How can I measure my SEO improvements?

SEO Optimize 360

A practical guide to measuring your SEO improvements

Through our SEO Agency Optimize 360 

on the theme : How to improve your SEO


SEO (Search Engine Optimization) is an essential strategy for improving the visibility of your website. website and attract more visitors.

But how can you measure the effectiveness of the actions you are taking? Discover in this article the metrics and analysis tools that will enable you to accurately assess the progress you are making.

SEO improvements

Key metrics for tracking your SEO improvements

To assess your SEO success, it's essential to monitor certain key statistics. Here are the main metrics to consider:

  1. Organic traffic : The number of visitors arriving on your site via search engines (Google, Bing...) without going through the sponsored links.
  2. The conversions : The number of objectives reached by visitors (purchase, newsletter registration, etc.), a measure of the quality of the traffic generated and the performance of your site.
  3. Le bounce rate : The percentage of visitors who leave the site after visiting a single page, an indicator of the interest generated by the content offered.
  4. Average session length : The time spent by each user on your site is a good indicator of how relevant your content is and how attractive it is to visitors.
  5. Keywords: The expressions used by Internet users to find your site in search engines. Keep a close eye on these to adapt your content and optimise its positioning in the results.

Analysis tools to measure your SEO performance

To obtain accurate data on these metrics, you need to use high-performance analysis tools. Here is a selection of essential tools for monitoring the progress of your SEO strategy:

  • Google Analytics : Thanks to this free tool offered by GoogleYou can monitor your site's traffic in real time and obtain detailed information on visitors, pages viewed, session duration and bounce rate.

  • Google Search Console : This tool allows you to check that your site is indexed by Google and provides an overview of the keywords used to find it. The data provided by Search Console complements that of Google Analytics.

  • Moz : Moz offers a range of tools for analysing your site's SEO and assessing its popularity in terms of incoming links. The flagship tool, Moz Pro, includes tracking of positions in search results.

  • Semrush : Semrush is a complete suite for monitoring and optimising natural referencing, including a technical audit of your site to identify errors and possible improvements in terms of SEO.

  • Ahrefs : This tool specialises in analysing inbound links, which play a key role in your site's ranking. Ahrefs can also be used to monitor the competition and identify new keyword opportunities.

Tips for using SEO analysis tools effectively

To achieve good visibility and make the most of these analysis tools, there are a few tips to follow:

  1. Install the Google Analytics tracking code correctly on all the pages of your site, in order to obtain accurate and consistent data.
  2. Regularly explore the customisable reports offered by Google Analytics, to refine your understanding of traffic and visitor behaviour on your site.
  3. Link your Google Search Console and Google Analytics accounts to get a global, cross-referenced view of your SEO data and gain a better understanding of your site's performance.
  4. Use Moz, Semrush and/or Ahrefs to analyse your keywords, inbound links and the technical structure of your site in greater depth, depending on your needs and objectives.
  5. Don't forget that the amount of data collected is important, but its interpretation and application are essential if you really want to improve your SEO strategy.

Set up rigorous monitoring of your SEO progress

Once the analysis tools are in place and the key metrics have been identified, you need to set up regular, structured monitoring of your SEO performance. Here are a few avenues to explore:

  • Define precise objectives: To measure your SEO improvements effectively, it's essential to set clear, quantifiable objectives. For example, to increase organic traffic by 20% in 6 months or to reach the top position on Google for a keyword specific.
  • Setting up a dashboard : Bring together the SEO data from the various tools in a summary document, which will serve as a basis for monitoring changes in the metrics selected and evaluating the actions taken.
  • Adapting your content : Based on the results obtained, adapt your articles, product pages or other content published on your site to better match visitors' expectations and optimise their potential in terms of natural referencing.
  • Adjust your strategy over time: SEO practices are constantly evolving, as are the expectations of Internet users and search engine algorithms. That's why it's important to stay on top of things and be able to adjust your strategy to meet market needs as effectively as possible.

In conclusion, to assess the effectiveness of your SEO strategy, focus on the relevant metrics, use the appropriate analysis tools and rigorously monitor your progress.

Knowledge of these aspects will enable you to fine-tune your actions more effectively, and thus achieve convincing results in terms of visibility on the web.

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About the author

Frédéric POULET is the founder of the SEO Agency Optimize 360 After 20 years in large groups, he founded Optimize 360 to put the know-how of large groups to work for SMEs. Now a recognised specialist in SEO and natural referencing in France and Europe
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