SEO optimisation of e-commerce files and categories: a guide to boosting your online shop

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SEO Optimisation theme E Commerce

Through our SEO Agency Optimize 360  SEO On Site


The success of your online shop depends to a large extent on its visibility on search engines.

One of the most effective strategies for attracting qualified traffic is to optimise product sheets and categories for natural referencing or SEO (Search Engine Optimization).

In this article, Optimize 360 SEO Agency offers a detailed guide to optimising your product sheets and site categories e-commerce to improve their positioning in search results.

E Commerce SEO optimisation

A. Optimising product sheets for SEO

1. Search for relevant keywords

To begin with, it's essential to identify the keywords that your potential customers are likely to use when they search for products similar to yours.

Use keyword search such as Google Keyword Planner, Moz Keyword Explorer or SEMrush to discover relevant terms and their monthly search volumes.

Choose keywords that are both popular and specific to your niche for better SEO performance.

2. Write catchy, optimised headlines

The title of your product sheet must not only attract the attention of visitors, but also be optimised with relevant keywords to improve its search engine ranking. Make sure you include the keyword in the title, while being concise and informative about the product. 

Avoid generic or excessively long titles that could harm your ranking.

3. Create complete and attractive product descriptions

Your product descriptions are essential for convincing visitors to buy and for improving your online shop's SEO.

Write unique, clear and detailed descriptions for each product, highlighting its features, benefits and possible uses.

Don't hesitate to include secondary keywords in the description to reinforce the authority of your page in the eyes of the search engines.

4. Use appropriate HTML tags

The use of tags HTML HTML tags are crucial if search engines are to understand your content and index it correctly. Here are some tips on how to use HTML tags for SEO purposes:

    • Use H1, H2 and H3 tags to structure your content and prioritise important information.
    • Add alt attributes to your product images containing relevant keywords to improve their referencing.
    • Include internal links to other pages on your siteThis will help search robots to index your content and improve navigation for users.

B. Optimising product categories for SEO

1. Create a clear, logical category architecture

To make navigating your e-commerce website and improve your SEO, it's essential to create a logical, well-organised category structure. Think about prioritising your categories according to the needs and preferences of your potential customers.

You can draw inspiration from e-commerce sites in your niche to create your own category structure.

2. Optimise category titles and descriptions for SEO E-Commerce optimisation

As with product sheets, category titles and descriptions need to be optimised with relevant keywords to improve their positioning in search results.

Make sure you include terms that your customers search for. audience target in category titles and descriptions, while being concise and informative about the types of products that can be found in each category.

3. Add unique and relevant content to category pages

To avoid duplicate content and boost the authority of your e-commerce site, consider adding unique content to each of your category pages. You can include :

    • A short, engaging introduction presenting the products available in this category and their usefulness;
    • A buying guide or advice to help visitors choose the product that's right for them;
    • Customer testimonials or product reviews to boost the confidence of potential buyers.

4. Include a "canonical" tag to avoid duplicate content

In certain circumstances, several URL can lead to the same content, which can lead to duplication problems.

To remedy this, use a "rel=canonical" tag on category pages to indicate to search engines which is the main version of the page to be indexed. This will help avoid SEO penalties for duplicate content.

In short, optimising your product sheets and categories is an essential part of improving your online shop's SEO and attracting qualified traffic.

By applying these tips and techniques, you'll increase your chances of generating more sales and building customer loyalty. So don't wait any longer, start optimising your files and categories now to boost your e-commerce!

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About the author

Frédéric POULET is the founder of the SEO Agency Optimize 360 After 20 years in large groups, he founded Optimize 360 to put the know-how of large groups to work for SMEs. Now a recognised specialist in SEO and natural referencing in France and Europe
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