What takes the longest in SEO?

SEO Optimize 360

What takes the longest in SEO? Let's discover the mysteries of SEO together

Through our SEO Agency Optimize 360 

on the theme : duration of an SEO service


With the constant evolution of search engines such as Google and their algorithms, it is becoming increasingly difficult for a company or an individual to website to position themselves favourably in the results. SEO professionals must therefore redouble their efforts to adjust their strategies and keep up to date with the latest techniques available.

In this article, we'll find out what takes the longest in terms of SEO and how to take advantage of these specific features to improve your ranking.

What takes the longest in SEO?

The long tail: a key concept in SEO

In the field of search engine optimisation, the long tail is essential as a key concept for understanding SEO issues.

This refers to all the very specific keywords that are not very popular with Internet users, but which have a high rate of return. conversion and can generate qualified traffic for your site.

So instead of concentrating your efforts on a few highly competitive keywords, you need to exploit the potential of these longer, less frequent queries, which nonetheless account for a significant proportion of overall traffic.

The benefits of the long tail for your site

There are several advantages to optimising a site or page for long tail terms:

  1. Better visibility : Since long tail keywords are less competitive, it is easier to appear at the top of search results.
  2. Qualified traffic : Internet users who carry out specific searches generally have a well-defined intention and are therefore more inclined to take action (purchase, registration, etc.).
  3. Improved conversion rate : By targeting very specific queries, you attract a more relevant audience for your services or products. This translates into a better conversion rate.

Why does SEO take so long?

Let's take a look at some of the factors that influence the time it takes to achieve good search engine positioning:

  • SEO audit : Before implementing your SEO strategy, you need to carry out a full audit of your website. This stage consists of identifying the strengths and weaknesses of your site, as well as the opportunities for improvement that need to be exploited.
  • Content review : In order to optimise your site for the long tail, it is essential to review and adapt your content according to these specific keywords.
  • Obtaining inbound links: another very important criterion for good positioning, the creation of backlinks will take time and effort to be successful.
  • Patience and perseverance: Improving search engine optimisation doesn't happen overnight. It can take several months to see significant results.

How can you speed up the referencing process?

Although SEO is a long-term process, there are a few techniques that can help speed up the process:

    1. Create content regularly: publishing new, high-quality content helps to improve your visibility on search engines. The more pages you create that are optimised for the long tail, the more likely you are to appear in the corresponding results.
    2. Optimising internal networking : By developing effective, well-structured internal links, search engines will have a better understanding of your site and will be able to position it more effectively in the results.
    3. Improving loading speed : fast sites are favoured by search engine algorithms.
    4. Staying informed and adapting: SEO is constantly evolving, so it's vital to keep abreast of new developments and trends in order to adjust your strategy accordingly and maintain good positioning on your target keywords.

Conclusion: the key to good SEO is patience and perseverance

There's no magic formula for achieving high-performance SEO in record time. Although there are techniques that can speed up the process, the most important thing is to work regularly and methodically on your site to optimise the various criteria taken into account by the search engines.

To achieve this, it is crucial to have a good grasp of the concept of the long tail and to adapt your SEO strategy accordingly.

Whether it's choosing keywords, writing content or building inbound links, every detail counts in improving your positioning over time and attracting qualified traffic to your website.

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About the author

Frédéric POULET is the founder of the SEO Agency Optimize 360 After 20 years in large groups, he founded Optimize 360 to put the know-how of large groups to work for SMEs. Now a recognised specialist in SEO and natural referencing in France and Europe
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