The best strategies for optimising your company's local SEO

Best SEO agency optimize 360

By theSEO Agency Optimize 360

On the theme of Local SEO

In an ever-changing and increasingly competitive market, it's vital to adapt your search engine optimisation strategy to take account of local conditions.

In this article, we're going to introduce you to some of the best techniques and practices for improving your Local SEO.


Local SEO strategies

The benefits of local SEO

Local SEO enables companies to position themselves in local searches carried out by Internet users. This gives them greater visibility among users looking for information or services in a specific geographical area. The aim is to appear at the top of the results offered by Google and other search engines, thereby attracting more potential customers.

Optimising your website for local SEO

Update your contact details

To optimise your local referencing and appear on local searches, it is essential that your site includes your contact details, such as postal address, telephone number and email address.

Don't forget to include an interactive map, like the one proposed by Google Maps, so that visitors can easily locate your establishment.

Creating relevant, locally-focused content

Producing regular, high-quality, locally-focused content goes a long way towards improving your SEO. For example, you can create blog dealing with subjects related to your geographical area, publish local news on your site or share testimonials from satisfied customers living in the region.

Adapt your keywords

Researching and using keywords that are adapted to your location is a crucial step towards successful local SEO. For example, if you're a plumber working in Paris, the keyword The word "plumber" is not enough. You need to add "in Paris" or even "in the 20th arrondissement". You can also use keyword search to identify the expressions most searched for by local internet users.

Optimising your meta tags

To improve referencing, modify your meta tags (title, description, etc.) to reflect the local nature of your business. Titles and descriptions must be precise and contain keywords as well as the location.

Create and optimise your Google Business Profile for your local seo strategies

One of the first things Internet users see when they do a local search is your card Google Business Profile.

This enables Google to better understand your business and its location, so that it can display your establishment in the results geolocated search engines.

Fill in all relevant information

Create a complete and detailed Google Business Profile: include your address, opening hours, add quality photos, highlight your services or products, etc. The more precise the information you provide, the more Internet users will be able to find out about your business, increasing your chances of attracting their attention.

Gathering and responding to customer opinions

Customer reviews play an important role in local referencing. Encourage your satisfied customers to leave a positive review on your Google Business Profile page, because the more positive reviews you have, the better your chances of appearing at the top of local results. Don't forget to respond to reviews, both positive and negative, to show your commitment and concern for customer satisfaction.

Rely on local directories and the creation of backlinks

List your business in local directories

Make sure your company has a presence in various local directories. On the one hand, this enables you to obtain inbound links to your site and thus improve its popularity in the eyes of the search engines. On the other hand, some Internet users still consult these directories to find local service providers.

Obtaining quality backlinks

The creation of inbound links (backlinks) from popular, locally recognised sites is an excellent way of boosting your local SEO. To do this, forge partnerships with complementary local businesses, get local bloggers to talk about your services or sponsor an event in your town.

Track and analyse your results

As you implement these different local SEO strategies, it's important to regularly monitor your positioning in local search results.

Tools such as Google Analytics and Google Search Console will enable you to monitor changes in your key metrics (traffic, conversion rate, etc.) and adjust your strategy accordingly.

In short, local SEO requires a specific approach that takes account of the geographical dimension of your business.

Take the time to optimise your websiteYou'll also need to improve your Google Business Profile, your presence on local directories and work on obtaining quality backlinks to improve your positioning in local searches and attract the attention of potential customers.

About the author

Frédéric POULET is the founder of the SEO Agency Optimize 360 After 20 years in large groups, he founded Optimize 360 to put the know-how of large groups to work for SMEs. Now a recognised specialist in SEO and natural referencing in France and Europe
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