How long does good SEO last?

SEO Optimize 360

The lifespan of good SEO: a challenge for your company

Through our SEO Agency Optimize 360 

on the theme : Why SEO is important 

Search engine optimisation, also known as SEO (Search Engine Optimization), is a method of web strategy to maximise visibility and traffic on your site.

However, it's worth asking the question: "How long does a good SEO last?

In this article, we'll look at a number of factors that influence this duration, so that you can adapt your actions accordingly.


Lifespan of a good SEO and positioning on Google

To fully understand the lifespan of efficient SEO, it is essential to talk about the natural referencing on Google. In fact, the ultimate aim of optimising your site is to improve its position in the search engine results, because that's where the majority of Internet users go to find the information they're looking for.

The price of good positioning

Good SEO obviously has a cost, which depends on both the efforts made and the results obtained. This includes the cost of content creation, SEO audits and redesigning your website. website if necessary. An excellent ranking will require, among other things, ongoing investment, such as regular updates to your content and adapting your strategy to changes in the market and technologies.

The role of the SEO audit in the lifespan of a good ranking

L'SEO audit is a crucial step in determining the strengths and weaknesses of your website, as well as the opportunities for improvement. In particular, this review will identify key words on which to position yourself, and assess how your competitors rank in relation to you.

The benefits of a regular audit

There are several advantages to carrying out an SEO audit on a regular basis (at least once a year):

    • It allows you to continually adapt your strategy to market changes and new trends;
    • It helps to improve the quality of your content and its relevance to web users' queries;
    • It helps to extend the life of content by keeping it up to date and constantly improving its performance.

The ideal length for writing your texts and its impact on the lifespan of your SEO

Another question to consider is the ideal length for writing your texts. The answer will vary depending on the intention of the text and the type of content proposed, but there are a few guidelines worth knowing:

  • Articles de blog : between 500 and 2000 words, depending on the complexity of the subject and the author's expertise;
  • Service or product pages : around 300 words to describe the key elements and encourage action;
  • Testimonials and case studies : between 500 and 1000 words, to highlight concrete, credible examples.

These guidelines are not set in stone and may evolve over time, but they do help to guide your content towards a specific objective: to be optimised for search engines while providing real added value for web users. In this way, your content will have a longer lifespan and strengthen your SEO.

The importance of content management in optimising your SEO

To maintain good natural referencing over the long term, it is crucial to work with a competent content manager. This professional will be responsible for supervising the production, updating and improvement of all the elements that make up your website, such as text, images and videos.

Key criteria for choosing an effective content manager

Here are a few key points that an excellent content manager should master:

    • A sound knowledge of SEO principles and techniques, and the ability to apply them consistently;
    • A keen sense of organisation to plan your content strategy and keep track of developments on your site;
    • Good interpersonal skills to work with a variety of teams (copywriters, designers, developers) and ensure the coherence of the project.

These skills will ensure optimum management of your website, which will help to sustain its positioning over time and thus increase the lifespan of a good SEO.


Ultimately, the lifespan of excellent SEO depends on a number of key variables, such as the deployment of relevant web strategies, ongoing investment in updates and market developments, achieving the ideal length for texts and working with an effective content manager.

By taking these factors into account, you can maximise your company's visibility and traffic on Google over the long term, thereby contributing to its long-term survival.

About the author

Frédéric POULET is the founder of the SEO Agency Optimize 360 After 20 years in large groups, he founded Optimize 360 to put the know-how of large groups to work for SMEs. Now a recognised specialist in SEO and natural referencing in France and Europe
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