Should you focus on netlinking as soon as your site is launched to boost your SEO ranking?

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Through our SEO Agency Optimize 360

On the theme SEO Off Site - Netlinking


Having a website optimised for search engines is crucial if you want to be visible in their rankings.

SEO netlinking is one of the key practices in search engine optimisation (SEO).

But should you start netlinking as soon as you launch your site? In this article, our SEO Agency will show you why it can be beneficial to think about netlinking from the outset and how it could impact your online presence.

Netlinking SEO

What is netlinking and how important is it in SEO?

Netlinking refers to all strategies aimed at establishing links between different websites through backlinks.

These links are considered by search engines as signals that enable them to assess the popularity and authority of a website. Indeed, when a site A adds a link to a site B, the latter receives a positive 'vote', helping to improve its positioning in the search engine results, such as Google.

There are several methods for obtaining backlinks:

  • Submission to directories complying with certain quality rules
  • Creation of valuable content (articles, videos, infographics) that naturally encourages sharing
  • Reciprocal link with a partner site
  • Awareness campaigns aimed at bloggers and influencers in your sector
  • Active participation in online forums, groups and communities

However, it is essential that these links are of high quality to ensure your long-term success in search engine optimisation. Google and other search engines attach particular importance to criteria such as :

  • The relevance of the linking site (related to your own theme)
  • The authority and popularity of the source site (reputation, traffic, etc.)
  • The editorial context of the backlink (relevance and consistency of content)

Why think about netlinking when you launch your site?

Some SEO specialists may be tempted to wait several months after putting their website online before launching their netlinking campaigns. This approach allows more time to create content and improve the technical aspects of the site in order to optimise theuser experience.

However, there are several advantages to including netlinking right from the start:

  1. Start building your reputation quickly. Visibility on search engines will be all the more important if you have gained authority thanks to a network of quality backlinks. It is crucial to gain credibility from the outset in order to inspire confidence in your visitors. audience and optimise conversion of your marketing actions.

  2. Optimising the crawl of your site by search engines. Incoming links make it easier for visitors to explore your pages. indexing robotsThis makes it easier to understand their content and can speed up their inclusion in search results.

  3. Close the gap with your competitors. Positioning on strategic keywords for your business will depend on a number of SEO criteria, including netlinking. Implementing an effective linking strategy at an early stage will help you to stay ahead of your competitors and benefit from traffic linked to searches relevant to your sector as soon as possible.

How do you set up a Netlinking strategy?

Developing a network of backlinks requires a certain amount of thought and methodology. Here are a few key steps to get you started:

Defining your SEO netlinking objectives

First of all, it's essential to target the objectives you're trying to achieve through netlinking: generating more qualified traffic, improving your site's overall reputation, boosting the ranking of a specific page or developing profitable partnerships. This will give you a clear focus and enable you to adjust your strategy according to the results obtained.

Conduct a competitor audit

Analysing your competitors' link strategy will give you valuable pointers as to the areas to focus on, potential partners and improvements to be made to your own approach.

Creating quality content

It is essential that the content offered on your site is interesting, relevant and informative in order to encourage spontaneous sharing and backlinks.

Don't underestimate the impact of a well-written article or a computer graphics to attract the attention and interest of your target audience.

Building a network of partners

Developing solid relationships with bloggers, influencers and other key players in your sector will make your netlinking efforts much easier. Maintain these partnerships by being proactive and regularly exchanging advice, resources or simply news about your respective activities.

Measuring and adjusting your Netlinking SEO strategy

Finally, it's vital to regularly monitor the results achieved against your initial objectives and to be ready to modify your strategy if necessary.

A good performance indicator would be, for example, the variation in qualified traffic generated by the various links.

Don't hesitate to try out different approaches, to intensify certain actions or to abandon those that are not bearing fruit.

In conclusion, if you want to optimise your SEO over the long term and quickly benefit from better visibility on search engines, it is advisable to consider netlinking from the launch of your site.

A well-executed linking strategy will enable you to build a solid online presence and gain credibility in your sector of activity.

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About the author

Frédéric POULET is the founder of the SEO Agency Optimize 360 After 20 years in large groups, he founded Optimize 360 to put the know-how of large groups to work for SMEs. Now a recognised specialist in SEO and natural referencing in France and Europe
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