A guide to successful keyword analysis: methodology and tips

Best SEO agency optimize 360

Through our SEO Agency Optimize 360

On the theme of "Analysing your key words  " Semantic SEO


In SEO, keyword research and analysis are crucial steps in ensuring the visibility and performance of a website. website.

In this article, our SEO Agency offers you a complete method for analysing keywords and optimising your content strategy for Google.

Analyse your keywords

I. Understanding the role and importance of keywords

The keywords represent the terms or expressions typed in by Internet users on search engines.

They enable the latter to offer relevant web pages based on user requests.

By understanding the keywords that your target audiences prefer, you can design content that is tailored to their expectations and improve your positioning in search results. That's why it's important to carry out a thorough keyword analysis before you start creating content.

II. Keyword analysis tool: choosing the right solution

To carry out this analysis, it is essential to have a tool adapted. Numerous free and paid tools exist to make this task easier, each offering a variety of functions. Here are a few examples:

  • Google Ads Keyword Planner : free but requires a Google Ads account. It offers a wealth of data on search volumes, competition and keyword suggestions.
  • Ubersuggest : developed by Neil PatelThis free tool also offers data on search volumes, competition and keyword ideas. It also allows you to analyse traffic and backlinks of a website.
  • Ahrefs : a paid tool that provides comprehensive information on keywords, including their difficulty in ranking in search results (keyword difficulty).
  • SEMRush : another pay solution offering a host of features for keyword analysis and SEO in general.

Each tool has its own specific features and its handling varies according to your preferences. Feel free to explore several solutions to find the one that best suits your needs.

III. Methodology for analysing keywords

Once you have chosen thekeyword analysis that's right for you, here are the steps to follow for an effective analysis:

1. Define the objectives of your analysis

First and foremost, it's crucial to determine what your objectives are with this keyword analysis. Do you want to find terms for a new website? Optimise existing content? Target a audience or improve your positioning in relation to the competition? Depending on your objectives, the choice of keywords and your approach to analysing them may vary. Think about this when you carry out this vital preliminary stage.

2. Identify relevant keywords

Now that your objectives are clear, it's time to identify the keywords that will be most relevant to your website or your content. Start by listing all the terms and expressions that seem important to you, in line with your theme, your products, your services or the purpose of your content.

To add to this list, think about what your potential customers might be looking for (frequently asked questions, synonyms, technical terms, etc.) or use the tool of your choice to suggest keywords related to the terms already identified.

3. Analyse the data for the selected keywords

Once the list has been drawn up, it's time to use your analysis tool to gather information on each of the selected keywords. Several criteria will be taken into account during this analysis:

    • Le search volume : number of monthly requests generated by this keyword. A high volume indicates a definite interest in this term on the part of Internet users, but can also mean strong competition.
    • Keyword difficulty: A keyword's ability to reach the top positions in search results. High difficulty means that the competition is strong and that you will need to implement a solid strategy to stand out from the crowd.
    • Relevance: A better match between your content or your products and services and the expectations of Internet users using this search term. Greater relevance of keyword facilitates positioning and attracts more qualified traffic.
    • Research intentions : determine whether the user is looking for information, comparing products or buying directly, for example.

Analyse each of these criteria and cross-reference the information to draw up a list of priority keywords on which to focus in order to optimise your search engine optimisation.

4. Implementing an appropriate content strategy

Now that you've identified the most relevant keywords for your site, it's time to devise an appropriate content strategy to improve your visibility on search engines. Here are a few tips:

    • Prioritise keywords according to their importance (taking into account the criteria mentioned above) and base your content around them.
    • Integrate these keywords naturally into your texts, titles, meta-descriptions and sub-titles, while taking care not to over-optimise your content or risk being penalised by Google.
    • Create quality content that meets the expectations of Internet users and takes account of search intentions, which will naturally boost your ranking on search engines.

By following these tips, you can take full advantage of keyword analysis to optimise your SEO and increase the visibility of your website.

Don't hesitate to adapt this methodology to your specific needs and repeat the process regularly to take account of changes in the market or your offering.

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About the author

Frédéric POULET is the founder of the SEO Agency Optimize 360 After 20 years in large groups, he founded Optimize 360 to put the know-how of large groups to work for SMEs. Now a recognised specialist in SEO and natural referencing in France and Europe
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