How do you do SEO internationally?

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Optimising your SEO internationally: the key stages

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How do you do SEO internationally?


Search engine optimisation (SEO) is an essential element for companies wishing to develop their online presence in different international markets.

To ensure the success of your website in several countries or languages, here are a few practical and technical tips.

How to do SEO internationally

Identifying and understanding your target markets

Before you start working on your SEO abroad, it's crucial to study and evaluate what the target markets for your business. You need to take into account aspects such as the size of the market, existing competition and the behaviour of the local audience.

Analysis of demographic and behavioural data

To find out more aboutaudience To find out more about the local market and its expectations, use the market analysis tools available online or on social networks to gather information about consumer preferences, habits and trends. This will enable you to adapt your content and SEO strategy more effectively to appeal to the target audience.

Adapting the content and structure of your website

Once you've understood who your audience is and what their needs are, it's time to work on creating content specifically tailored to these new requirements. This includes adding pages specific to different markets or regions, as well as translating and culturally adapting existing content.

Translating and localising content

Translating your website should not be a simple word-for-word transposition. It is essential to adapt your messages so that they have maximum impact on your new audience. This includes using keywords and expressions that are commonly used in that specific region.

Optimising the site's technology and structure

In addition to the content itself, it is important to take into account the technical aspects to make your site more accessible to foreign visitors. Use tags hreflangand URL redirections and other elements to facilitate navigation and improve the user experience.user experience.

Select the right keywords to attract a new audience

For each new target market, you need to carry out a analysis of key words to determine which terms will deliver the best results in terms of visibility and conversions. Don't just translate keywords directly from your original language, but look for keywords that are really relevant to local people and reflect their needs and concerns.

Using specialised tools

To simplify this crucial keyword research stage, use specialist tools to identify the most relevant terms according to the language and location you are targeting. These tools will also help you to assess the level of competition for these keywords and determine the best approach for using them in your SEO strategy.

Strengthen your online presence with local referencing

When you're targeting international markets, it's essential not to overlook the importance of the local referencing. This means working on elements such as the creation of a page Google My Business or registration in local directories to raise your profile with potential local customers.

Local referencing in an international context

To optimise your local referencing, it is important to follow the latest trends and best practices given by the search engines themselves. In addition, make sure that your website and your region-specific pages are adapted to local search behaviour, including, for example, entering city or country names in queries.

Work with local partners to strengthen your SEO approach

By relying on local partners who already understand your target market, you can further refine your approach to international SEO. Local partners can give you valuable information about market habits and preferences, and even help you create specific content to reach your local audience more effectively.

Measure and regularly adjust your international SEO strategy

International SEO campaigns need to be constantly monitored, analysed and adjusted according to the results obtained. Keep an eye on key performance indicators (KPIs) such as the rate of conversionThis will show you which elements of your international strategy are working well and where you still need to make improvements to increase your market share. This way, you'll quickly see which elements of your international strategy are working well and where you still need to make improvements to increase your activity and develop your business abroad.

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About the author

Frédéric POULET is the founder of the SEO Agency Optimize 360 After 20 years in large groups, he founded Optimize 360 to put the know-how of large groups to work for SMEs. Now a recognised specialist in SEO and natural referencing in France and Europe
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