Why is Google so important for referencing your website in Switzerland?

Optimize 360 Search Engines I How to choose the best Search Engine

Do you know how many websites there are in the world?

1.9 billion ....... incredible isn't it?

And do you know where the first "website" was invented? In the United States? In Silicon Valley? In Japan? No....

The famous WorldWideWeb used by more than 5 billion human beings was created in May 1990 near Geneva!

This project was initiated by British computer scientist Sir Tim Berners-Lee, who invented the modern Internet while working at CERN between Switzerland and France.

The very first website was built at CERN with a Swiss address http://info.cern.ch/

It was first put online on 6 August 1991 on a NeXT computer at CERN.

Today, there are 1.9 billion published websites.

What are the most popular search engines?

With a worldwide market share of almost 93%, Google is of course the undisputed world leader in its field

  • Google                  No. 1 with 93% market share
  • Bing                      No. 2 with just 2.5% market share
  • Yahoo                   No. 3 with 2.1%
  • Baïdu (China)     No. 4 with 1%
  • Yandex (Russia) N°5 with 0.6%

In other words, there's Google... and... almost no one else... even if we can consider that some of the others play a local role, such as Baïdu in China, and Yandex in Russia. 

What about Europe? In fact, there is not much variation from the global data because Baïdu and Yandex are strong only in their local markets. Their performance is also linked to the specific alphabets in China and Russia.

So, in Europe.... is also.... Google dominates!

Market share Search engines Europe

What about search engines in Switzerland?

There are many search engines, some of which existed long before Google, such as Yahoo! Others are trying to compete with the Mountain View giant in California with "niche" engines such as:

Qwant for example is a European search engine created in France in 2011, which respects the privacy of its users, officially launched its Swiss version accessible from the address Qwant.ch in June 2017.

However, when we take stock, the conclusion is clear: in Switzerland, Google's pre-eminence is total: 96% market share in 2019.

Search engine statistics in Switzerland



How do you rank in a search engine in Switzerland?

For a keyword / a specific search on Google, you want to rank 1st out of 1.9 billion websites?

It's a great challenge, isn't it?

Good news: Optimize 360 provides you with some additional information.


Download our Free Guide "5 basic points to audit your website".

What is a search engine?

A search engine is an Internet application that allows you to find resources and answers based on a query formulated by an Internet user in the form of key search words or phrases.

The results can be web pages, forum articles, images, etc. videosfiles, etc. In short. In short, everything that has ever been recorded on the web, provided that this content is readable and indexable by these same engines.

Some websites, such as www.google.fr  offer a search engine as their main feature.

The site itself is then referred to as a "search engine". 

These are Internet search tools that require no human intervention. This distinguishes them from directories, which operate with a pre-established classification and presentation in a particular field.

Search engines work with "robots", also known as "spiders". bots ", " spiders ", " crawlers "or "agents". These scour sites around the world at regular intervals and automatically to discover new addresses (URL) or additional pages having appeared between two passages.

They also follow the hypertext links that redirect one page to another.

Each page browsed is then classified and indexed in a mega-database. It can be accessed by Internet users using searches, and then presented as results on the SERP (Search Engine Result Pages).

They all have their own particularities. 

Let's be clear: in most cases, we're talking about 'mass-market' engines here.

There is also the "Dark Net", which cannot be consulted with these engines, but with browsers that will allow you to perform this dual task of searching and browsing, such as TOR


How does an internet search engine work?

A search engine works thanks to a considerable number of robots also known as crawlers or spiders. Their job is to scan the web and the links on billions of web pages. They index content in gigantic databases to make it easier for Internet users to search.

Each engine adopts its own method, trying to detect how often sites are updated in order to refresh the data presented.

When users fill in the search form and their query in the search bar, they specify the words they are looking for.

The request is sent to the search engine, which consults its databases for each of the words and then refines the response by deleting the pages that are not suitable.

It returns a list of results (SERP for Search Engine Result Pages) containing links to website pages, with either the beginning of the page text, or the text indicated by the page creator using specific tags (Title and Meta tags), known as metadata, or the extract from the page containing the words searched for.

These responses are supposed to be classified in an order of relevance, corresponding to the search engine's own criteria, such as the percentage of words matching the search, the number of links pointing to each page, their density, etc.

What is the best search engine on the internet?

It's complicated to establish a hierarchy of search engines. There is an element of subjectivity that goes beyond the technical performance of each engine.

If Optimize 360 would have to recommend two:

  1. Google : For its amazing ability to find an answer quickly and its ability to interpret our needs and requests. Quite simply, it is the most efficient, functional and comprehensive. The only drawback is the sponsored results that take up the top 4 search positions (via Google Ads), which are likely to be pre-empted by advertisers.
  2. Qwant for its ability to deliver answers while disregarding the personal data of Internet users. What's more, its pedagogical and even didactic aspects are quite interesting for young people, and it helps to protect them a little from the wacky data on the web. 

Qwant is French. Ohe longevity of Qwant is doubtful when you consider that Google is financed mainly by advertising linked to the acquisition of personal data for targeting purposes, whereas Qwant, beyond its technical limitations, will never have the financial clout to compete, even if only technologically. 

What about the others? Bing works in much the same way as Google, but doesn't have the same firepower. And we don't find the same relevance of results with Optimize either. The same goes for Yahoo Search.

Baidu is the only one to index Chinese sites correctly, but in most cases these are controlled by the Chinese state... 

Yandex is pretty good in Russia (on a par with Google). But what's the point of getting Russian and Chinese sites in the local language?

On the other hand, it might be interesting to know how to index your site in these search engines. But that will be the subject of a separate article.

Is there a more powerful search engine than Google?

At this stage, the answer is clearly NO. And for many reasons.

Even if the mercantile aspect pollutes the positions by highlighting results sponsored by advertisers, Google has a permanent concern to ensure that it delivers the most relevant answers for Internet users.

It's even a question of voice search now, or research tools derived, for example, from the world of tourism, thehotelstravel with Google Flights and now Google Travel


Our teams Optimize 360 are available to provide you with information on all these subjects.


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