How important is SEO compared with other digital levers?

SEO Optimize 360

The impact of SEO compared with other digital levers

Through our SEO Agency Optimize 360 

on the theme : Why SEO is important 


The world of web is constantly evolution and, with it, the strategies of digital marketing are diversifying and improving.

Among these strategies, the natural referencing (SEO) plays a key role.

Faced with other tools such as digital advertising and social networks, what role does SEO play in the development of your business? Let's find out together aboutimportance SEO compared with other digital marketing levers.

importance of SEO

What is SEO?

The term SEO refers to all the techniques used to improve a site's visibility on search engines such as Google. The aim is to appear among the first results to attract more visitors and thus boost the popularity and reputation of the site. Search engine optimisation encompasses a number of different practices, such as :

  • Work for internal networking links between pages on the site to facilitate navigation and reinforce the authority of each page in the eyes of search engines.
  • Content optimisation The key is to use relevant keywords and produce high-quality texts to meet the expectations of Internet users and search engines.
  • E-reputation creating a network of inbound links (backlinks) from other quality sites to reinforce the site's authority in the eyes of search engines.

Why is SEO important in a digital strategy?

A powerful lever for your digital growth

Natural referencing is a key element in ensuring the visibility and credibility of your website. The higher your ranking on search engines, the more visitors you will attract who are likely to turn into customers. In a competitive environment, investing in SEO gives you a significant competitive advantage.

A relatively low acquisition cost

Compared with other digital marketing levers such as online advertising or social networks, SEO has the advantage of being a more effective tool.advantage be less costly in the long term. Although setting up a natural referencing strategy represents a certain initial investment, this is quickly recouped thanks to a regular and lasting increase in organic traffic to your site.

SEO versus other digital levers

Digital advertising: quality targeting versus power

Digital advertising is based on the purchase of advertising space on the internet (display, search, etc.) to promote a brand or product. While this approach enables you to reach a large target audience quickly and maximise the visibility of your offer, it also generates high costs and is only effective for a limited period of time, compared with natural search engine optimisation.

Social networks: an essential complement to your SEO strategy

Social networks offer the opportunity to create a direct link with your community and develop your e-reputation through interaction and content sharing. They can also be a major source of traffic by redirecting users to your website. However, their influence on the SEO positioning remains limited and largely depends on the quality of your digital strategy global.

How can you prioritise your investment between the different digital levers?

Faced with so many possibilities, it can be difficult for a company to know what will be its best option for building brand awareness and achieving its growth objectives. Here are a few tips to help you set your priorities:

  1. Keeping watch on market developments and SEO news so that you can adapt your strategy accordingly.
  2. Investing for the long term in natural referencing to guarantee good visibility on the Internet without multiplying expenses.
  3. Using social networks as a complement to your natural referencing by devoting time and energy to developing your presence on these platforms and engaging your customers. hearings.
  4. Optimising your digital advertising strategy by targeting your campaigns (remarketing(e.g., geolocation, etc.) to maximise their effectiveness while rationalising your acquisition costs.

To sum up...

The bottom line is that SEO is a an essential lever to ensure a company's digital growth and development. It must be combined with other digital marketing tools, such as social networks and online advertising, to optimise the overall performance of your strategy.

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About the author

Frédéric POULET is the founder of the SEO Agency Optimize 360 After 20 years in large groups, he founded Optimize 360 to put the know-how of large groups to work for SMEs. Now a recognised specialist in SEO and natural referencing in France and Europe
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