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Discovering search intentions: The questions Internet users ask about SEO

Natural search engine optimisation, better known by the acronym SEO (Search Engine Optimization)is a major challenge for businesses and website owners.

And with a multitude of subjects covered and information coming from a variety of sources, Internet users can find it hard to find the right answers to their concerns.

In this article, we explore the main questions people ask about SEO.

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Definition of search intent

Click here for the full definition of the Research Intention, and the different ways in which these research intentions can take shape.

Research intention in SEO: what is it? READ HERE

There are 4 types of search intent:

The different types of search intent

Generally speaking, we distinguish between four main categories research intentions :

  1. Informational : The user is looking for specific information on a subject. For example: "What is SEO?
  2. Navigation : The user wants to go directly to a specific site or page. Example: "Gmail account access
  3. Transactional : The user intends to make a purchase or perform a given action, such as subscribing to a service. Example: "Buy iPhone X".
  4. Local : Internet users are looking for information about a place or service near them. Example: "Vegetarian restaurants in Paris".

It is important to note that some requests may be ambivalent and correspond to several types of intention. In this case, thesemantic environment of the request to determine the dominant intention.

Frequently asked questions about SEO

What is SEO?

Find the full definition of SEoO (Search Engine Optimization) in our SEO glossary.

Do I have good SEO?

To assess whether your website has good SEO (search engine optimisation), here are a few key points to consider:

  1. Relevant keywords Check that your site uses relevant keywords that correspond to your target audience's search terms. A good choice of keywords improves visibility on search engines.

  2. Quality Content Make sure that the content on your site is informative, relevant and up-to-date. Quality content engages visitors and helps your site rank higher in search results.

  3. User Experience An easy-to-navigate site, with fast loading times and a good mobile experience, is crucial for good SEO.

  4. Incoming links Links from reputable websites can improve your credibility and search engine ranking.

  5. Performance Analysis Using tools like Google Analytics to track traffic, bounce rates and other metrics helps you understand the effectiveness of your SEO strategy and make any necessary adjustments.

These elements form a basis for assessing the quality of your site's SEO. For more details and an in-depth analysis, click on the link below.

Why is SEO important?

SEO (Search Engine Optimization) is crucial for a number of reasons:

  1. Visibility and Traffic Good SEO increases your site's visibility in search results, attracting more organic traffic.

  2. Credibility and trust Ranked sites are often perceived as more credible and reliable by users.

  3. Enhanced User Experience Optimising for SEO also means improving site navigation, which means a better user experience.

  4. Competitive advantage Ranking higher than your competitors in the search results can give you a significant advantage in the marketplace.

  5. Measurable results : SEO allows you to monitor the results and effectiveness of your marketing strategies using analysis tools.

SEO is not just about ranking in search engines, but also about attracting the right audience and improving the overall user experience. For a more detailed understanding of the importance of SEO, please see the detailed section by clicking on the link below.

How can I improve my SEO?

To improve the SEO (Search Engine Optimization) of your website, here are some key strategies:

  1. Keyword optimisation Identify and use relevant keywords in your titles, subtitles and content to improve your visibility on search engines.

  2. Improving content Create high-quality, informative and engaging content that meets the needs of your target audience. Regularly updated content keeps the site dynamic and relevant.

  3. Technical optimisation Make sure your site has a clear structure, user-friendly URLs and a fast loading speed. Mobile optimisation is also essential.

  4. Quality backlinks Get inbound links from reliable and relevant websites. This strengthens the credibility and authority of your site.

  5. Use of Social Networks Engage your audience on social networks to drive traffic to your site and improve your online visibility.

  6. Analysis and monitoring Use tools like Google Analytics to monitor your site's performance and adjust your SEO strategies accordingly.

By implementing these strategies, you can significantly improve your site's search engine ranking. For a detailed guide to improving your SEO, please follow the link below.

How do I find a good SEO service provider?

Finding a good SEO (Search Engine Optimization) provider requires a meticulous approach. Here are a few tips to help you in your search:

  1. Reputation and Experience Search for service providers with a good reputation and experience in your sector of activity. Testimonials and case studies can be valuable indicators.

  2. Understanding your needs Choose a service provider who understands your specific objectives and offers customised strategies to meet your needs.

  3. Transparency and Communication A good SEO provider should be transparent about its methods and maintain regular communication with you to discuss progress and strategies.

  4. Technical and creative knowledge Make sure that the service provider has both technical skills for on-site optimisation and creative skills for content creation.

  5. Ethical Practices Avoid service providers who use "Black Hat SEO" tactics, which can damage your site in the long term. Opt for those who follow search engine guidelines.

  6. Measuring Results The service provider must be able to measure and report on the performance of your SEO campaigns.

By following these guidelines, you can find a qualified SEO provider who can help improve your site's ranking and visibility. To find out more about selecting a good SEO provider, please see the link below for detailed information.

How much does an SEO service cost?

The cost of an SEO (Search Engine Optimization) service can vary considerably depending on a number of factors:

  1. Site size and complexity : Large sites or those with a complex structure generally require more work, which can increase the cost.

  2. Level of expertise of the Service Provider : Agencies or consultants with extensive experience and a good reputation can charge more for their services.

  3. Scope of Services The cost will depend on the range of services included, such as keyword analysis, on-page optimisation, content creation, link building, etc.

  4. Specific objectives More ambitious targets or shorter deadlines can lead to higher costs.

  5. Geographical location Rates may vary depending on the geographic location of the service provider and the target market.

  6. Pricing Model Billing: Service providers can bill on an hourly, monthly, project or results basis.

In general, rates for SEO services can range from a few hundred to several thousand euros per month, depending on these factors.

For a more accurate estimate tailored to your specific needs, it is advisable to request quotes from several service providers. For more information on the prices of SEO services, please consult the link below.


How long does an SEO service last?

The duration of an SEO (Search Engine Optimisation) service varies according to a number of factors:

  1. Objectives and ambitions More complex or ambitious objectives generally take longer to achieve significant results.

  2. Current state of the site If your site requires a lot of initial optimisation work, this may extend the duration of the service.

  3. Strategies employed Some SEO strategies, such as content development or link building, take longer to produce results.

  4. Level of competition : In highly competitive sectors, it can take longer to rank in the top results of search engines.

  5. Changes in Search Engine Algorithms Algorithm updates can affect your site's ranking and require adjustments to your SEO strategy.

  6. Monitoring and adjustments : SEO is an ongoing process that requires regular monitoring and adjustments to maintain or improve a site's ranking.

In general, it is recommended that you allow at least 6 to 12 months for an SEO service in order to see significant improvements.

However, it is important to note that SEO is a long-term endeavour and the best results are often seen over a longer period.

For a more in-depth understanding of the time required for an SEO service, please consult the link below for detailed information.

How do you do SEO internationally?

International SEO is a complex strategy that requires a specific approach to effectively target audiences in different countries and languages. Here are some key elements to consider:

  1. Choice of languages and target markets Identify the languages and markets you want to focus on. This will influence the way you structure your site and your content.

  2. Website structure Choose a site structure adapted to international SEO, such as the use of sub-domains or sub-directories for each language or country.

  3. Optimisation for Local Search Engines : Take into account the preferred search engines in each target market, as they may differ from Google (e.g. Baidu in China, Yandex in Russia).

  4. Content location Adapt the content to resonate with local audiences, taking into account cultural differences, currencies, units of measurement, etc.

  5. Local Keyword Search Keyword research: Carry out keyword research specific to each language and market to understand which search terms are popular and relevant.

  6. hreflang tags Use hreflang tags to indicate to search engines the language and geographical region targeted by each page of your site.

  7. Local backlinks Get inbound links from relevant sites in your target regions to boost the local relevance of your site.

  8. Legal and Cultural Compliance Make sure your site complies with local regulations and respects cultural sensitivities.

International SEO requires careful planning and strategic execution.

It is often advisable to work with SEO experts who have experience in targeting specific markets. For more detailed information on implementing an international SEO strategy, please see the link below.

How can I measure my SEO results?

Measuring the results of your SEO (Search Engine Optimisation) strategy is essential for evaluating its effectiveness and making any necessary adjustments. Here are some key methods for measuring your SEO results:

  1. Organic Traffic Use tools like Google Analytics to track organic traffic to your site. An increase in organic traffic is often an indicator of good SEO performance.

  2. Keyword ranking Track the ranking of your target keywords in the search results. Improving these rankings indicates a successful SEO strategy.

  3. Conversion rate Measure how organic traffic contributes to conversions on your site, whether in the form of sales, newsletter subscriptions, downloads, etc.

  4. Traffic quality Evaluate traffic quality by analysing metrics such as bounce rate, session duration and number of pages visited per session.

  5. Backlinks Use tools such as Ahrefs or SEMrush to monitor the number and quality of backlinks to your site. High-quality backlinks can improve rankings and visibility.

  6. Engagement on Social Networks Observe engagement on social networks in terms of mentions, shares and comments, as this can indirectly influence SEO.

  7. ROI (Return on Investment) Calculate the return on investment of your SEO efforts by comparing the costs (such as agency expenses or SEO tools) with the benefits (increased sales or leads).

It's important to remember that SEO is a long-term process and results can take time to show.

Regular evaluation and adaptation of your strategy are essential to maintain and improve your SEO results.

For a more in-depth understanding of measuring SEO results, please consult the link below for detailed information.

Do you have any other questions about SEO?

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About the author

Frédéric POULET is the founder of the SEO Agency Optimize 360 After 20 years in large groups, he founded Optimize 360 to put the know-how of large groups to work for SMEs. Now a recognised specialist in SEO and natural referencing in France and Europe
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