Understanding how SEO works. Simple explanations.

Best SEO agency optimize 360

Understand how SEO works to boost your online presence

Through our SEO Agency Optimize 360

Le SEOSearch Engine Optimization (SEO) has become an essential part of any successful online marketing strategy.

This technique aims to improve the visibility and positioning of a website in search engine results such as Google..

In this article, our SEO Agency gives you tips and advice on how SEO works and how it can benefit your online business.


how SEO works

Why is SEO essential for your website?

In today's hyper-connected world, having a well-referenced website can make all the difference!

When an Internet user carries out a search using a search engine such as Google, they are presented with millions of possible results.

To avoid getting lost in this mass of information, users tend to click on the first links that appear in the results pages. If your site is one of these, this will have a positive impact on your reputation and your sales.

In addition, good positioning in the SERPs (Search Engine Results Pages) is often synonymous with quality and relevance in the eyes of Internet users. A site on the first page of search results will be seen as reliable and interesting. Conversely, a poorly optimised site with out-of-date content is likely to be overlooked.

The main criteria for good referencing

Site referencing is based on a number of criteria, the main ones being: the quality of the content, the architecture of the site, the authority and popularity of the site. Here's how to work on these aspects to improve your ranking:

1. Offer quality content

Above all, Google favours sites with relevant and regularly updated content. The better and more interesting the content, the more likely it is to be shared on social networks and attract visitors.

    • Write in-depth, well-structured articles or pages
    • Use a rich and varied vocabulary to describe your products or services
    • Highlight testimonials from satisfied customers to reinforce the credibility of your site

2. Look after your site's architecture

A good architecture makes it easier for Internet users to navigate, as well as for indexing robots by Google. If your site is poorly structured, there is a risk that the links between pages will be non-existent or incorrect, which can penalise your SEO.

    • Make sure your site is easy to navigate with a clear, logical tree structure
    • Optimise your internal networking by linking pages together using hypertext links
    • Use tags HTML specific headings and subheadings (h1, h2, h3...) to make them easier to read and understand

3. Work on the site's authority and popularity

The authority of a site is evaluated by search engines and partly determines its ranking in the results. The more reliable and relevant your site is judged to be, the higher its ranking will be.

    • Create unique content that will interest your visitors and encourage them to return to your site
    • Get inbound links (or backlinks) from sites that are themselves recognised as authorities: this will reinforce the authority of your own site
    • Be active on social networks to engage your community and raise your profile online

Other key elements for successful SEO

In addition to the main criteria mentioned above, there are many other variables that can influence your site's ranking:

1. Relevant keywords

Keywords are essential for determining the relevance of your content in relation to searches carried out by Internet users. Identify the most sought-after expressions in your field of activity and incorporate them naturally into your texts.

2. Loading speed

A site that takes too long to load can have a detrimental effect on your SEO, as visitors tend to leave a slow site quickly. Optimise the size and weight of your images and avoid unnecessary animations to improve the speed of your site.

3. Mobile adaptability (or responsive design)

With smartphones and tablets increasingly being used to surf the web, it's essential that your site is displayed correctly on these devices. A site that is not adapted to mobile screens could result in a user experience and harm your ranking in search engine results.

4. Optimising HTML tags

HTML tags (titles, meta descriptions, alt attributes for images, etc.) are important to help Google better understand the content of your site. Take care to fill in these tags with relevant, SEO-optimised information.

In conclusion, SEO is based on a number of criteria that you need to master to optimise your online presence.

By working regularly on the quality of your content, the structure of your site, its popularity and other key elements such as keywords and the loading speedyou should see a significant improvement in your ranking in the search engine results.

Some of our SEO Case Study clients Natural Search Engine Optimisation

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1 What is SEO?

Search Engine Optimisation (SEO) is a technique for optimising a website to improve its ranking in search engine results.

Given its complexity, it is advisable to call on an SEO Agency like Optimize 360 to really approach the 3 pillars of SEO

2 Why is good SEO important?

Good SEO increases the visibility of your website on search engines, which can generate more traffic and potential customers for your business.

3 - What is the difference between natural and paid search?

Natural search engine optimisation involves optimising your website for search engines without paying for advertising. Paid search, on the other hand, involves buying advertising space to appear at the top of search results.

4 - How long does it take to see the results of natural referencing?

The time it takes to see results from SEO can vary depending on many factors, such as the competition in your field, the quality of your content and the SEO strategy used. It can take anywhere from a few weeks to several months to see a significant improvement.

5 - How do you choose keywords for SEO?

The choice of keywords for SEO depends on your business and your target market. We carry out in-depth SEO research to identify the most relevant keywords for your business and optimise your website accordingly.

6 - What are backlinks and why are they important for SEO?

Backlinks are links from other websites that point to your site. They are important for SEO because they tell Google that your site is considered a reliable and relevant source of information in your field.

7) How do you measure the success of your SEO strategy?

We use tracking tools to measure organic traffic to your website, the positioning of your keywords in search results, and other key performance indicators to assess the success of your SEO strategy.

8 - How much does a search engine optimisation strategy cost?

The cost of an SEO strategy depends on many factors, such as the size of your website, the competition in your field and the complexity of your project. We offer customised packages to meet the specific needs of each company. Please contact us to find out more.

SEO Agency Paris Optimize 360 Paris

Our SEO Agency Paris is the first to have been created in 2012 by its founder Frédéric POULET

The team of Paris SEO experts is divided into several geographical sectors:


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Optimize 360 is also present throughout the Rhône Alpes region. With its

SEO Agency Marseille PACA Optimize 360

Headed by Franck La Pinta, Optimize 360 has branches throughout the PACA region.

SEO Agencies Switzerland Optimize 360 Switzerland

Headed by Jean-François Hartwig, Optimize 360 has two SEO agencies in Switzerland:

SEO Agency Bordeaux South Aquitaine Optimize 360 Bordeaux

Optimize 360 is present in Bordeaux and throughout the southern Aquitaine region, with its

SEO Agency Metz Nancy Grand Est Optimize 360 Grand Est

Optimize 360 is present throughout the Grand Est region of France

About the author

Frédéric POULET is the founder of the SEO Agency Optimize 360 After 20 years in large groups, he founded Optimize 360 to put the know-how of large groups to work for SMEs. Now a recognised specialist in SEO and natural referencing in France and Europe
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