How can you keep track of your search engine optimisation?

SEO Optimize 360

How can you track the progress of your search engine optimisation effectively?

Through our SEO Agency Optimize 360 

on the theme : Measuring SEO Results

In today's digital world, it's essential for a company to maintain a solid and lasting online presence.

One of the most important ways of achieving this is to monitor the progress of your search engine optimisation (SEO), in order to constantly improve your visibility on search engines such as Google.

In this article, we present a few tips to help you keep an eye on your SEO and improve your ranking performance.

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Choose the most relevant SEO indicators

To begin with, it is crucial to define what the SEO indicators that are most relevant to your business. These KPIs (Key Performance Indicators) are figures that enable you to measure the effectiveness of your SEO strategy and analyse the results. Among all these indicators, here are those that should not be overlooked:

  • Ranking in Google results : This is the rank occupied by your site when it appears in the first pages of Google results for certain specific keywords. The higher a page is ranked, the more attractive it is to users.

  • Traffic volume : Traffic is represented by the total number of visitors who access your site via search engines. A high volume of traffic generally means that Internet users are interested in your content and are finding it.

  • The rate of conversion : Le conversion rate describes the proportion of users who take action on your site (purchase, registration, download, etc.). A high conversion rate is therefore synonymous with effective SEO.

Other indicators to consider :

Even if the three indicators mentioned above are essential for monitoring the progress of your search engine optimisation, there are others that also deserve your attention:

  • Internet user engagement: Measuring the time visitors spend on your site, the number of pages consulted or the number of visitors to your site. bounce rate will give you a clear idea of the interest generated by your content.
  • The backlinks : Inbound links to your site from other websites are an important element in understanding the popularity and authority of your domain. The more quality backlinks you have, the better your ranking in search results will be.
  • La loading speed : The speed with which your pages load has a real impact on theuser experience and your site's ranking. So it's vital to ensure that your site loads as quickly as possible.

Use the right tools to monitor your SEO

To effectively monitor the progress of your SEO strategy, you need to use appropriate, high-performance tools. Here is a non-exhaustive list of online tools that can help you :

  • Google Analytics : It is undoubtedly the best-known and most widely used tool for monitoring website. It will give you precise information on your positioning, your sources of traffic, your rates of conversions and much more besides.

  • Google Search Console : Previously called Google Webmaster ToolsGoogle Search Console (GSC) is another powerful tool for webmasters looking to improve their SEO. For example, it allows you to identify errors reported by Google on your site and to check the indexing of your pages.

  • Semrush : SEMrush is a comprehensive tool that offers a host of features for analysing the SEO of your site and that of your competitors. In particular, you can track your rankings, discover new keywords and obtain optimisation suggestions.

  • Ahrefs : Ahrefs is best known for its backlink tracking system and inbound link profile analysis. This tool can also be used to monitor the performance of your site and your competitors in search engine results.

  • Moz : Moz is a tool that offers a wide range of functions for monitoring and improving your SEO. Its services include keyword tracking, backlink analysis, spam risk assessment and identifying opportunities for improvement.

Using browser extensions

In addition to the above-mentioned online tools, there are also a large number of browser extensions that can help you track your SEO quickly and easily. For example: SEOquake, Meta SEO Inspector, Mozbar or Open SEO Stats.

Constantly adapt your SEO strategy

To optimise your search engine optimisation over the long term, it's important not to rest on your laurels.

Regular monitoring of your positioning and your SEO indicators will enable you to adjust your strategy accordingly and maintain excellent visibility with Internet users. So don't hesitate to try out new actions (for example, writing relevant content on a regular basis, setting up search engine marketing campaigns, etc.). netlinkingThe use of social networks, etc.) to refine your approach and stay competitive.

In conclusion, to monitor the progress of your search engine optimisation effectively, you first need to choose the right indicators to analyse, depending on your objectives.

Then use the right tools to measure these indicators and regularly monitor your performance so that you can adjust your strategy if necessary. That way, you'll have all the tools you need to optimise your online presence and maximise your chances of success.

About the author

Frédéric POULET is the founder of the SEO Agency Optimize 360 After 20 years in large groups, he founded Optimize 360 to put the know-how of large groups to work for SMEs. Now a recognised specialist in SEO and natural referencing in France and Europe
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