How can I improve my Google ranking?

Best SEO agency optimize 360

How can you optimise your positioning in Google search results?

Through our SEO Agency Optimize 360


In the world of the web, where competition for the attention of Internet users is fierce, it is essential to improve your site's ranking. website on search engines such as Google.

This will increase your visibility and drive more traffic to your site. How to improve your ranking on Google then?

Here are some effective tips from our Search Engine Optimisation Agency to help you get there.

improve your Google ranking

Provide relevant, high-quality content

If you want to climb the search results ladder, it's essential to think content relevance.

Since Google's aim is to offer users relevant, high-quality information that responds to their queries, creating interesting and engaging content must be at the heart of your strategy. SEO. To do this :

  • Write in-depth articles on subjects related to your business or expertise.
  • Use relevant keywords without over-optimising.
  • Make sure your texts are well structured with H1, H2, H3... which makes them easier to read for both users and indexing robots.
  • Provide clear, articulate answers to the questions your readers are asking.
  • Offer regularly updated content to keep visitors interested and show that your site is still active.

Optimising the loading time of your website

La loading speed of a site is a criterion that Google takes into account when assessing its quality. A slow site risks not only being penalised in the search results, but also driving users away. To improve your Google ranking :

  1. Minimise image size using compression tools such as Smush.it or Tinypng.com.
  2. Reduce files HTML, CSS and JavaScriptThis is achieved by eliminating unnecessary blank spaces and avoiding codes that are too long.
  3. Set up a cache system to temporarily store certain data and reduce the number of requests sent to the server.

Using high-performance hosting

The web host also plays a crucial role in the loading speed of your website. Opt for a accommodation with a good bandwidth and data transfer rate to guarantee reduced loading times for your visitors.

Setting up a mobile-friendly site

With the explosion in mobile usage, having a site adapted for smartphones and tablets has become essential if you want to rank well on Google. The search engine favours sites that are "mobile-first" or "responsive", which automatically adapt to the size of the user's screen.

To make your site mobile-friendly, you can :

  • Use an adaptive or responsive theme: choose a template that is compatible with different screen types and allows easy navigation on mobile devices.
  • Optimise content for touch screens: rethink the size and placement of buttons to make it easier for users to activate them.
  • Regularly test the display of your site on various types of device to ensure that it is easy to use. user experience in all navigation modes.

Capitalise on social signals

Although Google does not (officially at least) attach any particular importance to social signalsHowever, it is undeniable that a good link between your site and the various social networking platforms can have a positive impact on your ranking in search results. Publications shared on social networks can generate traffic to your website, attract new visitors and help improve its reputation.

A few tips for developing your social signals:

  1. Share your content on the social networks where your customers and prospects are.
  2. Include sharing buttons on your content to make it easier for people to share.
  3. Respond to comments and questions asked by users to generate dialogue around your publications and show that you are listening to their opinions.

Work on your local SEO to improve your Google rankings

For companies that want to be visible to local customers, it is essential to work on the local ranking on Google. With the geolocation of search results, you need to optimise your presence on various local platforms such as Google My Business. Here are a few tips :

  • Create a complete, personalised Google My Business listing including your name, address, telephone number, opening times, link to your website, etc.
  • Encourage your satisfied customers to leave reviews and ratings on your Google My Business page. This can help you to raise your profile and improve your ranking in local results.
  • Clearly state your contact details (address, telephone number, etc.) on all your pages to help Google get a better idea of your catchment area.

Getting local backlinks

Be active in your local community and forge links with other businesses and organisations near you. Local partnerships and backlinks from local websites can have a positive impact on your referencing and improve your ranking in Google results.

Security first and foremost: opt for HTTPS

As well as being a sign of confidence for Internet users, securing your site using the HTTPS (with an SSL certificate) is now a criterion considered by Google to determine the legitimacy of a website. To obtain the essential "green padlock" that reassures your visitors and gives you better visibility in search engines:

  1. Acquire an SSL certificate from a recognised certification authority.
  2. Install the SSL certificate on your server following the instructions provided by the certification authority.
  3. Make a redirection 301 from the HTTP version to the HTTPS version of your site, so that visitors are automatically redirected to the HTTPS version.

By applying these tips, you'll give yourself every chance of climbing the Google search results and seeing traffic to your site increase.

Some of our SEO Case Study clients Natural Search Engine Optimisation

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1 What is SEO?

Search Engine Optimisation (SEO) is a technique for optimising a website to improve its ranking in search engine results.

Given its complexity, it is advisable to call on an SEO Agency like Optimize 360 to really approach the 3 pillars of SEO

2 Why is good SEO important?

Good SEO increases the visibility of your website on search engines, which can generate more traffic and potential customers for your business.

3 - What is the difference between natural and paid search?

Natural search engine optimisation involves optimising your website for search engines without paying for advertising. Paid search, on the other hand, involves buying advertising space to appear at the top of search results.

4 - How long does it take to see the results of natural referencing?

The time it takes to see results from SEO can vary depending on many factors, such as the competition in your field, the quality of your content and the SEO strategy used. It can take anywhere from a few weeks to several months to see a significant improvement.

5 - How do you choose keywords for SEO?

The choice of keywords for SEO depends on your business and your target market. We carry out in-depth SEO research to identify the most relevant keywords for your business and optimise your website accordingly.

6 - What are backlinks and why are they important for SEO?

Backlinks are links from other websites that point to your site. They are important for SEO because they tell Google that your site is considered a reliable and relevant source of information in your field.

7) How do you measure the success of your SEO strategy?

We use tracking tools to measure organic traffic to your website, the positioning of your keywords in search results, and other key performance indicators to assess the success of your SEO strategy.

8 - How much does a search engine optimisation strategy cost?

The cost of an SEO strategy depends on many factors, such as the size of your website, the competition in your field and the complexity of your project. We offer customised packages to meet the specific needs of each company. Please contact us to find out more.

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About the author

Frédéric POULET is the founder of the SEO Agency Optimize 360 After 20 years in large groups, he founded Optimize 360 to put the know-how of large groups to work for SMEs. Now a recognised specialist in SEO and natural referencing in France and Europe
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