How can I find an SEO expert?

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Find the right SEO expert for your business

Through our SEO Agency Optimize 360


Natural referencing or SEO (Search Engine Optimization) is essential for ensuring the visibility of your website and attracting qualified traffic.

To achieve this, it is often necessary to call on the services of an expert in the field.

But how do you find the right contact? In this article, our Search Engine Optimisation Agency gives you the keys to selecting the right partner. SEO provider that best suits your needs and challenges.

SEO expert

Understanding the different types of SEO experts

There are several types of SEO professionals:

  • Independent consultants : They generally offer a personalised approach and attractive rates, but may be less available than an agency;
  • Specialist agencies : they have a dedicated team and a wide range of experience, enabling them to tackle more complex issues;
  • Matchmaking platforms : they allow you to quickly compare several quotes and expert profiles, but they can lack transparency about the skills of the people involved.

Take the time to study these different options and weigh up how they fit in with your project and your budget before making a decision.

The skills of an SEO expert

SEO encompasses a wide range of techniques and knowledge. A SEO expert must have a number of key skills to support your site effectively :

  1. Site auditThis involves assessing the site's current performance and identifying areas for improvement;
  2. Technical optimisation : this includes improving loading speedmobile compatibility and search engine accessibility;
  3. Creation of optimised contentproducing relevant, well-structured content is a key element of SEO;
  4. Acquisition of backlinksi.e. obtaining inbound links from other sites to improve the reputation and credibility of the site in the eyes of search engines such as Google.

But beyond technical know-how, a SEO expert must also be able to adapt and communicate with its customers to establish a relationship of trust and tackle the problems encountered together.

Criteria for selecting an SEO service provider

To choose the expert who will best meet your needs, consider the following points:

References and past experience

Ask your future SEO expert to give you examples of success stories from projects similar to yours. The relevance of the results will depend to a large extent on the experience and understanding of the issues specific to each client. Don't hesitate to consult the reviews and testimonials on their site or on specialist platforms.

Adaptability and customer relations

Depending on the context and needs of the project, it is essential that your SEO expert is able to adapt quickly to changes and unforeseen circumstances. Similarly, good communication and a relationship of trust are essential if we are to work together effectively.

Clear, detailed quotations

When comparing service providers, make sure that their offers are sufficiently detailed and transparent about the actions that will be carried out and the results expected. This will also give you a better understanding of how they work and avoid future misunderstandings.

Rates to suit your budget

There's no point in looking for the cheapest service provider if you don't get the results you want. Your investment will have been in vain! It's better to opt for a professional whose rates are in line with the market but who has a proven track record.

Always bear in mind that good SEO takes time and effort

Finally, you should always bear in mind that it's difficult to achieve rapid results in natural referencing. 

It's a long-term process that requires patience and close collaboration between you and your SEO expert..

Don't give in to overly tempting promises. Instead, opt for a serious service provider who will be able to support you over the long term as you grow your site and achieve your objectives.

Some of our SEO Case Study clients Natural Search Engine Optimisation

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1 What is SEO?

Search Engine Optimisation (SEO) is a technique for optimising a website to improve its ranking in search engine results.

Given its complexity, it is advisable to call on an SEO Agency like Optimize 360 to really approach the 3 pillars of SEO

2 Why is good SEO important?

Good SEO increases the visibility of your website on search engines, which can generate more traffic and potential customers for your business.

3 - What is the difference between natural and paid search?

Natural search engine optimisation involves optimising your website for search engines without paying for advertising. Paid search, on the other hand, involves buying advertising space to appear at the top of search results.

4 - How long does it take to see the results of natural referencing?

The time it takes to see results from SEO can vary depending on many factors, such as the competition in your field, the quality of your content and the SEO strategy used. It can take anywhere from a few weeks to several months to see a significant improvement.

5 - How do you choose keywords for SEO?

The choice of keywords for SEO depends on your business and your target market. We carry out in-depth SEO research to identify the most relevant keywords for your business and optimise your website accordingly.

6 - What are backlinks and why are they important for SEO?

Backlinks are links from other websites that point to your site. They are important for SEO because they tell Google that your site is considered a reliable and relevant source of information in your field.

7) How do you measure the success of your SEO strategy?

We use tracking tools to measure organic traffic to your website, the positioning of your keywords in search results, and other key performance indicators to assess the success of your SEO strategy.

8 - How much does a search engine optimisation strategy cost?

The cost of an SEO strategy depends on many factors, such as the size of your website, the competition in your field and the complexity of your project. We offer customised packages to meet the specific needs of each company. Please contact us to find out more.

SEO Agency Paris Optimize 360 Paris

Our SEO Agency Paris is the first to have been created in 2012 by its founder Frédéric POULET

The team of Paris SEO experts is divided into several geographical sectors:

 

SEO Agency Lyon Optimize 360 Lyon

Optimize 360 is also present throughout the Rhône Alpes region. With its

SEO Agency Marseille PACA Optimize 360

Headed by Franck La Pinta, Optimize 360 has branches throughout the PACA region.

SEO Agencies Switzerland Optimize 360 Switzerland

Headed by Jean-François Hartwig, Optimize 360 has two SEO agencies in Switzerland:

SEO Agency Bordeaux South Aquitaine Optimize 360 Bordeaux

Optimize 360 is present in Bordeaux and throughout the southern Aquitaine region, with its

SEO Agency Metz Nancy Grand Est Optimize 360 Grand Est

Optimize 360 is present throughout the Grand Est region of France

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About the author

Frédéric POULET is the founder of the SEO Agency Optimize 360 After 20 years in large groups, he founded Optimize 360 to put the know-how of large groups to work for SMEs. Now a recognised specialist in SEO and natural referencing in France and Europe
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