Is it dangerous to write SEO content with the help of AI?

Best SEO agency optimize 360

Through our SEO Agency Optimize 360

On the theme : Content Marketing

Artificial intelligence (IA) is becoming an increasingly important part of our daily lives.

This technology is now at the heart of numerous tools and services, particularly in the field of digital marketing.

Today, a growing number of search engine optimisation (SEO) experts are using AI-based solutions to optimise their website's ranking. website on search engines.

But this trend raises a crucial question: Is it dangerous to write SEO content using AI? 

What are the potential risks of using these technologies? In this article, our SEO Agency will address the various positive and negative aspects that can arise from the adoption of artificial intelligence in the generation of content optimised for SEO and search engines, such as Google.


writing SEO content with AI

Why use AI to write SEO content?

In a world where competition is increasingly fierce and the requirements of algorithms ever more stringent, it is essential to offer quality content that is rich in keywords relevant to your business. audience. Artificial intelligence offers a number of significant advantages to marketers and copywriters :

    • Save time and energy:

AI makes it possible to analyse huge quantities of data quickly and come up with clear recommendations for optimising your content. Writers can then concentrate on creating content with high added value rather than spending hours dissecting the latest algorithm.

    • Improving the relevance of keywords:

AI tools can carry out in-depth analysis of users' search intentions and help you to identify the key terms that are really useful for your SEO strategy. What's more, these systems are capable of generating variants of keywords and expressions, enriching your lexical field and improving your organic visibility.

Artificial intelligence makes it possible to analyse and recommend relevant and thematically coherent internal links. These links make it easier for visitors to navigate your website, while boosting your natural referencing.

What are the risks of writing SEO content using AI?

Despite its many advantages, AI-based content generation also has a few drawbacks that are worth considering.

Risk of unnatural content or robots

Some AI solutions, while effective at generating text quickly, sometimes tend to produce awkward, rigid or incomprehensible sentences. It is essential to choose your tool carefully to avoid this type of pitfall, and to carry out meticulous proofreading and rewriting if necessary.

Risk of content duplication

Unfortunately, AI-based tools can generate content that already exists on the web, or that is very similar to content that has already been published. This problem can seriously harm your natural referencing, as search engines tend to penalise sites offering content that is not very original or that is duplicated.

Risk of over-exploiting keywords

One of the essential principles of SEO is to strike a balance between using relevant keywords and creating content that is fluid and easy to read.

However, artificial intelligence can sometimes focus too much on key terms, thereby altering the quality of the content. It is therefore vital to maintain a good balance when integrating keywords.

The role of people in generating optimised SEO content

While artificial intelligence undeniably offers advantages when it comes to optimising content for search engines, it is crucial to remember that this technology cannot totally replace human intervention.

Good SEO content relies not only on a solid keyword strategy and effective internal linking, but also on the creativity, originality and relevance of the ideas developed.

The human element therefore remains essential in the process of creating and optimising content for SEO.

They are able to add a personal touch, understand cultural nuances and connect emotionally with readers - all qualities that can make the difference between a well-referenced website... and real success in the digital world.

In conclusion: don't succumb to the sirens of ease

The key to taking advantage of advances in artificial intelligence while avoiding its dangers lies in careful selection of the tools used and human involvement in the generation of SEO content.

A mixed approach, combining technical skills and human know-how (in addition to writing SEO content with AI), will enable you to put in place a high-performance, sustainable content strategy!

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About the author

Frédéric POULET is the founder of the SEO Agency Optimize 360 After 20 years in large groups, he founded Optimize 360 to put the know-how of large groups to work for SMEs. Now a recognised specialist in SEO and natural referencing in France and Europe
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