The best SEO tools on the market to boost your online visibility

Best SEO agency optimize 360

Through our SEO Agency Optimize 360

On the theme SEO KPIs

In today's world of digitisationA good natural referencing strategy is an essential element in ensuring the visibility and attractiveness of a website. website.

To achieve this, there are SEO tools that can be used to improve a site's ranking in the organic results of search engines, such as Google.

Before we look at the best SEO tools on the market, it's important to understand their main features. In general, these tools will allow you to:

  • Analyse and optimise the content of your pages,
  • Search for relevant keywords,
  • Monitor your backlinks and those of your competitors,
  • Track your rankings and traffic,
  • And much more besides.

Now that our SEO Agency has given a brief overview of the important features offered by these tools, let's move on to the best SEO tools on the market, based on their specific features and prices.

best seo tools

Free SEO tools: the essentials for starting to optimise your site

Google Analytics and Google Search Console: the essentials

Google Analytics is undoubtedly the free tool most widely used by SEO amateurs and professionals alike. It enables you to monitor and analyse all your traffic data with precision.

This tool is essential for obtaining information about visitors and better understanding their behaviour on your site, which will help you adjust and improve your SEO actions.

As for the Google Search ConsoleThe main purpose of this tool is to monitor and analyse the indexing of your website, and to discover and resolve any errors. This tool should not be overlooked, as it offers a precise diagnosis to optimise your site's visibility in Google search results.

Ubersuggest: the free keyword generator

Developed by Neil Patelan entrepreneur specialising in online marketing, Ubersuggest is a free tool that generates relevant and trending keywords around a word or phrase. It also offers a number of performance indicators, such as search volume click-through rates and the difficulty of ranking for these keywords. Ubersuggest can be a good way to start working on your choice of keywords. key words without investing in paying tools.

Paid SEO tools: to go further in optimising your website

Free tools are perfect for getting started with optimising your website, but they have their limits. If you want access to advanced features and greater efficiency, there are some powerful paid SEO tools on the market. Here is a selection of the best ones for your needs:

Semrush: the complete tool for optimising your SEO strategy

Semrush is undoubtedly one of the best-known and most appreciated SEO tools.

This pay-as-you-go solution offers a host of features to help you optimise your entire website: keyword searchCompetitive analysis, positioning monitoring, technical audit, backlink monitoring, content optimisation...

Semrush is therefore worth considering for those who want a comprehensive, high-performance platform for their SEO strategy.

Ahrefs: the versatile platform for analysing your backlinks and monitoring your competitors

Famous for its database of backlinks, Ahrefs also offers other interesting features for monitoring and improving your SEO.

In addition to its backlink analysis tool, Ahrefs offers a keyword generator, a rank tracking system, a site explorer (site audit) and a range of highly detailed indicators to help you better understand your online performance.

Majestic SEO: expertise in analysing inbound links

Known for its two emblematic metrics, Trust Flow and Quote FlowMajestic is one of the best solutions available on the market for analysing backlinks.

This paid tool highlights the importance of inbound links for your SEO strategy and offers highly detailed reports on referring domains, their popularity and the quality of the links obtained. Majestic also allows you to monitor your competitors' backlinks.

Additional features depending on the SEO tool

In short, there is no single SEO tool that will meet all your needs exactly. Depending on your specific needs, you'll need to call on the various software packages available to extend your analysis and optimisation possibilities.

Don't hesitate to try out several tools and put together a combination that's tailored to your objectives, to ensure the success of your SEO strategy.

About the author

Frédéric POULET is the founder of the SEO Agency Optimize 360 After 20 years in large groups, he founded Optimize 360 to put the know-how of large groups to work for SMEs. Now a recognised specialist in SEO and natural referencing in France and Europe
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