How do you assess your SEO?

SEO Optimize 360

Understanding your SEO: tips and advice

Through our SEO Agency Optimize 360 

On the theme : Do I have good SEO ?

In today's digital world, standing out from the crowd is crucial.

To ensure that your website or visible and even highlighted among the multitude of other pages, it's essential to focus on referencing.

In this article, we're going to look at the factors that make a site SEO-friendly, and the steps you need to take to achieve this.

good referencing

What is SEO?

Le referencingSearch Engine Optimization (SEO) is the set of techniques that enable a website to appear in the first results proposed by search engines such as Google or Yahoo. Yahoo when a search related to the site's content is carried out. Good search engine optimisation (SEO) gives your website greater visibility and higher traffic.

The main criteria for good referencing

Relevant and sought-after keywords

It is essential to select relevant keywords that correspond to the needs of Internet users. These words must be present in the title, description and body text of your pages so that visitors can easily find their way around.

High-quality, regularly updated content

It cannot be repeated often enough, content is king on the Web. Original, well-structured articles that provide real added value for the reader are essential to attract the attention of Internet users and search engines alike. What's more, a website that is regularly updated with new content will tend to be better referenced than a static site.

Optimised meta tags

The meta tags tags are information that is invisible to users, but which search engines use to index your site correctly. These tags include the title tag (Title), description tags (Description), header tags 1 and 2 and ALT attribute tags for images.

A fast site compatible with all media

La loading speed of your site is a key element in referencing. Search engines and Internet users much prefer a fast-loading site to a slow one. What's more, having a responsive design (compatible on computers, mobiles and tablets) has become essential if you want to be found and read by as many web users as possible.

How can you assess your current ranking?

There are a number of free and paid tools available for analysing and measuring your site's SEO. They generally provide a seo scorewhich is an overall reflection of the quality of the referencing of your pages. However, don't forget that this score is not an end in itself and that it generally requires optimisation work to improve it.

Analyse your site's position on search engines

One of the main indicators to take into account is the position of your site or pages in the search engine results. To do this, you can search for keywords related to your topic and see whether your web address appears among the first results.

Check the indexing of your pages

Another important factor is the indexing of your pages by search engines. To check this, simply type "" in the search bar on Google, for example. You will then see all the pages on your site indexed by the search engine.

Use specific SEO tools

Finally, tools such as Google AnalyticsGoogle Search Console or even SemRush can help you better understand your site's SEO and where improvements can be made.

Tips for improving your search engine optimisation

  • Create content : as often as possible, produce relevant and original articles that provide real added value for your readers and encourage them to return to your site.
  • Optimise your : make sure you have a unique and descriptive title for each page, as well as good meta tags (Description, H1, H2...).
  • Improve the speed of your site : reduce the size of your images and use a good web host to improve the overall performance of your site
  • Make your site compatible with all media: adapt a responsive design approach using a framework such as Bootstrap or by calling in a specialist developer.
  • Promote your content: share them on social networks, encourage your readers to tell others about them and work on the internal networking (link from one page to another) and external (backlinks) of your site.

Now that you have a better understanding of SEO and the criteria you need to take into account to assess whether you have good seo, all you need to do is work on these different points to improve your site's visibility on the internet.

Remember too that SEO is a constant process and that you need to be patient to see lasting results.

About the author

Frédéric POULET is the founder of the SEO Agency Optimize 360 After 20 years in large groups, he founded Optimize 360 to put the know-how of large groups to work for SMEs. Now a recognised specialist in SEO and natural referencing in France and Europe
blank Digital Performance Accelerator for SMEs