Understanding link auditing in netlinking

Best SEO agency optimize 360

Through our SEO Agency Optimize 360

on the topic Audit of links in Netlinking.

Le netlinking is a common SEO practice that involves creating external links pointing to your site.

These links, also known as backlinks, play a crucial role in search engine positioning.

However, not all links are created equal, and some can even be detrimental to your site's reputation and performance. This is where thenetlinking link auditwhich enables you to assess the overall quality of your link profile and determine the actions needed to improve it.

Netlinking link audit

What is a link audit?

link audit is a process of scrutinising all the links pointing to a website. It includes an analysis of referring domains, the total number of links, the quality of these links and their impact on search rankings and domain authority. More specifically, it allows you to :

  • Check that the links come from trusted sites that are relevant to your business,
  • Identify links that offer little added value or that could penalise you,
  • Identify opportunities to acquire new links,
  • Detect potential technical problems linked to external links.

For example, a netlinking audit evaluates theoverall health of your backlink profile and provides you with recommendations for improving the quality of these links, which will have a direct impact on your site's natural referencing.

The stages in an effective link audit

1. Gathering the data needed for the netlinking link audit

To carry out an effective link audit, it is essential to gather all the data relating to your site's backlinks. There are several tools available on the market for this purpose, such as Google Search Console, Ahrefs or even SEMrush. Once you are connected to these platforms, you will have access to complete lists of your external links as well as detailed information on their origin and type.

2. Analysing reference areas

Once you have the list of links, you can essential to study the quality of domains referents. These include :

    • Assess their authority in the subject concerned,
    • Check whether these domains are considered reliable by Google,
    • Check that these sites are indexed and not penalised by search engines.

This analysis enables you to distinguish between good and bad links, so that you can take the right decisions to optimise your netlinking.

3. Classify links by quality

To better understand the impact of the different types of links on your website, it is advisable to classify them into several categories:

    • Natural links: those that come from other sites without any direct intervention on your part,
    • Reciprocal links: when two sites exchange links,
    • Links acquired through sponsored content or partnerships,
    • Links from abusive netlinking techniques, such as comments on blog or creating low-quality content with the sole aim of creating links.

This classification will enable you to determine whether your backlinks come mainly from reliable sources and what type of links you should favour in the future.

4. Examine link anchors

Another fundamental step in the netlinking link audit is to analyse the anchors of your external links. Excessive use ofoptimised text anchors can be considered as manipulation by Google and penalise your website. It is therefore important to check that your anchors are diversified and that they correspond to the context in which they appear.

5. Detecting technical problems

Finally, the link audit must also take account of technical problems linked to your backlinks. It is therefore essential to take a close look at :

    • Dead links or links to 404 error pages,
    • Excessive redirects,
    • The structure of URL and their parameters.

Once these errors have been detected, they need to be corrected quickly to ensure that the user experience and avoid search engine penalties.

In short, why carry out a netlinking link audit?

A netlinking link audit is essential for :

  1. Assess theoverall health of your links profile,
  2. Identifying opportunities and risks associated with your netlinking strategy,
  3. Make informed decisions about the actions you need to take to improve the quality of your backlinks,
  4. Promote the natural referencing of your website on search engines.

This exercise, which can be compared to a real health check for your site, needs to be carried out regularly in order to monitor its progress and adapt your netlinking strategy accordingly. Don't hesitate to enlist the help of an SEO professional to ensure that you carry out this audit successfully and reap the expected benefits.

About the author

Frédéric POULET is the founder of the SEO Agency Optimize 360 After 20 years in large groups, he founded Optimize 360 to put the know-how of large groups to work for SMEs. Now a recognised specialist in SEO and natural referencing in France and Europe
blankDigital Performance Accelerator for SMEs