How can you revive your old articles with SEO optimisation?

SEO content optimisation

Over time, your old articles may lose visibility in search results, which means that they attract less traffic and generate less leads. Fortunately, there are several techniques you can use to optimise your old articles and bring them back to life. But what if you already have a number of articles published on your blog ? Can we give them a second life through content optimisation? SEO ? The answer is yes! But how? Find out below. 

 

SEO content optimisation

 

What is the purpose of Search Engine Optimisation (SEO)?

Before we begin, the aim of the referencing or SEO (Search Engine Optimization), is to improve the visibility of a website. website in the organic search results of search engines such as Google, Bing or Yahoo

A large part of theSEO content optimisation is to optimise the content of your site for search engines.

In other words, it is a set of techniques aimed at positioning a website on the first page of search results for keywords relevant to its activity.

 

Achieving this objective will generate a number of benefits, such as :

  • Increase targeted traffic to the website, i.e. attract visitors who are actively looking for the products or services on offer.
  • Improve brand awareness by increasing its visibility on the internet.
  • Generate leads and sales by attracting qualified visitors to the website.
  • Build customer loyalty by offering user experience quality.

 

Why revive your old articles? SEO content optimisation

Search engines, in particular GoogleThey favour recent, relevant content. 

From well-optimised articles will attract more visitors to your site, resulting in an increase in organic traffic. 

Also, by updating your older articles with relevant keywords and internal links, you will improve the overall ranking of your website

 

Performance analysis of older articles 

Before you begin SEO optimisation, you first need to understand which pages need updating. 

First of all, you need to identify the articles that receive the most traffic and those that have the most potential. bounce rate using the Google Analytics for example. 

Then analyse keyword performance and identify areas for improvement, before carrying out a full site audit to assess the quality and relevance of past articles. 

 

SEO content optimisation

 

Up-to-date keyword search 

Keywords change over time! So it's important to stay up to date by using tools such as Google Trends to identify new trends and integrate relevant keywords. Then study the keywords used by your competitors to stay competitive. Ideally, you should include long-tail keywords to attract more targeted and less competitive traffic. 

 

Improving content 

Once the keywords have been updated, it's time to revisit the content itself. You need to make sure that the information is up to date, including statistics, links and facts.

Tip: Enrich your articles with additional paragraphs, case studies, current examples or new perspectives. Also, use subheadings (H2, H3) to improve readability and enable search engines to better understand the content.

 

Optimising meta-descriptions and title tags

Meta descriptions and title tags play an important role in SEO! The aim is to make the meta-descriptions catchy and relevant, while including your main keywords. Title tags should be descriptive and contain the most important (strategic) keywords.

 

Image optimisation 

We usually talk about text content, but images can also be optimised for SEO! 

  • Use keyword-rich descriptions for the alt text of images. 
  • Reduce the size of images to improve loading speed of the page

 

Improving internal and external links - SEO content optimisation

Links are just as important in SEO. Creating links to other relevant articles on your site improves navigation and page authority! Ideally, you should check whether external links are still relevant and are working properly, while eliminating broken links.

 

SEO content optimisation

 

Don't forget that SEO is an ongoing process. You must regularly monitor the performance of your articles and make the necessary changes to maintain their ranking.

blank
About the author

Pierre Chevallier I Webmarketing and SEO Specialist is a Digital Marketing Expert at Optimize 360. He is particularly active in the world of sport (rugby, golf).
blank Digital Performance Accelerator for SMEs

ContactAppointments

en_GBEN