A practical guide to using Search Console for SEO

Best SEO agency optimize 360

Through our SEO Agency Optimize 360

On the theme SEO KPIs

In the world of natural referencingthe Search Console is an essential tool for monitoring and improving the performance of your website.

To help you make the most of this invaluable tool, here is a practical guide that reviews the key steps to using the Search Console in SEO.

This will give you valuable information on how to improve your search engine optimisation. Google.

Search Console in SEO

Understanding the importance of Search Console for SEO

La Search Console is a free service offered by Google that enables webmasters to analyse data relating to traffic and page indexing on their website.

It offers a host of functions, including :

  • Monitor crawling errors and indexing problems
  • Analyse keyword and page performance
  • Check your site's internal and external links
  • Import an xml file or html with the list of URLs on your site
  • Notify Google when pages are added or modified

This tool is therefore essential for optimising your natural referencing and ensuring that your site is more visible in Google search results.

Configuring your Search Console account

To start using Search Console, you first need to create an account using your Google email address. Once logged in, you can add your website by entering its URL in the search bar. You then need to validate the property by following the instructions provided by Google. You can choose from several methods:

  • Download a specific html file and upload it to your server
  • Add a meta tag to the source code of your home page
  • Use Google Analyticsas long as you have sufficient rights.
  • Setting up a recording DNS with your accommodation provider

Once you have been validated, you will need to wait a few days for Google to collect enough data about your website.

Analyse the performance of your site

When you log in to Search Console, you are taken to the main dashboard, which displays the main statistics relating to your site's performance across a range of categories.

Keywords and organic traffic

By clicking on the "Performance" tab, you can access a detailed analysis of your pages and keywords. In particular, you can see the volume of clicks, impressions, click-through rate (CTR) and the average position of your keywords in Google results. This enables you to assess the effectiveness of your natural referencing and identify areas for improvement.

Page indexing

The "Coverage" section allows you to check the indexing status of your pages by the search engine. Here you can spot any errors, warnings or exclusions that could harm your SEO. If you notice any persistent problems, make sure that your sitemap is properly configured and submit it to Google to make it easier to index your site.

Internal and external links

Search Console also provides information about the links pointing to your site (backlinks) and those present on your pages (internal links).

In the "Links" section, you can check which sites refer to your content and which pages have the highest number of backlinks.

This analysis will enable you to refine your netlinking and improve the internal structure of your site.

Advanced Search Console tools for SEO

Although the functions presented above are the most commonly used to optimise your natural referencing, Search Console offers a number of other tools that can be very useful in certain cases:

  • Preferred address: if your site is accessible both on www and without www, indicate which version should be considered as canonical to avoid problems with duplicate content.
  • Loading speed : see the " Core Web Vitals You can use the "Optimal loading time" tool to identify performance problems related to the loading of your pages on mobile and desktop devices. Optimum loading times are crucial for theuser experience and natural referencing.
  • Mobile optimisation : make sure your site is "mobile-friendly" by sifting through any errors detected by Google in the "Mobile Usability" section. A site adapted to mobile devices is now essential for good SEO.

By mastering all the features offered by Search Console, you'll be able to optimise your website effectively for search engines and guarantee optimum visibility on Google.

Feel free to explore this tool regularly to monitor your SEO performance and adjust your strategy accordingly.

About the author

Frédéric POULET is the founder of the SEO Agency Optimize 360 After 20 years in large groups, he founded Optimize 360 to put the know-how of large groups to work for SMEs. Now a recognised specialist in SEO and natural referencing in France and Europe
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