How to write an SEO article to reach position zero

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Through our SEO Agency Optimize 360


SEO copywriting is a powerful tool that can help your website to gain more traffic and improve its ranking in search engines. One type of SEO article that has gained in popularity recently is the position 0.

This article is intended to be classified in position 0 on Googlewhich means that it will be displayed first when someone searches for a certain keyword or a certain expression.

Here are a few tips for creating such an article:

Understanding how voice search and featured snippets work for 0-positioning purposes

First of all, what are featured snippets ?

A featured snippet is a section of text that appears at the top of search results for specific queries. ( as a result extract above the URL )

The text in these extracts comes directly from the response boxes of websites such as Google, but it is highly optimised and very readable for users.

They are also excellent opportunities to get clicks and backlinks (link popularity), which can also help improve your SEO rankings!

SEO article for position 0

Let's now talk about voice searches, which are often linked in terms of results to those obtained in the SERP in position 0.

La voice search is simply to use your voice instead of typing key words in a search field.

As we move away from traditional text-based search engines, voice searches will become more common - and those who optimise their content for voice search will reap the rewards!

There are two main types of voice search:

  • intent-based queries (such as "how many calories are in an apple?")
  • informational queries (such as "how do birds fly?").

Both types of search require specific answers; however, if people asked informative questions using text queries, there would be no need for both types of search, as anyone could search for what they want online anyway!

Learn the terminology used by your target audience for an SEO article

  • Learn the terminology used by your target audience.
  • Understand what they want to know, and how they want to find it.
  • Understand what they are looking for and trying to find.

Creating a complete and relevant SEO article

  • Make sure your SEO article is complete.
  • Make sure your article is relevant.
  • Make sure your article is well written.
  • Make sure your article is properly formatted.

Use internal links to other pages on your website

  • Use internal links. To reach the zero positionIt's not enough to have a link from page A to page B. You also need a link from page B to page C, and so on. If you can find a way to create more links within your website (and many SEO companies do), your chances of ranking higher will increase dramatically.This can be done by linking to other articles or pages on your website through anchor text (in the form of words such as "Find out more about our services", for example) or by using internal links as well as external links. external links (as far as possible).
  • Create external links: If you're looking for ways to improve your ranking, one idea might be to create external links, i.e. create external links between different online pages or websites that are relevant but not too similar in terms of content type (and therefore competition!).
    Keep that in mind if there's something else going on at work at the moment; it could influence how people view me professionally later, when they look at my career trajectory over time."

Check your article for errors before publishing it

Before publishing your article, check that there are no errors. You need to be sure that :

  • There are no spelling or grammatical errors.
  • The links in your article work and point where they should. If you have used a link shortener such as bitlyMake sure that the shortcut link can be accessed with the full URL by clicking on it.
  • Make sure that all images and videos work correctly (are not broken) and that all images are accompanied by a description in alt text ( or ALT tag For more information on how to do this, Google "how to fix broken images" or "how to fix my broken image". YouTubeThere are also a number of tutorials giving excellent advice on how to avoid these problems in your future content creation efforts!

We hope you find these tips useful when writing SEO articles! If you think we've missed something important, let us know what needs improving using our contact form below!

Things to remember: Optimising for featured snippets can really boost an article's traffic.

Don't forget: optimising for featured snippets can really boost an article's traffic.

Optimise your use of featured snippets by creating a complete and relevant article. To do this, use internal links to other pages on your website, optimise your article by checking for errors before publishing it and make sure you have included all the information necessary for Google to recognise your page as relevant to its search query.

Optimising for featured snippets can really increase an article's traffic. You should optimise the use of featured snippets by creating a complete and relevant article, optimising your articles through the use of internal links to other pages on your website and ensuring that you have included all the information necessary for Google to recognise your page as relevant to their search query.

Conclusion about SEO-optimised articles

Ultimately, many factors can affect the ranking of your SEO article on Google or other search engines.

  • The best way to ensure that your article is well ranked in position 0 is to follow these steps:
  • Optimising for featured snippets will help it to rank better in results where only the title and snippet are displayed before an article is clicked on.
  • Using internal links will guide users around your site and increase traffic from other pages.

Finally, checking for errors before publication ensures that Google doesn't penalise you for grammatical or spelling errors!

If necessary, call in a SEO Agency as Optimize 360 to help you SEO content writing

Frequently asked SEO questions

1 What is SEO?

Search Engine Optimisation (SEO) is a technique for optimising a website to improve its ranking in search engine results.

Given its complexity, it is advisable to call on an SEO Agency like Optimize 360 to really approach the 3 pillars of SEO

2 Why is good SEO important?

Good SEO increases the visibility of your website on search engines, which can generate more traffic and potential customers for your business.

3 - What is the difference between natural and paid search?

Natural search engine optimisation involves optimising your website for search engines without paying for advertising. Paid search, on the other hand, involves buying advertising space to appear at the top of search results.

4 - How long does it take to see the results of natural referencing?

The time it takes to see results from SEO can vary depending on many factors, such as the competition in your field, the quality of your content and the SEO strategy used. It can take anywhere from a few weeks to several months to see a significant improvement.

5 - How do you choose keywords for SEO?

The choice of keywords for SEO depends on your business and your target market. We carry out in-depth SEO research to identify the most relevant keywords for your business and optimise your website accordingly.

6 - What are backlinks and why are they important for SEO?

Backlinks are links from other websites that point to your site. They are important for SEO because they tell Google that your site is considered a reliable and relevant source of information in your field.

7) How do you measure the success of your SEO strategy?

We use tracking tools to measure organic traffic to your website, the positioning of your keywords in search results, and other key performance indicators to assess the success of your SEO strategy.

8 - How much does a search engine optimisation strategy cost?

The cost of an SEO strategy depends on many factors, such as the size of your website, the competition in your field and the complexity of your project. We offer customised packages to meet the specific needs of each company. Please contact us to find out more.

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About the author

Frédéric POULET is the founder of the SEO Agency Optimize 360 After 20 years in large groups, he founded Optimize 360 to put the know-how of large groups to work for SMEs. Now a recognised specialist in SEO and natural referencing in France and Europe
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