise your internal links for better referencing?

Best SEO agency optimize 360

Through our SEO Agency Optimize 360

On the theme SEO On Site


Le internal networking SEO is a natural referencing technique that consists of creating links between the different pages of a website. website.

By optimising these internal links, it becomes easier for the search engine to explore and index all the pages on the site.

What's more, a good internal linking strategy also improves theuser experience by making it easier to navigate and access relevant information.

In this article, our Search Engine Optimisation Agency offers you some advice and techniques for optimising your internal linking and improving your visibility on search engines, such as Google.

 

SEO internal linking

Audit of your current SEO internal mesh

The first step in optimising your internal linking is to carry out an audit of the current state of your internal links. This analysis will enable you to identify any errors or gaps in your current strategy. Here are a few key points to check:

  • The orphan pages They are not linked to other pages on your site and are therefore difficult for users and search engines to access.
  • The broken links or incorrect: they damage the user experience and can penalise your SEO.
  • The link anchors non-optimised: using relevant and descriptive anchor texts helps to improve your SEO score.
  • The balance between internal and external links: too many outbound links compared to internal links can dilute the SEO value of your pages.

Creation of a silo structure

Once the audit has been carried out, it is important to structure your content in a coherent way to make it easier for search engines to crawl your site. To do this, we recommend that you set up an architecture based on silo.

The principle of the silo structure consists of grouping similar or complementary content into well-defined, hierarchical categories. These categories then form thematic "silos" that allow you to organise your internal linking around targeted keywords. This helps to reinforce the relevance and coherence of your internal linking for better natural referencing.

How do you create an effective silo structure?

To set up a high-performance silo architecture, follow these simple steps:

    1. Identify the main keywords you want to rank for.
    2. Group the content of your site around these keywords, creating coherent categories and sub-categories.
    3. Set up internal links between the pages of each "silo", making sure that the link anchors are relevant and descriptive.
    4. Create links between the different categories, using optimised link anchors and avoiding too many cross-links.

Optimising anchor texts

As mentioned above, anchor texts are particularly important in internal linking. They provide search engines with information about the content of the target page, while helping users to navigate your site more easily. Here are a few tips for optimising your anchor texts:

  • Use relevant and descriptive anchor texts that reflect the content of the target page.
  • Vary your anchor texts: don't always use the same one. keyword or the same expression, this may be perceived as spamming by search engines.
  • Avoid generic anchors (such as "click here" or "find out more"): they provide no useful information to the search engine and can harm your SEO.
  • Include your main keywords in the anchor texts, without over-optimising them.

Add relevant internal links

One of the objectives of internal linking is to improve the user experience by facilitating navigation and access to relevant information. To achieve this, it is important to create judicious internal links between your different pages:

  • Create links to similar articles or content: this could be another publication dealing with the same subject from a different angle, or content that goes into greater depth on a specific aspect covered on the current page.
  • Highlight strategic pages for your business: for example, create links to your flagship products or services from your website articles. blogto encourage visitors to go further.
  • Add contextual links within your texts: they have a greater impact on natural referencing and improve the user experience by offering additional resources that can be accessed directly from the content itself.

By applying these tips and techniques, you can optimise your SEO internal linking and improve the visibility and user experience of your website.

Don't hesitate to adjust this strategy regularly to take account of changes in your content and the requirements of search engines.

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About the author

Frédéric POULET is the founder of the SEO Agency Optimize 360 After 20 years in large groups, he founded Optimize 360 to put the know-how of large groups to work for SMEs. Now a recognised specialist in SEO and natural referencing in France and Europe
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