Best practices for improving your website's SEO

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Best practices for high-performance SEO on your website

Through our SEO Agency Optimize 360

Best Practices for Improving SEO of its site.

In this article, our SEO Agency discover the best practices for optimising referencing of your website.

We'll be covering topics such as writing relevant content and setting up effective tags. Enjoy your reading! And happy referencing! Google !


improve the SEO of your site

Understanding your visitors' search intent

To offer your visitors a website that meets their needs and ranks well in the search results, it's essential to take into account the search intent of your targets. Here are a few tips:

  1. Identify relevant keywords: Use tools such as Google Trends or Keyword Planner to identify the keywords used by your target audience.
  2. Adapting your content : Create content that is informative, attractive and, above all, useful for your visitors by responding to their questions, issues and expectations.
  3. Analyse and adjust : Regularly monitor your site's performance using the data provided by Google Analytics or other analysis tools and adjust your strategy to better match your visitors' search intentions.

Writing high-quality, relevant content to improve your site's SEO

Content is one of the pillars of natural referencing, as it helps to attract, inform and retain Internet users. To ensure that your content is relevant and of high quality, here are a few points to bear in mind:

  • Well-structured text : The text should be written clearly, using short, simple sentences. Use headings (to make your page easier to navigate).
  • Relevant use of keywords : Include the main keywords in the title, sub-titles, meta description and throughout the content, without forgetting the variations of these keywords (synonyms, plural, etc.).
  • Up-to-date content: The information must be recent and verified. Update your pages regularly to keep them relevant to developments in your sector.
  • Highlighting multimedia content : Illustrating your text with images, videos, tables or graphics can improve visitor engagement and increase the length of time they spend on your site.

Optimising title and meta description tags

The tags title and meta description are two elements of major importance for natural referencing, as they give search engines and users an overview of the content of your page:

The title tag

The title is the main title of your page and must be optimised to reflect the content of the page:

    1. Title size : Try to limit the number of characters to 60-70 maximum, as this is generally what is displayed in search results.
    2. Inclusion of keywords : Include the main keywords naturally and clearly, without overloading your title by repeating the search phrase too often.
    3. Make the title catchy: Use intriguing or informative headlines capable of attracting the attention of Internet users to encourage them to visit your site rather than another.

The meta description tag

La meta description is a short text that describes the content of your page in a few sentences:

    • Description size : Limit your description to around 155 characters to avoid it being truncated in search results.
    • Relevant use of keywords : As with the title tagInclude your main keywords in the meta description without exaggeration.
    • Writing attractive descriptions: Use clear, attractive language to make visitors want to click on your link and read your content.

Improve the technical performance of your site

The technical performance of your site is a key factor in offering a good service. user experience and improve your referencing natural :

  • Loading speed : A site that loads quickly will attract more attention. Optimise images, source code and server requests to reduce loading time.
  • Mobile compatibility : Your site needs to be adapted to smartphones and other mobile devices, as these now account for the majority of Internet traffic.
  • Safety : Install an SSL certificate (HTTPS) to guarantee the security of information exchanges between visitors and your website and to protect sensitive data.
  • Optimising internal networking : Create links between your different pages to make your site easier to navigate and to help search engines better identify and understand the content of your site.

By applying these best practices, you are putting all the chances on your side to improve the visibility of your site on search engines such as Google and thus generate quality traffic, likely to generate conversions or build loyalty among your customers and prospects.

Don't hesitate to get in touch with a search engine optimisation professional to benefit from tailor-made support and optimise your strategy.

Some of our SEO Case Study clients Natural Search Engine Optimisation

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1 What is SEO?

Search Engine Optimisation (SEO) is a technique for optimising a website to improve its ranking in search engine results.

Given its complexity, it is advisable to call on an SEO Agency like Optimize 360 to really approach the 3 pillars of SEO

2 Why is good SEO important?

Good SEO increases the visibility of your website on search engines, which can generate more traffic and potential customers for your business.

3 - What is the difference between natural and paid search?

Natural search engine optimisation involves optimising your website for search engines without paying for advertising. Paid search, on the other hand, involves buying advertising space to appear at the top of search results.

4 - How long does it take to see the results of natural referencing?

The time it takes to see results from SEO can vary depending on many factors, such as the competition in your field, the quality of your content and the SEO strategy used. It can take anywhere from a few weeks to several months to see a significant improvement.

5 - How do you choose keywords for SEO?

The choice of keywords for SEO depends on your business and your target market. We carry out in-depth SEO research to identify the most relevant keywords for your business and optimise your website accordingly.

6 - What are backlinks and why are they important for SEO?

Backlinks are links from other websites that point to your site. They are important for SEO because they tell Google that your site is considered a reliable and relevant source of information in your field.

7) How do you measure the success of your SEO strategy?

We use tracking tools to measure organic traffic to your website, the positioning of your keywords in search results, and other key performance indicators to assess the success of your SEO strategy.

8 - How much does a search engine optimisation strategy cost?

The cost of an SEO strategy depends on many factors, such as the size of your website, the competition in your field and the complexity of your project. We offer customised packages to meet the specific needs of each company. Please contact us to find out more.

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About the author

Frédéric POULET is the founder of the SEO Agency Optimize 360 After 20 years in large groups, he founded Optimize 360 to put the know-how of large groups to work for SMEs. Now a recognised specialist in SEO and natural referencing in France and Europe
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