How can you optimise your natural referencing for voice search?

Optimize 360 article seo voice search

Through our SEO Agency Optimize 360


Optimising your SEO for voice search Google, most of the time involves obtaining a position 0 in natural referencing in Google.

Optimize 360, Natural Search Engine Optimisation AgencyHere's how it works.

Here are a few concrete examples of how we have achieved both position 0 and the equivalent in voice search on Google Assistant or Google Home.

1 Search for Google zero position to get the equivalent in voice search.

To do this, read the article we have already written on the subject to try and obtain this famous zero position in SEO:

In fact, if Google puts you in position 0, with an extract from the article, above your URLis that it considers that the answer given to the question posed is the most relevant for Internet users.

Consider that not only does the search engine determine which is the most relevant, but it also determines which is the most concise, and the most likely to inform Internet users with this "Rich Snippet".

Optimising your SEO for voice search means first and foremost obtaining a zero position, a Rich Snippet.

2) Try to answer the questions asked by Internet users

It goes without saying, but it's better to say it, that obtaining a 0 position in SEO corresponds in most cases to a question that the web user asks himself, and that he will formulate and type as such in the search bar... or... in Google Home...

Of course, the requests made through Google Home are still limited to injunctions such as "Ok Google, give me the weather forecast for this week" or "Ok Google, can you tell me how long it will take to get to the office"... but we have to consider that, as soon as these questions are asked, Internet users will gradually become used to asking more technical, more precise and more complex questions.

3) Make an initial summary of the answer to the question posed in the first paragraph

This makes it easier for Google's robots to interpret and read the results to be promoted in summary form, in response to the question asked or typed in the search bar.

The more you can show that the answer is relevant, concise and directly accessible in rich extracts, the greater the chance that Google will reward the presentation work that you have made the effort to do to make its task easier.

4) Take a look at examples of zero positions that have risen in Google search engine optimisation and get some inspiration from them.

Here are a few examples of what Optimize 360 has achieved by acquiring 0 positions in SEO.

Here is a video demonstration of the answer to the question "What is a Smart Hotel"?

Vocal SEO From Google Home with "Ok Google... What is a Smart Hotel"?

https://www.youtube.com/embed/V2ncmMey8GM

Vocal SEO from voice search on iPhone

https://www.youtube.com/embed/6q2f9CqEW5o

Just note a few minor differences between the two and the fact that in both cases, it is the zero position in SEO, and the extract presented as a Rich Snippet that is spoken by the voice that answers the question asked.

5) Test your voice SEO with other zero positions obtained, and improve them!

Take the examples below, and ask the questions using Google Home or voice search on your smartphone, and observe and listen to the results:

How to manage several pages Facebook ?

Or a 0 position obtained for one of our Ugolf customers:

What are the 9 most beautiful golf courses in Paris?

Don't hesitate to contact our teams Optimize 360 to help you optimise your SEO for voice search!

Frequently asked SEO questions

1 What is SEO?

Search Engine Optimisation (SEO) is a technique for optimising a website to improve its ranking in search engine results.

Given its complexity, it is advisable to call on an SEO Agency like Optimize 360 to really approach the 3 pillars of SEO

2 Why is good SEO important?

Good SEO increases the visibility of your website on search engines, which can generate more traffic and potential customers for your business.

3 - What is the difference between natural and paid search?

Natural search engine optimisation involves optimising your website for search engines without paying for advertising. Paid search, on the other hand, involves buying advertising space to appear at the top of search results.

4 - How long does it take to see the results of natural referencing?

The time it takes to see results from SEO can vary depending on many factors, such as the competition in your field, the quality of your content and the SEO strategy used. It can take anywhere from a few weeks to several months to see a significant improvement.

5 - How do you choose keywords for SEO?

The choice of keywords for SEO depends on your business and your target market. We carry out in-depth SEO research to identify the most relevant keywords for your business and optimise your website accordingly.

6 - What are backlinks and why are they important for SEO?

Backlinks are links from other websites that point to your site. They are important for SEO because they tell Google that your site is considered a reliable and relevant source of information in your field.

7) How do you measure the success of your SEO strategy?

We use tracking tools to measure organic traffic to your website, the positioning of your keywords in search results, and other key performance indicators to assess the success of your SEO strategy.

8 - How much does a search engine optimisation strategy cost?

The cost of an SEO strategy depends on many factors, such as the size of your website, the competition in your field and the complexity of your project. We offer customised packages to meet the specific needs of each company. Please contact us to find out more.

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