Good search engine positioning

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The secrets of effective search engine positioning

Through our SEO Agency Optimize 360

Good positioning


In the web world, getting a good positioning for search engines such as Google is essential to ensure good visibility and increase your organic traffic.

But how can you optimise the display of your site or your blog in the results of these platforms?

In this article, our SEO Agency will give you a few tips for improving your online presence and attracting more visitors.

good positioning for search engines

1. Choose the right keywords for your content

Choosing the right keywords is a crucial step if you want to rank well on search engines. This process must be based on in-depth reflection on the theme of your content. The words you choose must correspond to those used by users when they carry out their searches. There are a number of free and paid tools available to help you with this task.

  1. Google Ads Keyword Planner : This planning tool key words enables you to find relevant ideas based on your theme, as well as the search volumes associated with each word.
  2. Ubersuggest : Created by Neil PatelUbersuggest also offers you suggestions for keywords and their SEO performance.
  3. Semrush : Semrush is a keyword analysis platform that provides a global view of keyword performance and can be used as a tool for competitive intelligence.

Tip: Long tail terms

Long tail" keywords are expressions of several terms, generally more specific and less competitive than generic keywords. These expressions allow you to target a audience better defined and can therefore help you gain positioning on more qualitative searches.

2. Use internal linking to improve your SEO

Le internal networking is a technique that involves creating links between the different pages of your website. This increases relevance in the eyes of search engines and makes navigation easier for users. There are different types of meshing, such as :

  • The contextual link, which refers to another page on the site directly within the content of the article.
  • Secondary navigation, with links to similar or complementary articles.
  • The site map, showing all the internal links in an organised way.

The benefits of internal networking

This practice is very useful for natural referencing, since it ensures a much better circulation of exploration robots on your site, making them easier to understand. Effective internal linking also helps to spread popularity from one page to another, known as "SEO juice" (or PageRank).

3. Take care with the structure and ergonomics of your site

A website must be designed in a simple and coherent way for users and search engine spiders. It is essential that each element makes sense and that the different pages are organised according to a clear structure. Here are a few tips for optimising the architecture of your website :

  • Create an explicit hierarchy : The main menu headings should group together the main content themes and categories.
  • Use the Hn beacons : They allow you to structure your articles into chapters and sub-chapters to make their organisation clearer for search engines.
  • Optimise loading times : Having a fast site is essential for improving your position in search results. Minimise the size of images and use compression tools if necessary.

Bonus: The importance of responsive design

These days, it's vital to have a site that adapts perfectly to different screen formats (computer, tablet, smartphone). Since 2015, Google has been giving priority to mobile-friendly sites in its ranking algorithms. So make sure you offer a user experience optimised for all screen resolutions.

4. Produce quality content on a regular basis to ensure good positioning in the search engines

Last but not least: to be well referenced by search engines, it is essential to propose a editorial content rich, relevant and regularly updated. There's no point in having a well-structured site if the articles or pages aren't interesting to your visitors. To retain your audience and improve your site's ranking :

  1. Adapt the form, content and style of your content to your target audience.
  2. Put forward reliable, sourced information.
  3. Illustrate what you say with relevant images, graphics or videos.
  4. Concentrate on your area of expertise to establish your authority in your sector.
  5. Publish original, high-quality articles on a regular basis.

Tip: Evergreen content

This is content that will not go out of fashion over time and can be consulted months or even years after its initial publication. Including this type of content in your editorial strategy can guarantee you lasting organic traffic.

By following this advice and working regularly on optimising your online presence, you'll be doing everything you can to get a good ranking in the search engines and increase your visibility on the web.

Questions to our SEO Agency

1 Choosing an SEO Agency

The choice of SEO Agency should be based on the agency's technical skills, of course, but also on the results obtained over time on specific client cases.

You can consult our case studies in the "Case studies" section. Sectors of activity / Case studies

A blog article is also devoted to this subject: How to choose an SEO Agency.

2 Why is it important to have good SEO?

Good SEO increases the visibility of your website on search engines, which can generate more qualified traffic and potential customers for your company, and therefore additional sales.

On the other hand, SEO (unlike SEA) is a long-term approach.

Read our article on the importance of SEO.

3 What is the difference between SEO and SEA?

SEO consists of optimising your website for search engines without paying for advertising.

Paid search (SEA) involves buying advertising space to appear at the top of search results with sponsored links. 

SEO is a long-term process involving Technical SEO, On Page SEO and Netlinking.

The SEA is set up in Google Ads to set up sponsored links campaigns.

Read our article on the subject: Differences between SEO and SEA

4 - How long does it take to see the results of natural referencing?

The time it takes to see results from natural referencing can vary depending on a number of factors, such as the competition in your field, the quality of your content and the referencing strategy used.

It can take from a few weeks to several months to see a significant improvement.

See our articles on the subject:

How long does an SEO service last?
When should you work with an SEO Agency?
What takes the longest in SEO?
Will I have to redesign my site if I do SEO?
Is SEO more time-consuming and complex for e-commerce?

5 How do you choose your SEO keywords?

The choice of keywords for SEO depends on your business and your target market.

We carry out in-depth SEO research to identify the most relevant keywords for your business and optimise your website accordingly.

An article on " how to choose your SEO keywords "exists. Check it out!

 

6 - What are backlinks and why are they important for SEO?

Backlinks are links from other websites that point to your site.

They are important for SEO because they tell Google that your site is considered to be a reliable and relevant source of information in your field.

Read our article on the importance of backlinks in SEO

7 How do you measure the success of an SEO strategy?

We use tracking tools to measure the impact of an SEO approach on organic traffic to your website, the positioning of your keywords in search results, and other key performance indicators to assess the success of your SEO strategy.

Read our article on SEO performance measurement tools

8 - How much does a search engine optimisation strategy cost?

The cost of an SEO strategy depends on many factors, such as the size of your website, the competition in your field and the complexity of your project.

We offer customised packages to meet the specific needs of each company.

Don't hesitate to contact us for more information.

We have produced several articles on the subject

How much does SEO cost?
Is SEO expensive?
Why is SEO time-consuming and expensive?
Is SEO profitable?
How much should I invest in SEO?
How much should you invest in SEO?
How much does an SEO service cost?
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About the author

Frédéric POULET is the founder of the SEO Agency Optimize 360 After 20 years in large groups, he founded Optimize 360 to put the know-how of large groups to work for SMEs. Now a recognised specialist in SEO and natural referencing in France and Europe
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