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1 SEO dictionary

Optimize 360, Natural SEO agencyIn this section, we have put together an SEO Dictionary to give you the main definitions terms used in SEO.

Far from being exhaustive, this little compendium will perhaps enable you, or at least the more novice ones, to find out a little more.

Here is the SEO and natural referencing dictionary


SEO dictionary

Digital Marketing Agency Lyon

Search Engine Optimisation Agency ( = SEO Agency )

A search engine optimisation (SEO) agency is a company, such as Optimize 360, that optimises the positioning of a website in search engine results, with the aim of improving its visibility and attracting more traffic. Search engine optimisation can be carried out in a number of ways, including using natural search engine optimisation (SEO) techniques or buying paid advertisements (SEA).
The aim is to achieve good positioning for the targeted keywords, so that the site appears at the top of the search results when Internet users are looking for information relevant to the site.

Ahrefs

Ahrefs is an online marketing software platform that provides SEO and content analysis tools.
These tools can be used to track and improve website rankings in search results, track backlinks and keywords, and perform other analyses to help website owners improve their online marketing strategy.

Search algorithm (in SEO)

A search algorithm is a set of precise, detailed rules used by search engines to find a specific item in a list or set of data on the Internet.
Google for example, uses a complex search algorithm to provide relevant results for user queries.
This algorithm takes many factors into account, such as the relevance of the keywords in the query, the quality and authority of the websites on which these keywords appear, and the way in which users have reacted to previous search results.
The algorithm is constantly updated to improve the relevance of search results.

Link anchor

A link anchor is an element of an HTML document that can be used to create a link to another section of the document or to another document.
The link anchor is generally represented by a clickable word or phrase in the document, which redirects to the specified destination when clicked. This allows users to navigate easily within a document or between different documents by following the links.

Site tree structure

A website tree is a hierarchical representation of the structure of a website.
It shows how the different pages and content elements are organised and linked together. In general, a website tree starts with the home page, which is the site's entry page, and develops into a series of sub-pages and sub-folders containing different sections and content elements.
The website tree structure shows how the site is navigated and how the different pages are linked together.
This can be useful for users wishing to browse the site, but also for web developers working on the design and implementation of the site.

SEO audit

An SEO audit is an in-depth examination of your website to assess the quality of your SEO and identify areas that could be improved to increase your site's visibility and attractiveness to search engines.
The SEO audit can include an analysis of meta tagsURLs, content, inbound and outbound links, page load speed, user experience and many other elements that can affect your site's ranking in search results.
The aim of the SEO audit is to provide a detailed report that will help you understand how to improve your site so that it is easier for users and search engines to find and navigate.

Baïdu

Baïdu is the name of a Chinese technology company that is one of the largest online search engines in China.
It was founded in 2000 and its name comes from a Chinese expression meaning "a hundred thousand times". Baïdu is known for its web search, mapping, online translation, cloud storage and mobile application services.
Hegemonic in China, this search engine is a kind of exception to the global hegemony of Google (which is the leader everywhere except in China and Russia).

Meta tag :

A meta tag is an element of HTML code found in the of a web page and which provides information about this page to search engines and other web services.
Meta tags can include metadata such as the page title, a description of the page, keywords associated with the page, etc.
This information can be used by search engines to understand the content of the page and to display it in search results. By using meta tags wisely, webmasters can improve the visibility of their site in search results, which can help to increase traffic to their site.

Title tag

A Title tagin reference to SEO (Search Engine Optimization), is an HTML element used to define the title of a web page.
It is generally used to provide a summary of the page in question and may be displayed in search results.
The Title tag is important in SEO because it can influence the ranking of a page in search results. It is therefore advisable to choose a title that is descriptive and relevant to the content of the page.

Tags h

The h tags in SEO refer to the title tags in the HTML code of a web page. These tags are used to define the titles and subtitles of content, and are generally displayed in large, bold text so that users can easily see them.
The h tags play an important role in SEO, as they enable search engines to understand the content of the page and rank it according to its relevance to a given query. The more relevant and well-structured your h tags are, the higher your page will be ranked by search engines.

Bing

Bing is an online search engine developed by Microsoft.
It was launched in 2009 and offers search results for general questions as well as images, videos and news. Bing is one of the leading search engines on the Internet and is available in several languages.

Budget Crawl

The SEO crawl budget refers to the amount of resources, such as bandwidth and processing time, that search engines devote to crawling and indexing the pages of a website.
This can have an impact on how pages on your site are included in search results, so it can be important to understand how this works and how to take advantage of it to improve your site's SEO.
However, it's important to note that Google and other search engines don't reveal the exact details of how they allocate their crawl budget, so the best way to optimise your site for SEO is to follow good SEO practice, such as creating quality content and building relevant internal and external links.

Canonical

The term "canonical" in SEO refers to the use of the "rel = canonical" attribute in the HTML tags of web pages. This attribute tells search engines which is the preferred version of a page, in the case of duplicate or similar content on several pages. This can help search engines to better understand and index the content of your site, which can improve your ranking in search results.

Quote Flow

Citation Flow is a quality indicator used in SEO to assess the quality of a link. It measures the trust and authority of a site based on the number and quality of the links pointing to it. The higher a site's Citation Flow, the more reliable and quality it is considered by search engines, which can have a positive impact on its ranking in search results.

Crawl / Crawling

Crawling in SEO refers to the process by which search engines crawl and index web pages on the Internet.
When search engines crawl, they follow the links on the pages they find to discover new pages and add them to their index database. The aim of this operation is to enable users to easily find information about web pages by performing a search on a search engine.
The more easily accessible and well-structured a site is, the easier it will be for search engines to crawl and index it, which can help to improve its ranking in search results.

Semantic cocoon

A semantic cocoon seo is a search engine optimisation strategy that consists of creating a group of pages around a main keyword in order to optimise their ranking in search results. The main keyword is used as a kind of "cocoon" to group together pages that deal with similar or related subjects.
The aim is to make these pages more relevant to search engines, which can improve their ranking in search results.
This strategy can be used to improve the SEO of a website as a whole, or to optimise the positioning of a particular page for a specific keyword.

Content Marketing

Content marketing is a marketing strategy that involves creating and sharing online content with the aim of attracting and retaining a target audience.
Content can take a variety of forms, including blog posts, videos, infographics, images and podcasts.
The aim of content marketing is generally to improve brand awareness, generate website traffic or convert visitors into customers.

Quality content

Quality SEO content is content that responds accurately and completely to user queries, while respecting the rules and best practices of search engine optimisation.
Quality content must be well structured, easy to read and understand, and offer added value to users.
It must also be optimised for search engines by using relevant keywords and complying with HTML mark-up rules.
In short, quality SEO content is content that is both useful to users and well adapted to search engine algorithms.

Conversion

A website conversion is a measure of a site's performance in terms of its ability to encourage visitors to carry out a specific action, such as buying a product or filling in a registration form.
This can be measured by comparing the number of visitors who visit the site with the number of visitors who carry out the desired action.
A well-designed, easy-to-navigate website can have a major impact on your business. conversion rate high, which means that it is effective in encouraging visitors to take the desired action.

Content creation

SEO content creation is the production of quality content that is optimised for search engines.
The aim of content creation in SEO is to help websites rank higher in search results by using target keywords and phrases, as well as offering added value to users by providing them with useful and interesting content.
This can include blog posts, guides, videos, infographics, etc. Content must be high quality and unique to be effective for SEO.

DA: Domain Authority

Domain Authority (DA) is an SEO performance score that measures a site's ability to rank in search results.
It is calculated using a combination of several factors, such as the quality and quantity of links pointing to the site, the age of the domain, the presence of quality content, etc.
The higher the DA score, the more likely it is that the site will rank well in the search results. This is a performance indicator widely used by SEO professionals to monitor and compare a site's performance against its competitors.

Domain

The Internet domain is the web address of a website. This is what users use to access a particular site by typing the address into their web browser. For example, " google.com "is Google's domain. Each website has its own unique domain name associated with it.

DR: Domain Rating

Domain Rating (DR) is a measurement used by the Ahrefs SEO tracking tool to assess the quality of a website in terms of SEO.
More precisely, DR reflects the quality and quantity of inbound links pointing to a website.
The more quality inbound links a website has, the higher its DR will be. This means that the site is considered important and reliable in the eyes of the search engines, which can help it to rank higher in the search results.
The DR is rated on a scale from 0 to 100, with higher scores indicating a more reliable and higher-ranked site.

Duplicate Content

Le Duplicate Content in SEO refers to duplicate or similar content that may appear on several pages of the same website or on different websites.
Duplicate content may be intentional or unintentional, but in either case it can harm a website's SEO.
This can happen when a website publishes the same content on several pages, when it uses content similar to that of another website, or when it uses articles generated by software programmes.
Search engines don't want to display duplicate search results, they prefer to display results that are unique and relevant to users.
It is therefore important for website owners to ensure that their content is unique and of high quality.

Breadcrumb trail

A breadcrumb trail is a hierarchical navigation system that allows users to see where they are in the site and how to access other pages on the site.
The breadcrumb trail is often represented in the form of a series of clickable links that indicate the position of the current page in the site's navigation structure.
For example, if a user is on the "Marketing" page of the site, the breadcrumb trail could display the following links: Home > Marketing. Users can click on these links to quickly access other pages on the site.
The breadcrumb trail is a useful navigation tool for complex websites and can help users find the information they are looking for easily.

Geofencing

Geofencing is a technology that uses GPS coordinates or network location data to define a virtual geographical zone, known as a "geographical barrier".
When a mobile device enters or leaves this zone, it can trigger a predefined action, such as sending a notification or performing a specific action in an application.
Geofencing is often used in marketing and employee tracking applications to target users based on their location.
As part of an SEO strategy, it is worth using geofencing to put in place a Web to Store strategy, based in particular on local referencing.

Google

Google is an online search engine that allows users to find information on the web.
It was founded in 1998 by Larry Page and Sergey Brin as doctoral students at Stanford University.
Today, Google has become one of the world's most popular search engines, offering many other services such as Gmail, Google Maps, Google Drive and many more. The name 'Google' has become a verb commonly used to describe the action of searching for something on the internet.

Google Analytics (now GA4)

Google Analytics is a free service offered by Google that allows website owners to track and analyse their site's traffic data.
This tool enables us to understand how users interact with a website, which pages they visit, how long they stay on the site, and much more.
This can be very useful for website owners who want to improve the user experience of their site and achieve a higher ranking in search results.
GA4 is the new version of Google Analytics. It was released in 2021 and offers many new features and improvements over the previous version. It offers better support for mobile devices, real-time data, an improved user interface and more.

Google My Business ( now called Google Business Profile )

Google My Business is a free tool offered by Google that allows business owners to manage how their business is presented on Google.
This tool allows businesses to create and manage their business listing on Google, including basic information such as name, address, telephone number and opening hours.
It also allows businesses to publish photos and customer reviews, which can help Google users find out more about the business and decide whether they want to contact it or go there.
By using Google My Business, businesses can improve their visibility on Google and reach potential new customers.
Since 2022, this tool has been called Google Business Profile.

hn ( tags )

Hn tags in SEO are HTML tags used to structure the content of a web page into a hierarchy.
Hn tags are generally used for the titles and subtitles of an article, with H1 being the most important and H6 being the least important.
The use of Hn tags in a web page can help search engines to better understand the structure of the page and index it more efficiently. It can also help users to navigate the page and quickly find the information they are looking for.
In general, we recommend using Hn tags to structure your content and improve your SEO.

hreflang

The word hreflang "is an HTML attribute that tells search engines the target language and region of a web page.
This attribute is used when a web page is available in several different languages or regions, to tell search engines which version of the page to show users depending on their geographical location and the language they are using.
Using the hreflang attribute can help search engines better understand your content and show it to the most relevant users, which can improve your SEO.

Indexation 

Indexing is the process by which a search engine analyses the content of a web page and adds it to its index, i.e. its database of web pages.
For example, Google indexing is the process by which Google scans and registers the pages of your website in its database.
This lets Google know which pages are available on your site and how they relate to each other, enabling it to include them in the search results.
Indexing is an important part of improving your site's ranking and making it more visible in search results.

Keyword 

An SEO (Search Engine Optimization) keyword is a term or expression that describes the content of a web page and is used by search engines to index and display it in search results.
Keywords are often used by website owners to identify the main subjects of their content and to target searches for users who might be interested in that content.
By choosing relevant keywords for your content, you can improve your SEO and make your website more visible in search results.

KD: Keyword Difficulty

Keyword difficulty in SEO (Search Engine Optimisation) is a measure of the competition for a particular keyword.
This generally indicates how many websites are using this keyword in their content and SEO, as well as the quality and relevance of this content for search engine users.
The more difficult a keyword is, the more likely it is that there will be many websites competing for the same keyword and the more difficult it will be for your website to achieve good visibility in the search results for that keyword.
In general, we recommend choosing keywords of moderate difficulty to maximise your chances of success in search engine optimisation.

Knowledge Graph

The Knowledge Graph in SEO (Search Engine Optimization) is a database used by Google to store information on specific subjects and link them together.
The Knowledge Graph enables Google to show contextual and relevant information in search results, in addition to links to web pages.
For example, if you search for a historical figure, Google could use the Knowledge Graph to display information about that person, such as their date of birth and death, place of birth, achievements, etc.
The Knowledge Graph can help users find relevant information quickly without having to scroll through several web pages. For website owners, this means that it is important to include accurate and up-to-date information in the content of their site to improve their visibility in search results.

Long Tail

The long tail in SEO (Search Engine Optimization) refers to search queries that contain several keywords and are often more specific and less frequent than simple search queries.
For example, if you search for "how to grow tomatoes" rather than simply "tomatoes", your query belongs in the long tail.
The long tail can be an interesting subject when it comes to SEO, as these queries can generate qualified traffic to a website if they are well targeted and if the website offers quality content on the subject in question.
In general, it is advisable to target long-tail keywords in your content to attract qualified traffic to your website.

Internal linking

Internal linking in SEO refers to the way in which the pages of a website are linked together.
Internal linking can help search engines to better understand the structure of a website and index its pages more efficiently.
It can also help users navigate the website and discover other pages that may be of interest to them.
To set up good internal linking, we recommend that you create internal links between the pages of your website, using relevant anchor text to describe the content of the linked pages.
This can improve your SEO and make navigation easier for users.

Majestic SEO

Majestic SEO is an SEO software company that offers tools to help website owners improve their visibility in search results.
The tools offered by Majestic SEO include backlink analysis, keyword popularity analysis and keyword performance analysis.
These tools can help website owners understand how search engines index their site and identify opportunities to improve their ranking.
Majestic SEO also offers professional services to help businesses implement an effective SEO strategy.

Meta description

In SEO (Search Engine Optimization), a meta description is a text that describes the content of a web page and is used by search engines to display information about that page in search results.
The meta description generally appears below the page title in search results, and can help users to quickly understand what the page is about and decide whether or not to click on it.
For website owners, it is important to include a well-written meta description for each page of their site, using relevant keywords and ensuring that the meta description is attractive and eye-catching to users.

Metadata

In SEO, metadata is information about the pages of a website that is used by search engines to understand the content of the page and display it in search results.
Metadata can include elements such as the page title, page description, keywords associated with the page and the date of the last update.
Metadata can also include information about the structure of the page, such as titles and subtitles, and about internal and external links associated with the page.
Metadata is used by search engines to understand the content of a page and to rank it in search results. SEO professionals can use metadata to improve a website's ranking in search results.

Meta-tags

Meta-tags are HTML tags that provide information about an HTML document or web page.
Meta-tags are located in the header section of the page and are not visible to users. They can include information such as the page title, keywords associated with the page and the page description.
Meta tags are used by search engines to understand the content of a page and to display it in search results.
They can also be used by web browsers to display information about the page when it is saved as a favourite.
Meta tags are an important part of a website's SEO and can be used to improve its ranking in search results.

Keywords (see "Keyword" above)

Search engines

A search engine is software that crawls the Web, following links between pages to index their content, and allows users to find information by entering keywords.
There are many search engines on the Internet, including Google, Bing, Yahoo, DuckDuckGo and many others.
Each of them offers different features and benefits, so you can choose the one that suits you best depending on your preferences and needs. For example, if you want a private and secure search engine, you could opt for DuckDuckGo.
If you want access to a large number of results and advanced features, you could opt for Google. It's important to choose a search engine that meets your needs and makes it easy to find the information you're looking for.

Moz

Moz is an SEO software company that offers tools and services to help website owners improve their visibility in search results.
The products offered by Moz include backlink analysis, keyword popularity analysis and keyword performance analysis.
These tools can help website owners understand how search engines index their site and identify opportunities to improve their SEO. Moz also offers professional services to help businesses implement an effective SEO strategy.

On site

On site in SEO refers to the elements of a website that can be optimised "on the site itself" to improve its SEO. Unlike "Off Site" actions (outside the site)
These elements may include site content, page titles and meta descriptions, Hn tags, images and videos, as well as site structure and navigation.
On-site optimisation involves working on these elements to make them more relevant and attractive to search engines and users. This can help search engines to better understand and index your site, which can improve your visibility in search results.

Off site ( or Off Page )

Off site or Off Page in SEO (Search Engine Optimization) refers to elements that are not directly linked to a website, but which can influence its referencing.
These elements can include backlinks pointing to the site, mentions of the site on social networks, comments and opinions from users, as well as the popularity and authority of the site in its sector of activity.
Off-site or off-page optimisation involves working on these elements to improve the reputation and visibility of a website in the eyes of search engines and users.
This can help search engines better understand the relevance and quality of a website, which can improve its ranking in search results.

Local Pack

The Google Local Pack is a set of localised search results that appears in Google's search results when a user performs a search for local businesses or services.
The Google local pack generally displays the three highest-ranked businesses in the specified geographical area, along with information such as address, telephone number and customer reviews.
The aim of the Google local pack is to provide users with useful information about local businesses that meet their needs.

Landing page

An SEO landing page is a web page designed to attract visitors' attention and encourage them to perform a specific action, such as signing up for a newsletter or buying a product.
The landing page focuses on a single specific topic or objective and is optimised for search engines to improve the site's ranking in search results.
The main objective of an SEO landing page is to improve the conversion of visitors into potential customers.

Google penalty

A Google penalty is a punishment inflicted by Google on a website for SEO practices considered unacceptable or fraudulent.
A penalty can lead to a significant drop in a site's ranking in Google's search results, which can have a negative impact on its traffic and revenue.
Google penalties can be imposed manually or automatically, depending on the offences committed.
Webmasters can use Google's disclaimer tool to report links pointing to their site that may be considered unacceptable SEO practices.

Ranking

SEO ranking is the position of a website in the search engine results for a given keyword.
A website that appears in first position in the search results for a keyword is considered to have a good SEO ranking for that keyword.
SEO ranking is important because it can have a significant impact on a website's traffic and revenue.
The higher a site ranks in the search results for relevant keywords, the more likely it is to attract qualified traffic and generate conversions. Webmasters can use various SEO techniques to improve their site's SEO ranking.

Referencing

Search Engine Optimisation (SEO) is the set of techniques and strategies designed to improve a website's ranking in the search results of a search engine, such as Google.
The aim of SEO is to increase the visibility of a website by enabling it to appear on the first page of search results for relevant keywords. SEO can be divided into two main types:
    • natural (or organic) referencing, also known as SEO
    • the paid referencing (also known as SEA
      Search engine optimisation (SEO) focuses on optimising content and techniques to improve a site's ranking in organic search results, while paid search aims to buy ads to place a site at the top of search results for a given keyword.

International referencing

International SEO is a type of SEO that aims to improve a website's ranking in search engine results in countries or languages other than the one in which the site was created.
International SEO generally involves translating and adapting the content of a site to make it relevant to users in different target countries or languages, as well as optimising keywords and SEO techniques for each target country or language.
International SEO can be particularly useful for companies that want to expand their online presence in other countries, or for websites that target users in several countries or languages.

Local referencing

Local SEO is a type of SEO that aims to improve a website's ranking in search engine results for local queries, i.e. searches carried out in a specific geographical area.
Local SEO generally involves optimising a site's local information, such as address, phone number and customer reviews, as well as setting up local links and citations in local directories and review sites.
Local SEO can be particularly useful for local businesses, such as restaurants, retail outlets and service providers, who want to attract customers to their geographical area.

Natural referencing

Le natural referencingOrganic search engine optimisation (SEO) is a type of search engine optimisation that aims to improve a website's ranking in search engine results by using content and link optimisation techniques and strategies.
SEO focuses on the quality and relevance of a website's content, as well as the popularity and trustworthiness of the links pointing to the site.
Search engine optimisation is different from paid search, where advertisers pay to place ads in search results for specific keywords.
Search engine optimisation (SEO) is considered to be more sustainable and profitable in the long term than paid search, because it allows you to obtain results free of charge by improving the quality and relevance of a website's content.

Paid referencing

Le paid referencingSearch Engine Advertising (SEA), also known as paid online advertising or search engine advertising, is a type of referencing that enables advertisers to have their ads appear at the top of search results for specific keywords.
Advertisers pay search engines every time a user clicks on their ad.
Paid search is often used to quickly reach a large audience and generate qualified traffic to a website. It is an online marketing strategy that can be effective in achieving specific business objectives.

Indexing robot

An indexing robot, also known as a spider or crawler, is a computer programme used by search engines to crawl the web and gather information about web pages.
When an indexing robot visits a website, it follows the links on the page to browse other pages on the site, collecting information about the content of all the pages visited.
This information is then used to update the search engine index, enabling users to find pages when they search online.
Indexing robots play a crucial role in the operation of search engines and in online research in general.

Robot txt

A robots.txt file is a file used to tell search engine spiders which pages of a website they are allowed to crawl.
This file is located at the root of the website and contains instructions on which pages robots can and cannot crawl.
This can be useful for preventing spiders from indexing pages that are sensitive or irrelevant to users, or for preventing the site from being overloaded by spiders.
It is important to note that robots can choose not to follow the instructions contained in the robots.txt file, so it is important not to use this file as a security measure.

Screaming Frog

Screaming Frog is website crawling software that allows users to crawl their website to extract data and information.
It is mainly used by SEO professionals and online marketing specialists to audit and optimise websites.
The software can extract data such as page titles, meta tags, internal and external links, images and much more.
It can also help detect errors and technical problems on a website, such as 404 pages, incorrect redirects or duplicate content problems.
In general, Screaming Frog is a valuable tool for SEO and online marketing professionals who want to improve the quality and optimisation of their website.

SEA

Le SEA (Search Engine Advertising) is an online marketing strategy that aims to promote a website by buying ads that appear in search engine results.
SEA ads are generally purchased using keyword bidding, which means that advertisers pay a pre-determined amount each time a user clicks on their ad.
SEA is often used in conjunction with SEO (search engine optimisation) to achieve optimum results in terms of online visibility and the generation of qualified traffic.

Search Console

La Search Console is a free tool offered by Google that allows website owners to monitor and manage their presence in Google search results.
Search Console includes tools for checking the indexing of site pages, detecting technical errors and monitoring site traffic and performance. It also allows users to submit sitemaps and robots.txt files to help Google crawl their site more efficiently.
In general, Search Console is a valuable tool for website owners who want to improve their visibility in Google's search results.

Search Engine Optimization ( or SEO )

Search Engine Optimization, or SEO, is a set of techniques used to improve a website's ranking in search engine results. The aim of SEO is to obtain good positioning for relevant keywords in search results, which can increase the number of visitors to the site.
SEO includes elements such as keyword research, the creation of quality content, the management of meta tags and internal and external links, and the resolution of technical problems.
SEO is an important strategy for any website wishing to improve its online visibility and attract targeted traffic.
It is divided into 3 distinct parts:

Technical SEO

Technical SEO is an aspect of SEO that deals with solving technical problems that can affect a website's ranking in search results.
Technical SEO includes elements such as checking the indexing of site pages, managing redirects and 404 errors, optimising site performance and managing duplicate content problems.
In general, technical SEO aims to ensure that search engines can easily crawl and index the site, which can improve its ranking in search results.

Semantic SEO

Semantic SEO, also known as Long Tail SEO, is an approach to SEO that aims to optimise a website's pages for complex, long-tail search queries. Unlike traditional SEO, which aims to optimise a website for specific keywords, semantic SEO aims to understand the meaning of search queries and deliver relevant, quality results for those queries.
This can be achieved by using semantic tagging techniques to structure content in a way that makes it easier for search engines to understand, by creating quality content that responds to users' needs and questions, and by using synonyms and related terms to improve coverage of search queries.
Semantic SEO can help websites attract targeted, qualified traffic for complex search queries and improve their ranking in search results.

Netlinking

Netlinking, also known as link building, is a search engine optimisation technique that involves obtaining quality inbound links to a website.
Inbound links play an important role in search engines' evaluation of the quality and importance of a website.
The more quality inbound links a website has, the more important and reliable it will be considered by search engines, which can improve its ranking in search results.
Netlinking can be achieved in a number of ways, such as writing quality content that naturally attracts inbound links, publishing guest articles on relevant websites or exchanging links with other websites.
Netlinking is an important strategy for any website wishing to improve its ranking in search results.

SERP ( Search Engine Results Page )

SERP stands for Search Engine Results Page. The SERP is the page that appears when a user performs a search on a search engine.
It contains the search results, organised according to their relevance to the user's query. The SERP can include organic results, i.e. natural results based on the ranking of pages by search engine algorithms, as well as paid ads, i.e. ads purchased by advertisers to appear at the top of the results page.
SERPs can also include localised search results, universal search results, images, videos and other types of content.
In general, the SERP is where users go to find answers to their online search queries.

SEMrush

SEMrush is an online tool that provides information and analysis on the performance of websites in terms of SEO and online marketing.
It allows users to track their ranking in search results, monitor their traffic and competition, and implement strategies to improve their online visibility.
SEMrush includes tools for keyword research, competitor analysis, checking page indexing, managing inbound links and monitoring backlinks.
It is mainly used by SEO professionals and online marketers to improve their website's performance in search results.

Sitemap

A sitemap is a file containing a list of all the pages on a website.
The sitemap allows search engines to easily find all the pages on a site and understand how they are organised. This can help search engines crawl and index the site more efficiently, which can improve its ranking in search results.
Sitemaps can be submitted to Google Search Console to help search engines crawl the site.
They can also be used by users to navigate the site and discover the different pages and sections.
In general, a sitemap is a useful tool for website owners who want to improve the indexing of their site and make it easier for users to navigate.

Sub-domain

A sub-domain is a part of a main domain name. For example, in the address " support.assistant.google.com "Support is a sub-domain of assistant.google.com "which is the main domain name.
Sub-domains can be used to organise different parts of a website or to provide different services.
For example, sub-domains can be used to create different versions of a site depending on language or region, to host blogs or forums, or to offer services such as e-mail.
Sub-domains can be created and managed by the owner of the main domain name.

SEO strategy

An SEO strategy is a detailed action plan designed to improve a website's ranking in search engine results.
An SEO strategy can include elements such as keyword research, the creation of quality content, the management of meta tags and internal and external links, and the resolution of technical problems.
An SEO strategy can also include online marketing elements such as netlinking and online advertising to boost the site's visibility.
Implementing an effective SEO strategy can help a website improve its ranking in search results and attract targeted, qualified traffic.

Tracking

SEO tracking is the measurement and analysis of a website's SEO performance.
SEO tracking can include monitoring keyword rankings in search results, measuring site traffic and conversions, and analysing user behavioural data.
SEO tracking can be carried out using tools such as Google Analytics and Google Search Console.
SEO professionals can use tracking data to assess a website's performance and implement strategies to improve its ranking in search results.
SEO tracking is an important part of any effective SEO strategy.

Trust Flow

Trust Flow is an indicator of the quality of a website's incoming links, used by the Majestic netlinking software.
It measures the trust and authority of a website based on the quality of the links pointing to it.
The more quality inbound links a website has, the higher its Trust Flow will be. Trust Flow is assessed on a scale of 0 to 100, with high scores indicating strong trust and authority.
Majestic users can use Trust Flow to assess the quality of a website's inbound links and to compare the performance of different sites.
Trust Flow is considered to be a reliable indicator of link quality and can be used as a ranking factor by search engines.

URL

URL stands for Uniform Resource Locator. In other words, a URL is the address of a web page or other online element, such as an image or file.
The URL is what enables a web browser to find and display the desired content. A URL is made up of several elements, such as the data transfer protocol (for example, "http" or "https"), the domain name (for example, " assistant.google.com "), the path to the page (for example, "/search") and any query parameters (for example, "?q=referencing").
Users can enter a URL in their browser's address bar to go directly to the page they want.

Volatility

SEO volatility is a measure of the stability of a website's search engine results.
A website can be considered volatile if it has significant fluctuations in its ranking in search results, whether due to changes in the search engine algorithm or changes to the site itself.
Volatility can have negative consequences for a website, such as a drop in traffic and conversions. SEO professionals can use various techniques to measure a site's volatility and implement strategies to mitigate the effects.

Yahoo Search

Yahoo Search is an online search engine that allows users to find information on the Web. Yahoo Search was launched in 1995 and was one of the first search engines on the Internet.
Today, it is part of the Verizon Media Group and is used by millions of users worldwide. Yahoo Search offers features such as image search, local search, universal search and video search.
In addition to its own search algorithms, Yahoo Search also uses Bing search results to provide comprehensive and relevant search results for users.

Yandex

Yandex is a Russian online search engine and technology company founded in 1997.
Yandex is the largest search engine in Russia and other Eastern European countries.
In addition to web search, Yandex also offers services such as online translation, mapping, messaging services and music and video streaming services. Yandex uses advanced search algorithms to provide relevant, quality results for users. The company is listed on the stock exchange and has offices in several countries, including Russia, the United States, Germany and Turkey.

Yoast SEO

Yoast SEO is a plugin for WordPress that makes it easy to set up an SEO strategy for websites.
The Yoast SEO plugin provides tools and advice for optimising site pages for target keywords, improving page structure and managing meta tags and internal and external links.
Yoast SEO can also generate an XML sitemap and integrate the site with Google's Search Console. The Yoast SEO plugin is very popular with WordPress users and is considered an essential tool for implementing an effective SEO strategy on WordPress.

SEO Agency Paris Optimize 360 Paris

Our SEO Agency Paris is the first to have been created in 2012 by its founder Frédéric POULET

The team of Paris SEO experts is divided into several geographical sectors:

 

SEO Agency Lyon Optimize 360 Lyon

Optimize 360 is also present throughout the Rhône Alpes region. With its

SEO Agency Marseille PACA Optimize 360

Headed by Franck La Pinta, Optimize 360 has branches throughout the PACA region.

SEO Agencies Switzerland Optimize 360 Switzerland

Headed by Jean-François Hartwig, Optimize 360 has two SEO agencies in Switzerland:

SEO Agency Bordeaux South Aquitaine Optimize 360 Bordeaux

Optimize 360 is present in Bordeaux and throughout the southern Aquitaine region, with its

SEO Agency Metz Nancy Grand Est Optimize 360 Grand Est

Optimize 360 is present throughout the Grand Est region of France

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About the author

Frédéric POULET is the founder of the SEO Agency Optimize 360 After 20 years in large groups, he founded Optimize 360 to put the know-how of large groups to work for SMEs. Now a recognised specialist in SEO and natural referencing in France and Europe
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